12 Ways to Land Media Coverage Without a Press Release
5 min read
News and Articles About Reporters
How to Find and Approach the Right Reporters
Why pay for an ad when you can get immediate, widely read coverage in the media?
Here Are the 10 Worst Jobs in America
The top spot on CareerCast.com's list goes to a profession close to our hearts.
Radicals & Visionaries
How to Be the Entrepreneur Reporters Call First
You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.
How to Nail a Media Interview
From researching to practicing, here are six interview tips.
Small Business PR
7 Things Reporters Wish PR Pros Would Do
With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.
5 Criteria Journalists Use to Judge If Your Company is Newsworthy
That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.
Ready To Launch
5 PR Hacks for Tech Companies
Without the right marketing and publicity efforts, target audiences may never learn about products and services companies are offering.
7 DIY Rules for When the Reporter Calls
You did the outreach. Now what do you do when someone responds?
4 Requirements for Self-Serve Media Relations
Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
These 4 Skills Distinguish the Best PR Advisers From the Good Ones
Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.
5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide
When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
Small Business PR
Steer Clear of These Tricks Journalists Use to Loosen Your Lips
Be savvy in your interactions with reporters. Your reputation is at state.
How to Respond to a Negative News Story About Your Company
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
5 Reasons That Reporter Isn't Calling You Back
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Starting a Business
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