Audience

Social Media

This Free Tool Can Determine Your Most Valuable Followers on Instagram and Twitter

SocialRank, which launched last January to help Twitter users better understand their audiences, has now added a comparable tool for Instagram.
Ready for Anything

Listening Helped This YouTube Star Build a Multi-Million Dollar Brand

Being open to change helped Blogilates build its biggest revenue stream more quickly.
SXSW 2015

Tips for Hit-Makers: What Entrepreneurs Can Learn From Hollywood

Rethink success and how you relate to your fans. These tips from Hollywood experts can teach small business owners how to maximize audience.
Social Media

Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following

The fashion entrepreneur has learned a lot about how brands can build their social media presence.
Market Research

Why Entrepreneurs Must Research Market Size

Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.
Leadership

What a Comedian Can Teach You About Running a Business

There is enormous crossover between the skillset required for success in comedy and the one that defines a strong business leader.
Content Strategy

Here Are the Best Months, Days and Times to Publish YouTube Videos

Whenever possible, aim for Thursday or Friday between 12 p.m. and 3 p.m.
Press Coverage

Do It Yourself Media Relations: The 2 Things You Must Get Right

Gain clarity about your message and the audience before you launch your own PR campaign.
Content Marketing

3 Influencer Marketing Secrets to Steal in 2015

Traditional and digital media are no longer enough to ensure that consumers know about your company's brand.
Blogging

Blogging Is an Art But Attracting the Right Audience Is a Science

You need knowledge and inspiration to write but finding readers in the vast online world is a step-by-step process.
Facebook Advertising

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Streaming

Like HBO, CBS Cuts the Cord and Launches a Digital Subscription Service

The move comes a day after HBO's announcement of an Internet-only subscription service.
Russell Simmons

'Give People What They Need': Why Russell Simmons Is Going All Digital

This mogul launched hip-hop's biggest entertainers of the past thirty years and has a new plan to discover the next generation of MCs and lyricists.
Project Grow

Entrepreneurs Should Expect to Scrape by on Crumbs Before the Feast

You will never do big things until you do small things in a big way.
Social Media

Why Ello Suddenly Went Viral

The fledgling social network was one of the most talked-about items last week. Here's why.
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