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Data Driven Marketing
More Posts on Data Driven Marketing
If you don't know what a "buyer persona" is, it's time you schooled yourself in the benefits data-driven strategies can offer.
This operations exec explains how delivery has evolved -- and why a better understanding of how food is prepared will give it an advantage.
From determining the best linking opportunities to choosing the best headlines, here is how to turn social-media users into regular visitors and customers.
With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.
Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.
Establish your industry expertise by distilling into writing your understanding of the data you're routinely collecting anyway and sharing it publicly.