Data Driven Marketing

9 Cool Ways You Can Use Data-Driven Marketing to Gain Customers

If you don't know what a "buyer persona" is, it's time you schooled yourself in the benefits data-driven strategies can offer.

AJ Agrawal

Study the Data But Then Trust Your Gut

Data drives marketing but intuition, experience and judgment are what makes sense of the data.

Jim Joseph

At SXSW: GrubHub -- Great Delivery Takes Data, Tech and a Love for Food

This operations exec explains how delivery has evolved -- and why a better understanding of how food is prepared will give it an advantage.

Jacob Hall

The One Thing Historical Big Data Can't Tell You

Here are the two most important factors that historical big data can't help you with and exactly how to fix them.

7 Ways That Facebook Ads Can Rock Your Business

But first you have do your part to get those ad campaigns to actually produce results.

Mike Murphy

3 Ways Content Can Convert Social Media Fans Into Customers

From determining the best linking opportunities to choosing the best headlines, here is how to turn social-media users into regular visitors and customers.

Jack Dawson

PageRank Is Dead. What Marketers Need Now Is Trust Flow.

With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.

Chris Lucas

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?

Renee Yeager

Indirect Data Is the Travel Industry's Secret Weapon

If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.

The Top 6 Small-Business Trends on the Rise

Keep an eye out for the following affordable, high-quality small-business services and trends this year.

Adam Toren

Use Your Marketing Data to Fuel Your Ascent to Thought Leadership

Establish your industry expertise by distilling into writing your understanding of the data you're routinely collecting anyway and sharing it publicly.

Kelsey Raymond

6 Ways to Use Social Data for Targeted Marketing

Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.

John Arnold