If you want a strong brand presence — and therefore more loyal customers — you need to unlock the power of two specific components of a public relations strategy.
Here's how you can harness the power of thought leadership — and why you need to — in today's business landscape.
With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?
Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.
How Your Business Can Harness the Power of Celebrity Endorsements to Skyrocket Your Online Growth and Brand Awareness
Here's how celebrity endorsements can boost your brand and some tips for how to go about getting a celebrity on board.
Press releases and news features are used by numerous companies, established and startup, to help build credibility around the brand. This article will highlight the importance of this marketing strategy.
A successful PR campaign requires these three critical ingredients to ensure you're on the right path to success.
Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand's credibility, especially on social media.
We all know brand aficionados who are simply obsessed with a service or product, but what are the best ways of attracting those people to your company?
How can a PR agency use its industry expertise to help your brand increase exposure using today's modern media mix? Here are a few tricks you can use.
Brands That Aren't Taking Advantage of Audio Advertising Are Missing Out. Here's What You Need to Know.
Audio ads offer opportunities as a growing market that impacts reach and brand awareness.
Your brand awareness can increase during strenuous times if you follow these five marketing and branding strategies.
A good PR agency will help you with all aspects of your business. They can help you with your media presence, brand awareness and your ability to connect with your target audience before they start shopping around for options.
Businesses can improve their credibility and sales performance by putting brand values at the heart of their PR messages.
In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.