I give most of the credit to my team members for creating a grassroots, bottom-up culture -- the driving force behind our various accolades over the years.
If you manage talented people, it's a good idea to understand what really excites them about their work and what makes them proud to be part of a company.
If you want to retain top talent, focus on establishing a culture with ample professional development opportunities, that empowers instead of commands, and that serves as a platform for innovation and intrapreneurship.
As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.