Big Data

7 Truths for Digital Context
Customer Experience

7 Truths for Digital Context

Quick and easy are the words of the day. Consumers want what they want, and they want it now. They are looking to you to reduce the gap between their thinking and doing.
David Norton
10 Data Security Mistakes Startups Can't Afford to Make
Data Breach

10 Data Security Mistakes Startups Can't Afford to Make

With new businesses, a data breach can result in the company closing down.
Brett Relander
Want Big Data Innovation? Rethink Your 'Need' for a Chief Data Officer.
Big Data

Want Big Data Innovation? Rethink Your 'Need' for a Chief Data Officer.

What you should do instead is bridge the divide between your IT and business needs. Say hello to the 'chief growth officer.'
Stefan Groschupf
Budget Strategies for Maximizing Big Data
Ask a Geek

Budget Strategies for Maximizing Big Data

You can use big data without going broke if you follow the advice of Scott Martineau, cofounder of Infusionsoft, a small-business software provider.
Mikal E. Belicove
Why Entrepreneurs Should Look Beyond Big Data
Make More Happen

Why Entrepreneurs Should Look Beyond Big Data

Big Data is sexy, but entrepreneurs may have more to gain by using their intuition.
Dorie Clark
'Big Data' Is No Longer Enough: It's Now All About 'Fast Data'
Big Data

'Big Data' Is No Longer Enough: It's Now All About 'Fast Data'

Data has increased at breakneck speeds. But what's the point if you aren't processing it as fast as it comes in?
Tx Zhuo
Analyzing the Science Behind Customer Loyalty
Customer Experience

Analyzing the Science Behind Customer Loyalty

Four tools to put the power of Big Data to work when it comes to building a robust and loyal customer base.
Chris Poelma
You Don't Have to Be a Rocket Scientist to Hire the Right Data Scientist
Data Scientists

You Don't Have to Be a Rocket Scientist to Hire the Right Data Scientist

They're the hottest new employees in business, but finding the right one is an art.
Ian Swanson
Phone Analytics Are Changing the Future of Marketing
phone analytics

Phone Analytics Are Changing the Future of Marketing

With a deeper understanding of what happens with customers on the phone, your business can gain more of a competitive edge.
Lucinda Watrous
Visual Marketing and the Future of Geolocation
Marketing Bootcamp

Visual Marketing and the Future of Geolocation

Be prepared for the future of personalized marketing through geolocation.
Daniel Newman
Why Customers Are Unhappy With Anything Less Than a Perfect Match
Customer Experience

Why Customers Are Unhappy With Anything Less Than a Perfect Match

As hyper personalization takes over on-demand industries, the equation for superior customer satisfaction becomes more complicated.
Eyal Ronen
How These 3 Fashionable Cousins Use Data To Drive Demand
Marketing Bootcamp

How These 3 Fashionable Cousins Use Data To Drive Demand

To satisfy customer demand, these entrepreneurs stay on top of buying patterns and emerging trends relevant to their business.
Brian Roberts
Haven't Heard of Proactive Net? It Will Revolutionize Customer Experience.
Customer Experience

Haven't Heard of Proactive Net? It Will Revolutionize Customer Experience.

No matter how beautifully-designed your website is, technical glitches can ruin the user experience. That doesn't have to be the case.
Tal Schwartz
The Science Behind Customer Churn
Customer Experience

The Science Behind Customer Churn

Customer-loyalty and retention is paramount in the online marketplace. Here's how to get the most out of Big Data and keep your customers coming back.
Luc Burgelman