Events

Blogging

Don't Just Do the Work. 'Share' the Work -- With the World.

You're not Amazon, so you probably can't afford to host a global contest. But there's plenty you can do to share as a daily practice.

Dustin White | 8 min read

Events

3 Exclusive Events for Top Entrepreneurs to Unplug and Recharge

Elite entrepreneurs are flocking to non-traditional events to build deep relationships with others at the top of their game.

The Oracles | 9 min read

Events

How I Built a 2,500-Person Event on a Shoestring Budget

It's possible to create a great event without a lot of money.

Stephanie Roulic | 6 min read

Events

Impressive Isn't Always Impactful in Experiential Marketing

Here is a new way to think about experiential marketing.

Brett Hyman | 5 min read

Events

How to Get People Through the Door at Your First Event

Try to find a way to set your particular event apart.

Salma Jafri | 2 min read

Events

How to Create Special Events People Will Love

Having a vision for the event you throw is equally as important as having the right vendors.

David Meltzer | 5 min read

Why Diversity Onstage Really Matters -- and What You Can Do About It

Representation onstage matters because impact does not end on stage.

Monica H. Kang | 7 min read

How Losing Her Job Helped Jaclyn Johnson Find Her Inner CEO

Before she launched Create & Cultivate, Jaclyn Johnson founded No Subject, a marketing and events firm. But she never intended to be the boss.

Stephanie Schomer | 4 min read

Events

Why Live Events Are Rocket Fuel for Business Growth

The power of face-to-face marketing can't be supplanted by digital tricks and tactics.

John Boitnott | 5 min read

Technology

Why This Event Company Cut Back From 70 Shows to 4 -- and How It Used Technology to Make Up the Difference

With the growth of the internet, MFV Expositions took a step back to evaluate its business model.

BizCast | 2 min read

Trade Shows

5 Steps to a Winning Trade Show Strategy

Some companies insist that trade shows are hit or miss -- but they don't have to be.

Michelle Finizio | 5 min read

event marketing

Dramatically Increase Your Customer Base With Event Marketing

Eric Siu demonstrates how one event helped him grow his interested parties.

Eric Siu | 2 min read

The Way We Work

Tour This Upscale Coworking Space That Strives to Energize and Inspire Its Members

NeueHouse, with locations in Manhattan and Hollywood, looks for members who will give more than they take.

Lydia Belanger | 8 min read

Conferences

3 Tips for Hosting a Marketing Industry Event That Doesn't Suck

One Toronto event featured sessions with titles like The Business of Marijuana, DIY Beer & Craft Culture and Axe Throwing.

Jasper Radeke | 6 min read

Events

3 Keys to a Great Event That Epitomizes Your Brand

Craft killer experiences that build affection and loyalty in your customer base. You can do that no matter what your budget.

Tony Delmercado | 6 min read