Business News
This Is the No. 1 Thing 1,300 Business Leaders Are Worried About Right Now
A World Economic Forum survey shows a surprising shift in what's keeping executives up at night.
Surveys
Building a Business
6 Ways to Make More Cash to Start a Business
There's no 'get rich quick' fix, but these ideas can put some mad money in your pocket.
Marketing
How to Grow Your Business By Finding New Customers
If you want to attract new customers, you can't just market to them. You need to start a conversation with them.
By Jason Feifer
Marketing
Customer Experience Surveys? They Don’t Have to be a Pain.
Here are some strategies for getting customers to offer up the information you really need, about their experience.
By Karl Wirth
Marketing
How to Target the Right Audience in 5 Simple Steps
Instead of trying to succeed by marketing to everyone, define your target audience.
Marketing
4 Cloud Tools to Kickstart Your Marketing Team’s Productivity
It's critical for marketing teams to be equipped with the tools required to ensure maximum productivity and transparency.
By Andrew Medal
Thought Leaders
These Are the Countries Expats Are Flocking to
Sometimes, you just need to get outside your country's borders to find your purpose. Opportunities also abound for emigrating entrepreneurs.
By Rose Leadem
Building a Business
Is Your Organization Playing the ‘Gossip Game?’
Utilize pulse surveys to keep your organization on the same page.
Building a Business
The Work Perk That Matters More Than Free Food, Gym Equipment or an Open-Office Plan
Adobe's "Work in Progress" report will make you rethink what really motivates you in the office.
By Rose Leadem
Thought Leaders
The Problem With Polling, Surveys and Opinion Is That People Fib
Trump's victory should be a wakeup call for anyone who makes a living peddling research, messaging and polling.
Marketing
To Find Your Ideal Client Begin With a Study of Yourself
Looking at your business and industry with fresh eyes is the best start to looking for new customers.
Building a Business
25 Ways to Make Your First Online Sale
Don't let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
By Mark Hayes
Online Presence
Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter
The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
Entrepreneurs
What’s Eating Entrepreneurs Today
Small-business owners have a lot on their minds these days.
Online Presence
New CEO Success Buzzword: ‘Openness’
Openness, transparency and employee empowerment have become key to business success, a survey of global CEOs say. Social media can help you unlock it.
Online Presence
Social Media Users Are Squeakier Wheels When It Comes to Customer Service
Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
Online Presence
Women Are More Social — When It Comes to Social Media, That Is
A new report shows women are the major players in social media. Time to tweak your marketing?