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More Posts on Brand Awareness
Speak to your consumers' feelings right now.
Jonas Tahlin, CMO of Pernod Ricard USA and CEO of Absolut Elyx, shares his thoughts on building brand awareness.
The billionaire investor, who bought See's Candy in 1972, says people associate the boxes with romance.
The best path to growth can be learning from others' missteps.
Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement.
People aren't interested in logos, but they will stop what they are doing to hear a good story.
Excessive focus on social media detracts from more urgent revenue-generating activities.
It's technically against Wikipedia's rules. But that hasn't stopped this underground marketplace from thriving.
Do your employees "walk the walk" when it comes to your brand's vision?
Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.