Business Branding
How to Build a Tech Brand That Stands Out in a Competitive Market
Using the strategies outlined in this guide, your tech brand can achieve lasting success and recognition.
By Jessica Wong
Brand Awareness
Marketing
The Ultimate Guide to Startup Marketing and Growth Strategies
In this article, we will discuss not only the metrics that startups need for their core operations but also the strategies to drive growth and investor confidence.
By Jessica Wong
Business Operations & Logistics
Supercharge Your Brand Awareness with These Game-Changing PR Tools
If you want a strong brand presence — and therefore more loyal customers — you need to unlock the power of two specific components of a public relations strategy.
By Heidi Cortez
Thought Leaders
5 Key Elements to Master Thought Leadership and Establish Your Credibility
Here's how you can harness the power of thought leadership — and why you need to — in today's business landscape.
Business Branding
Branding in a ‘Barbie’ World — How to Harness the Power of Your Brand
With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?
Business Branding
Your Public Messaging Strategy Starts With Your Inner Circle
Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.
By Adam Horlock
Building a Business
How Your Business Can Harness the Power of Celebrity Endorsements to Skyrocket Your Online Growth and Brand Awareness
Here's how celebrity endorsements can boost your brand and some tips for how to go about getting a celebrity on board.
By Rudy Mawer
Marketing
How Press Releases and News Features Help Your Business
Press releases and news features are used by numerous companies, established and startup, to help build credibility around the brand. This article will highlight the importance of this marketing strategy.
By Hanna Shanar
Business Operations & Logistics
The Success of Your PR Campaign Depends on These 3 Essential Elements
A successful PR campaign requires these three critical ingredients to ensure you're on the right path to success.
By Adam Horlock
Marketing
2 Key Marketing Tactics to Increase Brand Awareness and Credibility
Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand's credibility, especially on social media.
By Hanna Shanar
Building a Business
Want Raving Fans Like Tesla and Starbucks? Your Business Needs to Do These 6 Things.
We all know brand aficionados who are simply obsessed with a service or product, but what are the best ways of attracting those people to your company?
Marketing
The Best Strategy for PR Agencies to Elevate Brands in Today’s Rapidly Evolving Media Landscape
How can a PR agency use its industry expertise to help your brand increase exposure using today's modern media mix? Here are a few tricks you can use.
By Megan Shroy
Business Branding
5 Ways to Increase Brand Awareness in Tough Economic Times
Your brand awareness can increase during strenuous times if you follow these five marketing and branding strategies.
Business Operations & Logistics
Why You Need A PR Agency and How to Choose One Wisely
A good PR agency will help you with all aspects of your business. They can help you with your media presence, brand awareness and your ability to connect with your target audience before they start shopping around for options.
Marketing
Align These 2 Communications Keys to Fast Track Your Business’s Success
Businesses can improve their credibility and sales performance by putting brand values at the heart of their PR messages.
By Jessica Wong
Business Operations & Logistics
4 Strategies for Pitching Company Stories That Rise Above the Noise
In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.
Thought Leaders
3 Strategies Entrepreneurs Can Incorporate to Build Brand Awareness
Small businesses face an uphill battle when it comes to building brand awareness. Podcasting, influencer marketing and local SEO are all affordable-yet-powerful marketing strategies that can help.
Marketing
How to Build Brand Awareness for a Niche Business
New businesses with a niche and/or unconventional product or service have special challenges in marketing and PR. Key techniques to boost brand awareness for them.
Marketing
5 Reasons Why Influence Is More Important Than Brand Awareness
Influence directly affects behavior. Brand awareness may not.
Business Operations & Logistics
4 Tips For Pivoting Your Brand in the Current Crisis
Speak to your consumers' feelings right now.
Business News
On Valentines Day Warren Buffet Explains Why See’s Candy is His ‘Dream Business’
The billionaire investor, who bought See's Candy in 1972, says people associate the boxes with romance.
Building a Business
5 Tips for Expanding Your Small Business (The Right Way)
The best path to growth can be learning from others' missteps.
By Syed Balkhi
Marketing
Win More Business by Copying Nike’s Storytelling Playbook
Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement.
Marketing
All I Know About Marketing I Learned From Margaritas
Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
Marketing
Why the Best Storytellers Achieve the Most Brand Awareness
People aren't interested in logos, but they will stop what they are doing to hear a good story.
By Syed Balkhi
Online Presence
Is it Time to Cut Back? A Minimalist Approach to Social Media Marketing.
Excessive focus on social media detracts from more urgent revenue-generating activities.
By Aaron Agius
Marketing
Turn More Prospects Into Customers
Learn how to turn more prospects into clients by leveraging the decision-making process every prospect goes through.
By Shaun Buck