Online Presence How to Leverage Paid Social Media With Retargeting The more people engage with your ad and post, the more likely it is to be seen by people outside your target audience. By Amanda Robinson
Online Presence Don’t Even Think About Facebook Ads Until You Have These 5 Things In Place By Lucas Miller
Business News Starbucks, Coca-Cola, Diageo Join Major Companies Pausing or Pulling Back on Facebook and Social Media Ads The chorus of voices in unison with #StopHateForProfit swells; Facebook does damage control amidst falling shares. By Kenny Herzog
Online Presence How to Spy on Your Competitors Using the Facebook Ad Library Knowing what your competition is doing is a crucial part of growing your business. By William Harris
Thought Leaders Makers of Tomorrow: Criteo CEO Megan Clarken The ad-tech executive shares her insights on marketing and advertising in a reopening economy. By Tom Popomaronis
Building a Business 3 Ways Publications Can Maximize Revenue While Staying Ad-Free Innovative content platforms are diversifying income streams to spark conversation and support freedom of speech. By Simonetta Lein
Online Presence This Retargeting Service Lets You Serve Ads to Another Site’s Visitors Repixel helps you drive sales by creating a larger target audience. By Entrepreneur Deals
Marketing Podcast Advertising: Is Programmatic the Next Big Thing? Ads can be tailored to target specific listeners and audiences. By Jacky Chou
Marketing Could WhatsApp Ads Change Our Daily Messaging Habits? Some say the ads would diminish user privacy, but WhatsApp already collects user data. By Yoav Vilner
Building a Business How to Land Your Dream 100 Clients for $5 of Ad Spend a Day Focus on just those you really want, and quickly reach them without wasting time or money on others. By Kim Walsh Phillips
Marketing 3 Common Mistakes Companies Make With Their Social Ad Strategy Social ads take amount of work, but done correctly they can significantly impact ROI. By Imran Tariq
Business Operations & Logistics 5 Things Advertisers Should Consider Amidst the COVID-19 Pandemic There's never been a more crucial time to message your brand carefully. By Seyi Tinubu
Marketing Now Is the Time to Partner With Your Customers Peer marketing in this climate of global disruption. By Katherine Hays
Marketing The 4 Key Steps to Creating Your First Ad Campaign How to ensure you're setting yourself up for success. By Imran Tariq
Marketing 5 Reasons This 97-Year-Old Marketing Book Is More Relevant Than Ever Attention is an asset you must capture and capitalize on in marketing. By Nick Wolny
Business News Half the Car Ads at the Super Bowl Were for Electric Vehicles. But They Made Up Less Than 2% of Car Sales Last Year. The cars featured during the ad breaks included the new GMC Hummer, the Audi E-Tron Sportback, the Porsche Taycan, and the Ford Mustang Mach-E. By Alanis King
Business News Here’s the Full List of Super Bowl Commercials That Will Run This Year Fox is charging as much as $5.6 million for a 30-second spot in 2020's big game. By Tanya Dua
Marketing Ad Exec on Using ‘Creative Ninjutsu’ Tactics for Entrepreneurs Here's how unconventional tactics can help you succeed in entrepreneurship and digital advertising. By Alex Ragir
Marketing How to Market Taboo Products Tips from successful campaigns promoting everything from shapewear to prostate health. By Danielle Sabrina
Business News Facebook Remains an Election Meddler’s Paradise in 2020 Don't rely on Facebook's self-regulation to save us from election interference in this year's critical elections. In fact, despite a PR push to the contrary, the company is doubling down on the access it sells to would-be meddlers. By Max Eddy
Marketing Hershey’s Head of Media Talks Leveraging Data to Create Content Here's why data is actually an unlikely benefit for the creative development of the advertising industry. By Alex Ragir
Marketing 5 Simple Steps to Recover a Disabled Facebook Ads Account Compliance, consistency and accountability are key to maintaining this essential marketing tool. By Martin Smith
Marketing 3 Marketing Lessons from Bed Bath & Beyond’s ‘Offline Shopping’ Ad The retailer's brick-and-mortar pitch should resonate with all businesses. By Gregg Schwartz
Thought Leaders How a Lesson From Her Son Inspired Elizabeth Sarquis to Build an Advertising Company for Social Good 'I thought advertising was terrible. Now I'm passionate about what it can do to help people rather than hurt them.'
Marketing Is Your Brand Engaging or Intrusive? A brief guide to developing constructive consumer relationships. By Bob Priest-Heck
Online Presence How Eroding Trust in Social Media Might Affect Ad Revenue Faith in Facebook and other platforms has been shaken, which could alter their money-making models. By Jennifer Spencer
Building a Business How to Increase the Conversion Rate on Your Ads Make your advertising dollars count. By Eric Siu
Marketing 7 Reasons People Hate Your Ads — and What to Do About It Accepting these hard truths will help you create better, more effective ad campaigns. By Kian Bakhtiari