You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.
News and Articles About Reporters
How to Run a Victory Lap That Amplifies Your Media Coverage
You can maximize exposure by promoting your media coverage by following these four steps.
5 Things Entrepreneurs Should Never Say to Journalists
'I'll pay you to write' it is an absolute no-no when it comes to talking with a reporter.
12 Ways to Land Media Coverage Without a Press Release
The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
How to Find and Approach the Right Reporters
Why pay for an ad when you can get immediate, widely read coverage in the media?
Here Are the 10 Worst Jobs in America
The top spot on CareerCast.com's list goes to a profession close to our hearts.
How to Be the Entrepreneur Reporters Call First
You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.
How to Nail a Media Interview
From researching to practicing, here are six interview tips.
Small Business PR
7 Things Reporters Wish PR Pros Would Do
With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.
5 Criteria Journalists Use to Judge If Your Company is Newsworthy
That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.
5 PR Hacks for Tech Companies
Without the right marketing and publicity efforts, target audiences may never learn about products and services companies are offering.
7 DIY Rules for When the Reporter Calls
You did the outreach. Now what do you do when someone responds?
4 Requirements for Self-Serve Media Relations
Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
These 4 Skills Distinguish the Best PR Advisers From the Good Ones
Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.
5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide
When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
Small Business PR
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