Brand Awareness
Supercharge Your Brand Awareness with These Game-Changing PR Tools
If you want a strong brand presence — and therefore more loyal customers — you need to unlock the power of two specific components of a public relations strategy.
5 Key Elements to Master Thought Leadership and Establish Your Credibility
Here's how you can harness the power of thought leadership — and why you need to — in today's business landscape.
Branding in a 'Barbie' World — How to Harness the Power of Your Brand
With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?
Your Public Messaging Strategy Starts With Your Inner Circle
Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.
How Your Business Can Harness the Power of Celebrity Endorsements to Skyrocket Your Online Growth and Brand Awareness
Here's how celebrity endorsements can boost your brand and some tips for how to go about getting a celebrity on board.
How Press Releases and News Features Help Your Business
Press releases and news features are used by numerous companies, established and startup, to help build credibility around the brand. This article will highlight the importance of this marketing strategy.
The Success of Your PR Campaign Depends on These 3 Essential Elements
A successful PR campaign requires these three critical ingredients to ensure you're on the right path to success.
2 Key Marketing Tactics to Increase Brand Awareness and Credibility
Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand's credibility, especially on social media.
Want Raving Fans Like Tesla and Starbucks? Your Business Needs to Do These 6 Things.
We all know brand aficionados who are simply obsessed with a service or product, but what are the best ways of attracting those people to your company?
The Best Strategy for PR Agencies to Elevate Brands in Today's Rapidly Evolving Media Landscape
How can a PR agency use its industry expertise to help your brand increase exposure using today's modern media mix? Here are a few tricks you can use.
Brands That Aren't Taking Advantage of Audio Advertising Are Missing Out. Here's What You Need to Know.
Audio ads offer opportunities as a growing market that impacts reach and brand awareness.
5 Ways to Increase Brand Awareness in Tough Economic Times
Your brand awareness can increase during strenuous times if you follow these five marketing and branding strategies.
Why You Need A PR Agency and How to Choose One Wisely
A good PR agency will help you with all aspects of your business. They can help you with your media presence, brand awareness and your ability to connect with your target audience before they start shopping around for options.
Align These 2 Communications Keys to Fast Track Your Business's Success
Businesses can improve their credibility and sales performance by putting brand values at the heart of their PR messages.
4 Strategies for Pitching Company Stories That Rise Above the Noise
In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.