Brand Awareness

On Valentines Day Warren Buffet Explains Why See's Candy is His 'Dream Business'
Valentine's Day

On Valentines Day Warren Buffet Explains Why See's Candy is His 'Dream Business'

The billionaire investor, who bought See's Candy in 1972, says people associate the boxes with romance.
Theron Mohamed | 2 min read
5 Tips for Expanding Your Small Business (The Right Way)

5 Tips for Expanding Your Small Business (The Right Way)

The best path to growth can be learning from others' missteps.
Syed Balkhi | 5 min read
Win More Business by Copying Nike's Storytelling Playbook

Win More Business by Copying Nike's Storytelling Playbook

Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement.
Nadjya Ghausi | 7 min read
All I Know About Marketing I Learned From Margaritas

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
Cameron Gonzalez | 7 min read
Why the Best Storytellers Achieve the Most Brand Awareness

Why the Best Storytellers Achieve the Most Brand Awareness

People aren't interested in logos, but they will stop what they are doing to hear a good story.
Syed Balkhi | 5 min read

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Is it Time to Cut Back? A Minimalist Approach to Social Media Marketing.
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Is it Time to Cut Back? A Minimalist Approach to Social Media Marketing.

Excessive focus on social media detracts from more urgent revenue-generating activities.
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Learn how to turn more prospects into clients by leveraging the decision-making process every prospect goes through.
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Entrepreneurs Are Paying Wikipedia Editors to Create Profile Pages
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It's technically against Wikipedia's rules. But that hasn't stopped this underground marketplace from thriving.
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Are You Ready for the New Changing Brand-Awareness Environment?
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Are You Ready for the New Changing Brand-Awareness Environment?

Do your employees "walk the walk" when it comes to your brand's vision?
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The 3 Best Ways for Your Business to Get Early Exposure
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The 3 Best Ways for Your Business to Get Early Exposure

Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Jessica Herrin | 3 min read
Snapchat: How Geofilters Can Increase Brand Awareness
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Snapchat: How Geofilters Can Increase Brand Awareness

The active daily user base is blowing up, and you still haven't created your Snapchat marketing plan? Find out how to utilize the app's geofilters to increase your brand awareness.
Matthew Caramenico | 4 min read
Want to Use Instagram to Promote Your Brand? Be Sure to Post Incredible Content.
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Want to Use Instagram to Promote Your Brand? Be Sure to Post Incredible Content.

One of the most important aspects about business marketing on Instagram is the quality of the content that is shared.
Hiral Rana | 5 min read
3 Ways to Sell More Copies of Your Non-Fiction Books
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3 Ways to Sell More Copies of Your Non-Fiction Books

Did you know that giving more books away can actually help you increase sales in the long run? Read on.
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Social-Media Advocacy Is the Future (Just Not the Way You Think)
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Social-Media Advocacy Is the Future (Just Not the Way You Think)

We currently view social-media advocacy as a one-way street, when we should be thinking of it as give and take.
Kevan Lee | 13 min read
The 3 Ways Smart Social Media Accelerates Startup Success
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The 3 Ways Smart Social Media Accelerates Startup Success

Finding a niche on social media is the quickest way for knowledgable people who are unknown to become recognized as experts.
Asha Saxena | 4 min read

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