Events

Social Media

How to Create a Live Event That Spurs Social Buzz

Leveraging a gathering in the physical world can have a ripple effect in the digital realm.

Gabrey Means & Cassie Hughes | 3 min read

SXSW

Beyond Free Drinks: Clever Marketing Lessons From SXSW

Get remembered at huge events by solving people's problems.

Linda Lacina | 3 min read

SXSW

You Know You're a SXSW Attendee When...

Attendees at this Austin conference aren't like any other.

Bryan Keplesky | 3 min read

SXSW

For SXSW, Courtyard By Marriott Creates Mini Guestrooms With Millennials in Mind

Marriott is betting these 'pods', which can be booked in 30-minute increments, will help far-flung attendees cope during the crush of SXSW festival.

Linda Lacina | 3 min read

SXSW

Great Ways to Network at SXSW

Events help attendees get acquainted with Austin and each other.

Rebekah Epstein | 3 min read

Trade Shows

The Inventor's Guide to Trade Shows: 10 Must-Know Secrets

Going to trade shows provides an opportunity to scope out the competition, get inspired and land deals. Here is how to best utilize your time at these events.

Christopher Hawker | 5 min read

Technology

Going to SXSW? Here's Your Survival Guide.

Fourteen things you need to know now if you're headed to the big event in Austin, Texas.

Alyson Shontell

Marketing

25 Ways to Make Your First Online Sale

Don't let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.

Mark Hayes | 15+ min read

Starting a Business

Under the Radar: 10 Startups to Watch in 2014

Entrepreneur.com partnered with Social Media Week to come up with a list of startups that have potential for a breakout year.

Jason Fell | 9 min read

Technology

A Tech Entrepreneur's Insider Tips for Exhibiting at CES

Attracting attention at the big tech show last year proved to be more far more difficult than one startup expected. Here are some of their lessons and a look at their strategy the second time around.

Jason Fell | 5 min read

Marketing

Before You Sponsor an Event, Answer These Questions

Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.

Ivan Misner | 3 min read

Marketing

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.

Ashley Lee | 5 min read