Marketing
10 Ways to Prepare for Small Business Saturday
The time is now to beef up your presence online and otherwise for this popular annual retail event for the little guys.
Black Friday | Page 4
Marketing
The Secret to the Perfect Holiday Email Campaign
Christmas is coming, and now is the time to start preparing your email marketing efforts.
Building a Business
Amazon’s ‘Prime Day’ Is Looking Like a Win for WalMart
Amazon's promise of a discount bonanza disappointed Prime members and served to showcase WalMart's discounting dominance.
Building a Business
What Prime Day Means for Amazon and Other Ecommerce Brands
There's plenty of excitement in the hours leading up to Prime Day, but one thing is for sure: Amazon is making a savvy business decision that further establishes the company as one of the most progressive brands.
Building a Business
Amazon’s New Prime Day Will Be a Massive ‘Global Shopping Event’
Mark your calendars: It's on July 15.
Building a Business
The Best Times, Days and Months To Post on YouTube (2023)
When is the best time to post YouTube videos to maximize their effect? Discover the best time to post on YouTube in this detailed guide.
By Geoff Weiss
Business News
This Company Sold $180,000 Worth of Actual B.S. on Black Friday
While many doubted that Cards Against Humanity would post real bull feces in the mail, shoppers opened their packages this week with a mix of disgusted delight.
By Geoff Weiss
Building a Business
Leverage the Holiday Season’s Home Stretch
Extend promotions, build long-term relationships and be last-minute shopper-friendly. Building customer rapport is a year-round matter.
Building a Business
What Happened to the Real Black Friday?
The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
By Jim Joseph
Building a Business
How Retailers Shot Themselves in the Foot With Early Black Friday Deals
Earlier deals this year by large retailers severely damaged Black Friday as a shopping occasion, but also created other big problems for these stores.
By Phil Wahba
Building a Business
Re-Create the Magic of Manhattan’s Holiday Windows: 5 Design Secrets for Small Retailers.
Visual merchandisers of New York powerhouse stores reveal their marketing strategies.
Business Ideas
Will Fewer Customers Be Shopping on Cyber Monday This Year?
In a report, the National Retail Federation says it expects fewer people will take advantage of Cyber Monday's digital deals.
By Nina Zipkin
Business News
U.S. Holiday Weekend Store Sales Fizzle
Early holiday promotions and rising online shopping took a toll on in-store sales during the Thanksgiving weekend as shoppers on average spent 6.4 percent less than they did a year earlier.
By Reuters
Building a Business
The Content Marketer’s Guide To Black Friday
With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.
By Jon Salm
Tech
Prepare Your Network for Employees’ Inevitable Cyber Monday Shopping
The reality each year on Cyber Monday is that billions are spent online during office hours. You're wise to watch for bandwidth traffic jams and security threats.
By Ken Allen
Marketing
5 Tactics to Get Digitally Prepared for Black Friday Weekend
Regardless of where you sell your goods or services primarily, a little advanced digital preparation can help you take advantage of "Windfall Weekend."
Buying a Franchise
How These 8 Restaurant Chains Are Mixing Up Their Menus for Thanksgiving
Don't want to spend Thanksgiving in the kitchen? Find out which restaurant chains are branching out to serve turkey – or turkey ice cream cake -- this year.
By Kate Taylor
Marketing
For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales
Service-based businesses tend to struggle with promotions during the holiday season. Instead of letting this busy time of year pass you by, focusing on these tips to boost your sales.
Building a Business
Shoppers Skeptical of Black Friday Deals
Tired of retailers flooding your inbox with promises of big deals? You're not the only one.
Marketing
Want a Black Friday Deal? Show Up Naked.
Desigual is hosting an 'Undie Party' where the first 100 customers who show up wearing only their underwear on Nov. 25 receive a free outfit.
By Kate Taylor
Building a Business
To Compete With Big-Name Brands, Here’s How to Market Your Black Friday Sale Online
Big-box retailers may seem to dominate the Black Friday game, but there's a way for small businesses to level the playing field on the most anticipated shopping day of the year.
Building a Business
Marcus Lemonis’s Top 10 Tips for Businesses This Holiday Season
The star of CNBC's 'The Profit' explains why small businesses should stay away from Black Friday and advises on what to look for in a seasonal worker.
By Kate Taylor
Business News
5 Major Retailers That Are Doing Black Friday Differently
This year, stores are opening up shop earlier than ever on Black Friday. Check out how retail giants like Kmart, Walmart and Target are planning to start off the holiday sales season.
By Kate Taylor
Marketing
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
By Tara Sporrer
Building a Business
Wal-Mart, Target Gird for Toughest Black Friday Battle Yet
The retailers are offering deeper and longer discounts this coming Black Friday, fighting to win a holiday neither can afford to lose.
By Phil Wahba
Business Ideas
Preparing for Black Friday? Check Out These Stats About Online Sales. (Infographic)
Online and mobile sales were booming last year.
By Nina Zipkin
Marketing
Smaller Online Retailers Seem Immune to the Holiday Frenzy
Christmas sales are significant online but smaller sites unable to compete with either big box stores or Amazon are focused on the basics.
By Matt Winn