Data Driven Marketing
More Posts on Data Driven Marketing
At SXSW: GrubHub -- Great Delivery Takes Data, Tech and a Love for Food
This operations exec explains how delivery has evolved -- and why a better understanding of how food is prepared will give it an advantage.
3 Ways Content Can Convert Social Media Fans Into Customers
From determining the best linking opportunities to choosing the best headlines, here is how to turn social-media users into regular visitors and customers.
PageRank Is Dead. What Marketers Need Now Is Trust Flow.
With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.
4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior
Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Indirect Data Is the Travel Industry's Secret Weapon
If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.
Use Your Marketing Data to Fuel Your Ascent to Thought Leadership
Establish your industry expertise by distilling into writing your understanding of the data you're routinely collecting anyway and sharing it publicly.