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Content Strategy

Here Are the Best Months, Days and Times to Publish YouTube Videos

Whenever possible, aim for Thursday or Friday between 12 p.m. and 3 p.m.
Press Coverage

Do It Yourself Media Relations: The 2 Things You Must Get Right

Gain clarity about your message and the audience before you launch your own PR campaign.
Content Marketing

3 Influencer Marketing Secrets to Steal in 2015

Traditional and digital media are no longer enough to ensure that consumers know about your company's brand.

Blogging Is an Art But Attracting the Right Audience Is a Science

You need knowledge and inspiration to write but finding readers in the vast online world is a step-by-step process.

Like HBO, CBS Cuts the Cord and Launches a Digital Subscription Service

The move comes a day after HBO's announcement of an Internet-only subscription service.
Russell Simmons

'Give People What They Need': Why Russell Simmons Is Going All Digital

This mogul launched hip-hop's biggest entertainers of the past thirty years and has a new plan to discover the next generation of MCs and lyricists.
Project Grow

Entrepreneurs Should Expect to Scrape by on Crumbs Before the Feast

You will never do big things until you do small things in a big way.
Social Media

Why Ello Suddenly Went Viral

The fledgling social network was one of the most talked-about items last week. Here's why.
Google AdWords

Find the Most Profitable Keywords for Your Google AdWords Campaign

By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience.
Content Marketing

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
Building a Website

8 Ways to Build a More Welcoming Homepage

As the threshold to your business, your homepage should invite people in.

The 3 Fundamentals for a Successful Rebrand

The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
Marketing Edge

8 Tips for Marketing Success on a Self-Funded Budget

Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.

The Idiot's Guide to Making a Video for Your Business

Never shot a video before? Don't fret -- we're here to walk you through it.