Marketing
How to Pitch a Story to a Reporter Without Offending Them
The best way to get information in the hands of reporters without wasting their - or your - time.
Reporters
Building a Business
How to Run a Victory Lap That Amplifies Your Media Coverage
You can maximize exposure by promoting your media coverage by following these four steps.
Marketing
5 Things Entrepreneurs Should Never Say to Journalists
'I'll pay you to write' it is an absolute no-no when it comes to talking with a reporter.
Building a Business
12 Ways to Land Media Coverage Without a Press Release
The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
By Renée Warren
Building a Business
How to Find and Approach the Right Reporters
Why pay for an ad when you can get immediate, widely read coverage in the media?
By Zach Cutler
Business News
Here Are the 10 Worst Jobs in America
The top spot on CareerCast.com's list goes to a profession close to our hearts.
Thought Leaders
How to Be the Entrepreneur Reporters Call First
You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.
Building a Business
How to Nail a Media Interview
From researching to practicing, here are six interview tips.
Building a Business
7 Things Reporters Wish PR Pros Would Do
With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.
Building a Business
5 Criteria Journalists Use to Judge If Your Company is Newsworthy
That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.
Building a Business
5 PR Hacks for Tech Companies
Without the right marketing and publicity efforts, target audiences may never learn about products and services companies are offering.
By Zach Cutler
Building a Business
7 DIY Rules for When the Reporter Calls
You did the outreach. Now what do you do when someone responds?
By Derek Newton
Marketing
4 Requirements for Self-Serve Media Relations
Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
By Derek Newton
Building a Business
These 4 Skills Distinguish the Best PR Advisers From the Good Ones
Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.
Building a Business
5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide
When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
Marketing
Steer Clear of These Tricks Journalists Use to Loosen Your Lips
Be savvy in your interactions with reporters. Your reputation is at state.
By Joan Stewart
Building a Business
How to Respond to a Negative News Story About Your Company
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Building a Business
5 Reasons That Reporter Isn’t Calling You Back
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
By Gil Rudawsky
Building a Business
8 Ways to Make Reporters Fall In Love With Your Startup
Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.