Apps

7 Strategies to Help Breathe Life into Your Dying App
Marketing Bootcamp

7 Strategies to Help Breathe Life into Your Dying App

Know what a 'paid-to-free' campaign is? You should.
Steve Young
Snapchat Turns Collision Conference Attendees Into Small-Business Heroes on National Superhero Day
Snapchat

Snapchat Turns Collision Conference Attendees Into Small-Business Heroes on National Superhero Day

Innovators got in touch with their inner superheroes at the Collision Conference in New Orleans with new free filter.
Erin Schultz
Amazon Found Liable for Charges Incurred by Kids Using Apps
Amazon

Amazon Found Liable for Charges Incurred by Kids Using Apps

The FTC had sued Amazon in 2014, alleging that the company failed to make proper disclosures to parents regarding purchases made by their children.
Seeing a Brand 'Probortunity,' Tinder Awards Scholarship to Sorority Girl Penalized for Using the Viral Dating App
Make More Happen

Seeing a Brand 'Probortunity,' Tinder Awards Scholarship to Sorority Girl Penalized for Using the Viral Dating App

'When we found out what Shannon was going through, we wanted to help and turn the experience into a positive one,' co-founder and CEO Sean Rad tells Entrepreneur.
Kim Lachance Shandrow
Snapchat Exercises Poor Judgment With 4/20 Bob Marley Blackface Filter
Snapchat

Snapchat Exercises Poor Judgment With 4/20 Bob Marley Blackface Filter

After sparking outrage with a truly stupid feature on National Weed Day, the media-sharing service hasn't gotten around to snapping an apology.
Lydia Belanger
PayPal Backs Acorns, an Investment App for Millennials
Apps

PayPal Backs Acorns, an Investment App for Millennials

Acorns is a year-old app that is designed to get people started by making small automated investments from a bank account.
Leena Rao
The 411 on 4 Smoking Hot Marijuana Startups
Radicals & Visionaries

The 411 on 4 Smoking Hot Marijuana Startups

A blunt look at a handful of budding cannabis businesses, just in time for the global pot-smoker's holiday.
Kim Lachance Shandrow
Why Your Brand Really Needs an App (Really)
Make More Happen

Why Your Brand Really Needs an App (Really)

In the fast-paced, cut-throat world of online branding, an app can set you apart. Here's how.
Zubin Mowlavi
Apple Forms Team to Explore App Store Changes
Performance Ignited

Apple Forms Team to Explore App Store Changes

The iPhone maker is considering paid searches, where companies would have to pay to have their apps appear among top search results.
These App Designers Have Carved Out Niches in Areas Like the Pet and Investment Industries
Performance Ignited

These App Designers Have Carved Out Niches in Areas Like the Pet and Investment Industries

It's a cluttered app market out there, but these four companies have found a way to stand out.
Pratik Dholakiya
8 Free Mobile Apps College Students Should Download ASAP
Performance Ignited

8 Free Mobile Apps College Students Should Download ASAP

Take your student experience to the next level.
Your Guide to Hacking the App Store's Search
Marketing Bootcamp

Your Guide to Hacking the App Store's Search

To rank higher in the app marketplace, follow these best practices tips to make your way to the top.
Sean Casto
Why Your Company Needs To Be On Snapchat Right Now
Marketing Bootcamp

Why Your Company Needs To Be On Snapchat Right Now

SnapChat rolled out new features to move the app into the forefront of marketing to millennials.
Murray Newlands

Apps are self-contained software programs designed for a specific purpose. They are available for download, for free or at cost, on both Apple and Android devices and are effective tools for companies seeking to interact with consumers more readily.

Apps have revolutionized the way people communicate, interact, find information, make purchases and manage their businesses.