Marketing
There Are Challenges When Your Tech Conference Gets Popular
Conferences are a powerful method of generating leads but there is nothing easy about getting one going, or managing it as it grows.
Events | Page 6
Marketing
Why Brand Activation at Events Is Terrible
There's only one industry positioned properly to penetrate event audiences and move to the next frontier of sponsorship activation.
Building a Business
Find Your Event-Planning Niche
Specializing on just one target market -- corporate or social events -- then narrowing your focus within that market will help you become the event planner everyone seeks out.
Online Presence
Facebook Announces Another Small Business Meetup Roadshow
The social media mammoth is joining forces with MailChimp, Shopify, Visa and Zenefits in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Building a Business
Use a Millennial Mindset to Create All-Access Events
With mobile apps, online platforms, content management systems and a myriad of wireless communications taking over events, the millennial way of thinking is how producers should create these events.
By Kurt Miller
Tech
What Will Attending an Event Be Like In 2020?
Within five years, event technology is poised to radically transform every aspect of the event experience.
Building a Business
The Event Planning Recipe for Success
Here are some key tips to help you learn from the mistakes of others and make your event planning business a success.
Building a Business
Build Your Brand With These 5 Sources of Face-to-Face Interaction
Getting to know people isn't as easy as it used to be. But without the customer connection, there is no business.
By Jeff Boss
Marketing
For Millennial-Hungry Businesses, Food Festivals Aren’t Fluff
Here's how to use festivals as a tool to turn millennials into customers for life.
By Kate Taylor
Building a Business
Why Vendors Can Make or Break Your Event
Here's how to find the best vendors for your needs and negotiate with them to get the best prices.
Building a Business
The Price Is Right: Turning a Profit in the Event Planning Business
Learn how to set prices that are high enough to keep your profitable but not high enough to scare away prospective customers.
Building a Business
5 Strategies to Get the Maximum Benefit Out of SXSW
When you're attending industry trade shows, you should formulate a plan for actions to take before, during and after the event.
Building a Business
Should You Go to SXSW? Let’s Look at the Data.
Of all the events out there, SXSW is the best for judging whether it is worth attending for your business.
Building a Business
It’s About Time: Apple Likely to Divulge Watch Details at Upcoming Event
The tech giant sent out invitations reading 'Spring Forward' for a media event to be held on March 9, the day after Daylight Savings Time begins.
By Geoff Weiss
Online Presence
Real-Time Engagement Etiquette – Avoid Social-Media Mishaps
Sometimes the safest way to avoid a misstep is to remain silent.
By Jen Gray
Building a Business
12 Organizations Entrepreneurs Need to Join
Entrepreneurship is notoriously go-it-alone but it needn't be.
By John Rampton
Building a Business
A Startup’s Guide to Professional Networking
The bigger your network, the more access you'll have to funding, customers, partners, and perhaps most importantly -- advice.
Building a Business
7 Uses of Internal Company Videos That Can Boost Productivity and Collaboration
More and more people say they feel that video will play an important role in different business functions in the immediate future.
By Ron Yekutiel
Building a Business
How Data Can Help You to Personalize Marketing Events and Boost ROI
Event marketing is costly but offers a unique opportunity to connect directly with the people who are your market.
Online Presence
Now’s Your Chance to Ask Mark Zuckerberg Anything
The Facebook founder will be culling questions from users and answering via video this Thursday at 5 p.m. ET.
By Geoff Weiss
Marketing
How to Leverage Live Marketing With Social Media Before, During and After Events
Some large brands are pioneering marketing strategies blending social media with traditional events. The synergy is powerful while the cost is remarkably manageable.
Building a Business
Igniting Your Audience and Your Brand
Our latest conference in the New York area highlights the challenges of modern branding.
Building a Business
Want to Get the Most Out of Conferences? Follow These 7 Tips.
Conferences are immensely valuable but to get the most out of your time, you have to be ready to soak it all in.
Building a Business
A New Model for Results-Driven Networking
Building powerful business connections doesn't have to feel like a necessary evil. Take steps to achieve your goals while helping others without wasting your time.
Marketing
Online Marketing Gets All the Buzz But Check Out the ROI for Live Events
Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.
Online Presence
5 Tips for Getting Your Event Audience Buzzing on Social Media
The people most likely to send your event go viral are right there in front of you to be encouraged.
By Amir Zonozi
Entrepreneurs
How to See (Clearly) What You Want to Accomplish
Try these visualization techniques to arrive closer to your goals.
By Jason Womack