Reporters

News and Articles About Reporters

How to Find and Approach the Right Reporters
Marketing Bootcamp

How to Find and Approach the Right Reporters

Why pay for an ad when you can get immediate, widely read coverage in the media?
Zach Cutler
Here Are the 10 Worst Jobs in America
Jobs

Here Are the 10 Worst Jobs in America

The top spot on CareerCast.com's list goes to a profession close to our hearts.
How to Be the Entrepreneur Reporters Call First
Media Interview

How to Be the Entrepreneur Reporters Call First

You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.
Jennifer Jager
How to Nail a Media Interview
Marketing Bootcamp

How to Nail a Media Interview

From researching to practicing, here are six interview tips.
7 Things Reporters Wish PR Pros Would Do
Marketing Bootcamp

7 Things Reporters Wish PR Pros Would Do

With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.
5 Criteria Journalists Use to Judge If Your Company is Newsworthy
Public Relations

5 Criteria Journalists Use to Judge If Your Company is Newsworthy

That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.
Craig Corbett
5 PR Hacks for Tech Companies
Ready To Launch

5 PR Hacks for Tech Companies

Without the right marketing and publicity efforts, target audiences may never learn about products and services companies are offering.
Zach Cutler
7 DIY Rules for When the Reporter Calls
Marketing Bootcamp

7 DIY Rules for When the Reporter Calls

You did the outreach. Now what do you do when someone responds?
Derek Newton
4 Requirements for Self-Serve Media Relations
Marketing Bootcamp

4 Requirements for Self-Serve Media Relations

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
Derek Newton
These 4 Skills Distinguish the Best PR Advisers From the Good Ones
Communications

These 4 Skills Distinguish the Best PR Advisers From the Good Ones

Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.
Tor Constantino
5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide
Marketing Bootcamp

5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide

When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
Steer Clear of These Tricks Journalists Use to Loosen Your Lips
Marketing Bootcamp

Steer Clear of These Tricks Journalists Use to Loosen Your Lips

Be savvy in your interactions with reporters. Your reputation is at state.
Joan Stewart
How to Respond to a Negative News Story About Your Company
Marketing Bootcamp

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Brad Phillips
5 Reasons That Reporter Isn't Calling You Back
Marketing Bootcamp

5 Reasons That Reporter Isn't Calling You Back

A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Gil Rudawsky