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Marketing

How Clever Retargeting Persuades Customers Who Looked But Didn't Buy

People rarely purchase the first time they visit a site. Getting them to take a second look is the secret to ecommerce success.
Email Marketing

Why You Don't Need an Email List to Start a Business

An email list is important, but it's not necessary to start.
Facebook

5 Benefits of Creating a Facebook Group for Your Business

How to make an impact on Facebook without an advertising budget.
Facebook Advertising

What to Do If Your Facebook Ad Account Is Disabled

If it happens to you, all is not lost -- just follow these steps.
Facebook Advertising

How to Get Real Results (and Sales!) From Facebook Ads

On our latest episode of 'Tough Love Tuesday,' advertising rockstar Amanda Bond will talk live about tricks for closing your next big sale using Facebook Ads.
Facebook Advertising

4 Lesser-Known Ways to Improve the Conversion Power of Your Facebook Ads

There's a good chance you've never considered using these tricks to improve your Facebook ads.
Facebook Advertising

How to Launch a New Product or Service Using Facebook Ads

It's easier than ever to reach highly targeted buyers at a low cost.
Influencer Marketing

Here's How to Crush It With YouTube Influencers

The best alternative to Facebook and Google ads are collaborations with YouTube influencers.
Facebook

Facebook Underreported iPhone Traffic for Some Publishers

The social giant said on Friday that a recent update to one of its metrics had led to the issue and affected publishers using one of its legacy platforms.
Facebook Marketing

Facebook's New Features for Your Ecommerce Business

You're likely already using Facebook to market your business, so its new features should help you sell more on the world's most popular social networking site.
Facebook Advertising

The Sad Truth is That Facebook Ads Are Not Magical

Facebook advertising is an enormous revenue generator -- for Facebook. Advertisers have mixed results.
Facebook Advertising

Free Webinar: 7 Deadly Mistakes Beginners Make with Facebook Ads

Advertising on Facebook has the potential to revolutionize your sales program but there are a lot of ways to get it wrong.
Facebook

7 Obscure Facts You Should Know About Facebook Advertising

Contrary to myth, Facebook's user base is still growing, mostly everywhere but North America.
Facebook

Facebook Announces Another Small Business Meetup Roadshow

The social media mammoth is joining forces with MailChimp, Shopify, Visa and Zenefits in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.