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On Valentines Day Warren Buffet Explains Why See's Candy is His 'Dream Business'
The billionaire investor, who bought See's Candy in 1972, says people associate the boxes with romance.
5 Tips for Expanding Your Small Business (The Right Way)
The best path to growth can be learning from others' missteps.
Win More Business by Copying Nike's Storytelling Playbook
Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement.
All I Know About Marketing I Learned From Margaritas
Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
Why the Best Storytellers Achieve the Most Brand Awareness
People aren't interested in logos, but they will stop what they are doing to hear a good story.
Is it Time to Cut Back? A Minimalist Approach to Social Media Marketing.
Excessive focus on social media detracts from more urgent revenue-generating activities.
Turn More Prospects Into Customers
Learn how to turn more prospects into clients by leveraging the decision-making process every prospect goes through.
Entrepreneurs Are Paying Wikipedia Editors to Create Profile Pages
It's technically against Wikipedia's rules. But that hasn't stopped this underground marketplace from thriving.
Are You Ready for the New Changing Brand-Awareness Environment?
Do your employees "walk the walk" when it comes to your brand's vision?
The 3 Best Ways for Your Business to Get Early Exposure
Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Snapchat: How Geofilters Can Increase Brand Awareness
The active daily user base is blowing up, and you still haven't created your Snapchat marketing plan? Find out how to utilize the app's geofilters to increase your brand awareness.
Want to Use Instagram to Promote Your Brand? Be Sure to Post Incredible Content.
One of the most important aspects about business marketing on Instagram is the quality of the content that is shared.
