Brand Awareness
Storytelling
Win More Business by Copying Nike's Storytelling Playbook
Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement.
More From This Topic
Wikipedia
Entrepreneurs Are Paying Wikipedia Editors to Create Profile Pages
It's technically against Wikipedia's rules. But that hasn't stopped this underground marketplace from thriving.
Brand Awareness
Are You Ready for the New Changing Brand-Awareness Environment?
Do your employees "walk the walk" when it comes to your brand's vision?
Ask the Expert
The 3 Best Ways for Your Business to Get Early Exposure
Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Guerrilla Marketing
Snapchat: How Geofilters Can Increase Brand Awareness
The active daily user base is blowing up, and you still haven't created your Snapchat marketing plan? Find out how to utilize the app's geofilters to increase your brand awareness.
Instagram
Want to Use Instagram to Promote Your Brand? Be Sure to Post Incredible Content.
One of the most important aspects about business marketing on Instagram is the quality of the content that is shared.
Self-Publishing
3 Ways to Sell More Copies of Your Non-Fiction Books
Did you know that giving more books away can actually help you increase sales in the long run? Read on.
Social Media Marketing
Social-Media Advocacy Is the Future (Just Not the Way You Think)
We currently view social-media advocacy as a one-way street, when we should be thinking of it as give and take.
Social Media Marketing
The 3 Ways Smart Social Media Accelerates Startup Success
Finding a niche on social media is the quickest way for knowledgable people who are unknown to become recognized as experts.
Influencer Marketing
'Influencer Marketing' on the Rise, Study Says
Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
Marketing
Businesses Die in Obscurity. Do All You Can to Gain Attention.
If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
