Big Data

Entrepreneurs

This Is How You Discern the Person in All That Customer Personalization Data

Bring attribute data, behavioral data and deep engagement data together, all in one place.
Big Data

Location Data Isn't Just for Advertising. Here Are 5 Ways to Use It to Grow Your Business.

Better understand your customers and the markets in which you operate with location data.
Data Analysis

Harvard's New Data Science Program Signals a Big Shift for Businesses

Data science informs entrepreneurs in a way that listening to their gut just can't.
Customer Research

Forget Third-Party Data. You're Already Missing Out on Most of Your First-Party Data

Use your own customer data about your customers to scale and grow.
Setting Goals

Is Your Company Better Than the Competition? Here's How to Find Out.

To become a market leader, your business needs to set bold goalposts far better than the industry average.

Palantir's Data-Mining Software Was Used to Spy on JPMorgan Staff, and Company Terms Are Getting a Rewrite. 3 Things to Know Today.

Here's your explanation of today's biggest headlines, including a data-mining controversy, company terms and 4/20. Stay in the know in 60 seconds.
Facebook

Mark Zuckerberg Says There's No Quick Fix for Facebook's Issues

During a press conference call, Zuckerberg addressed various concerns users and governments have raised about misuse of the Facebook platform.
Data Scientists

Think Your Company Needs a Data Scientist? You're Probably Wrong.

Ask yourself these four questions before jumping on the data science bandwagon.
Facebook

20 Revelations From Facebook CEO Mark Zuckerberg's Apology Tour

Zuckerberg finally spoke on Wednesday, via Facebook and in interviews with four major outlets, about the Cambridge Analytica data breach.
Online Privacy

Until We Ban Data Brokers, Online Privacy Is a Pipe Dream

Facebook is only the first of a wave of artificial intelligence that will seek to manipulate us. To stop them, we need to stop them from sharing data.
Innovation

Have You Considered Using Blockchain as Part of Your Marketing?

Here are five ways to build a better marketing strategy using innovative technology.
Project Grow

From Online to Offline: How Brands Use Big Data to Figure Out Where Their Customers Will Shop

Ecommerce brands are using big data to open stores exactly where their customers want them.
Customer Engagement

If You Want to Win Over Customers, Appeal to Their Emotions

Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality.
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