Brand Awareness

Latest

Growing a Business

The Success of Your PR Campaign Depends on These 3 Essential Elements

A successful PR campaign requires these three critical ingredients to ensure you're on the right path to success.

Marketing

2 Key Marketing Tactics to Increase Brand Awareness and Credibility

Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand's credibility, especially on social media.

Growing a Business

Want Raving Fans Like Tesla and Starbucks? Your Business Needs to Do These 6 Things.

We all know brand aficionados who are simply obsessed with a service or product, but what are the best ways of attracting those people to your company?

Marketing

The Best Strategy for PR Agencies to Elevate Brands in Today's Rapidly Evolving Media Landscape

How can a PR agency use its industry expertise to help your brand increase exposure using today's modern media mix? Here are a few tricks you can use.

Marketing

Brands That Aren't Taking Advantage of Audio Advertising Are Missing Out. Here's What You Need to Know.

Audio ads offer opportunities as a growing market that impacts reach and brand awareness.

Branding

5 Ways to Increase Brand Awareness in Tough Economic Times

Your brand awareness can increase during strenuous times if you follow these five marketing and branding strategies.

Operations & Logistics

Why You Need A PR Agency and How to Choose One Wisely

A good PR agency will help you with all aspects of your business. They can help you with your media presence, brand awareness and your ability to connect with your target audience before they start shopping around for options.

Marketing

Align These 2 Communications Keys to Fast Track Your Business's Success

Businesses can improve their credibility and sales performance by putting brand values at the heart of their PR messages.

Operations & Logistics

4 Strategies for Pitching Company Stories That Rise Above the Noise

In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.

Thought Leaders

3 Strategies Entrepreneurs Can Incorporate to Build Brand Awareness

Small businesses face an uphill battle when it comes to building brand awareness. Podcasting, influencer marketing and local SEO are all affordable-yet-powerful marketing strategies that can help.

Marketing

How to Build Brand Awareness for a Niche Business

New businesses with a niche and/or unconventional product or service have special challenges in marketing and PR. Key techniques to boost brand awareness for them.

Marketing

5 Reasons Why Influence Is More Important Than Brand Awareness

Influence directly affects behavior. Brand awareness may not.

Marketing

How to Increase Brand Awareness Through Experiential Marketing

Jonas Tahlin, CMO of Pernod Ricard USA and CEO of Absolut Elyx, shares his thoughts on building brand awareness.

Business News

On Valentines Day Warren Buffet Explains Why See's Candy is His 'Dream Business'

The billionaire investor, who bought See's Candy in 1972, says people associate the boxes with romance.