Brand Awareness

Growth Strategies

5 Tips for Expanding Your Small Business (The Right Way)

The best path to growth can be learning from others' missteps.

Win More Business by Copying Nike's Storytelling Playbook

Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement.

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.

Why the Best Storytellers Achieve the Most Brand Awareness

People aren't interested in logos, but they will stop what they are doing to hear a good story.

Is it Time to Cut Back? A Minimalist Approach to Social Media Marketing.

Excessive focus on social media detracts from more urgent revenue-generating activities.

More From This Topic

Sales

Turn More Prospects Into Customers

Learn how to turn more prospects into clients by leveraging the decision-making process every prospect goes through.
Wikipedia

Entrepreneurs Are Paying Wikipedia Editors to Create Profile Pages

It's technically against Wikipedia's rules. But that hasn't stopped this underground marketplace from thriving.
Brand Awareness

Are You Ready for the New Changing Brand-Awareness Environment?

Do your employees "walk the walk" when it comes to your brand's vision?
Ask the Expert

The 3 Best Ways for Your Business to Get Early Exposure

Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Guerrilla Marketing

Snapchat: How Geofilters Can Increase Brand Awareness

The active daily user base is blowing up, and you still haven't created your Snapchat marketing plan? Find out how to utilize the app's geofilters to increase your brand awareness.
Instagram

Want to Use Instagram to Promote Your Brand? Be Sure to Post Incredible Content.

One of the most important aspects about business marketing on Instagram is the quality of the content that is shared.
Self-Publishing

3 Ways to Sell More Copies of Your Non-Fiction Books

Did you know that giving more books away can actually help you increase sales in the long run? Read on.
Social Media Marketing

Social-Media Advocacy Is the Future (Just Not the Way You Think)

We currently view social-media advocacy as a one-way street, when we should be thinking of it as give and take.
Social Media Marketing

The 3 Ways Smart Social Media Accelerates Startup Success

Finding a niche on social media is the quickest way for knowledgable people who are unknown to become recognized as experts.
Influencer Marketing

'Influencer Marketing' on the Rise, Study Says

Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.