Customer Acquisition | Page 2

Updater realized it would better serve its customers by establishing industry partners who could facilitate referrals when they'd be needed most.

Startups in Latin America have to be extra scrappy to build their ventures.

Every business needs a sustainable influx of customers if it wants to be successful.

Customer acquisition is a long-term process, so get started now.

Track and understand your customer's behavior. That's what's key.

If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.

Boost sales by using research-based methods that reveal what customers most need from your product line.

Growth hacking is all about applying unconventional marketing strategies to break through, grow faster and stay ahead of the competition.

Brand loyalty is all well and good. But what you want is brand evangelism.

For starters, raise your expectations as to how much customer acquisition will cost you.

Acquire customers differently by driving progress toward strategic goals.

From following the crowd to worrying about ROI, here are errors entrepreneurs make when it comes to acquiring customers.

The best time to offer customers an incentive for referring your product is when they have their phone in their hands.

A startup's co-founders were able to recruit thousands of users with these tactics.

Your customer-acquisition strategy doesn't need to cost an arm and a leg to be successful.

Tap into brain science research to get your message out loud and clear.

Avoid these common email marketing sins or end up in the trash folder of eternal doom.