Brand Awareness

Why You Need A PR Agency and How to Choose One Wisely

A good PR agency will help you with all aspects of your business. They can help you with your media presence, brand awareness and your ability to connect with your target audience before they start shopping around for options.

Align These 2 Communications Keys to Fast Track Your Business's Success

Businesses can improve their credibility and sales performance by putting brand values at the heart of their PR messages.

Jessica Wong

4 Strategies for Pitching Company Stories That Rise Above the Noise

In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.

Juda Honickman

3 Strategies Entrepreneurs Can Incorporate to Build Brand Awareness

Small businesses face an uphill battle when it comes to building brand awareness. Podcasting, influencer marketing and local SEO are all affordable-yet-powerful marketing strategies that can help.

Kimberly Zhang

How to Build Brand Awareness for a Niche Business

New businesses with a niche and/or unconventional product or service have special challenges in marketing and PR. Key techniques to boost brand awareness for them.

Joan Melendez

5 Reasons Why Influence Is More Important Than Brand Awareness

Influence directly affects behavior. Brand awareness may not.

Alicia Gonzalez

How to Increase Brand Awareness Through Experiential Marketing

Jonas Tahlin, CMO of Pernod Ricard USA and CEO of Absolut Elyx, shares his thoughts on building brand awareness.

David Meltzer

On Valentines Day Warren Buffet Explains Why See's Candy is His 'Dream Business'

The billionaire investor, who bought See's Candy in 1972, says people associate the boxes with romance.

Theron Mohamed

5 Tips for Expanding Your Small Business (The Right Way)

The best path to growth can be learning from others' missteps.

Syed Balkhi

How Brands Are Going All Out to Embrace Sustainable Fashion

Small brands are joining the league of global giants to adopt green initiatives for the good of the environment

Nidhi Singh

Break The Monotony: Keep it Fresh on Social Media

We'll talk about the strategy to increase social media engagement and improve awareness of your brand