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If you want to attract new customers, you can't just market to them. You need to start a conversation with them.
Here are some strategies for getting customers to offer up the information you really need, about their experience.
World Economic Forum last year showed gender gap between men and women is a persistent concern all over the world.
Instead of trying to succeed by marketing to everyone, define your target audience.
It's critical for marketing teams to be equipped with the tools required to ensure maximum productivity and transparency.
Adobe's "Work in Progress" report will make you rethink what really motivates you in the office.
Trump's victory should be a wakeup call for anyone who makes a living peddling research, messaging and polling.
Looking at your business and industry with fresh eyes is the best start to looking for new customers.
The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.