You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.
There is a tiny number of very famous entrepreneurs everybody wants to interview and a very large number nobody has heard of.
How to Run a Victory Lap That Amplifies Your Media Coverage
You can maximize exposure by promoting your media coverage by following these four steps.
5 Things Entrepreneurs Should Never Say to Journalists
'I'll pay you to write' it is an absolute no-no when it comes to talking with a reporter.
12 Ways to Land Media Coverage Without a Press Release
The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
5 Criteria Journalists Use to Judge If Your Company is Newsworthy
That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.