Brand Awareness

Valentine's Day

On Valentines Day Warren Buffet Explains Why See's Candy is His 'Dream Business'

The billionaire investor, who bought See's Candy in 1972, says people associate the boxes with romance.

5 Tips for Expanding Your Small Business (The Right Way)

The best path to growth can be learning from others' missteps.

Win More Business by Copying Nike's Storytelling Playbook

Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement.

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.

Why the Best Storytellers Achieve the Most Brand Awareness

People aren't interested in logos, but they will stop what they are doing to hear a good story.

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Wikipedia

Entrepreneurs Are Paying Wikipedia Editors to Create Profile Pages

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Ask the Expert

The 3 Best Ways for Your Business to Get Early Exposure

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Instagram

Want to Use Instagram to Promote Your Brand? Be Sure to Post Incredible Content.

One of the most important aspects about business marketing on Instagram is the quality of the content that is shared.
Self-Publishing

3 Ways to Sell More Copies of Your Non-Fiction Books

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Social Media Marketing

Social-Media Advocacy Is the Future (Just Not the Way You Think)

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Social Media Marketing

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Finding a niche on social media is the quickest way for knowledgable people who are unknown to become recognized as experts.

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