Haven't Heard of Proactive Net? It Will Revolutionize Customer Experience.
No matter how beautifully-designed your website is, technical glitches can ruin the user experience. That doesn't have to be the case.
The Science Behind Customer Churn
Customer-loyalty and retention is paramount in the online marketplace. Here's how to get the most out of Big Data and keep your customers coming back.
Look for These 5 Business Intelligence Tool Attributes to Effectively Drill Into Big Data
BI tools are to businesses what brain is to body, which is why selecting the right one is the key.
HR Analytics: How Should Big Data Be Used in the Workplace?
When it comes to your workforce, decisions should be informed by data, but made by people.
The One Thing Historical Big Data Can't Tell You
Here are the two most important factors that historical big data can't help you with and exactly how to fix them.
5 Ways to Use Growth Hacking to Increase Publicity and Profit
Marketing expert Ben Angel says you need to implement this technique into your business sooner than later.
Young Entrepreneurs Are Applying the Power of Big Data to the Real World
While data has been collected for centuries, only in the last few decades have we had the computing power to put that data to practical use.
4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior
Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Indirect Data Is the Travel Industry's Secret Weapon
If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.
Radicals & Visionaries
Do What Uber Did. Empower Users and Other Stakeholders.
Here's how you can turn data into a difference-maker -- and crush your competition.
Microsoft Is Testing Underwater Data Centers
The move is intended to cut high energy costs.
Data-Driven Marketing in 2016: Bigger, Faster, Better
Where is big data headed? Five predictions from a marketing CEO those company integrates big data to help brands grow.
You Can Become a Data Scientist. Yes, You.
Don't let data scare you. Here are five ways to handle it.
Multicultural Marketing Is All About the Metrics
Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.
Starting a Business
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