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Every job has its own incoherent jargon that only insiders know. Sifting that out and thinking back to when you were a newbie can help you make what you do intelligible to those who don't yet know.
Start simple, then hone in on your audience and ask for their feedback.
Pushing that sales pitch hard in your video is your first mistake.
Step one is knowing your audience.
It's time to look beyond Google and Facebook.
A good idea with mediocre marketing is how businesses go broke.
It's time to get brutally honest. If your growth has stalled out, or never quite took off like you'd hoped, ask yourself the following questions.