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Growing a Business

Starting a Business

The Small-Business Market Could Be Your Golden Ticket to Success

While the consumer and enterprise markets, get all the attention, look to create solutions for the biggest segment of employers in the U.S.
Marketing

Want to Generate Buzz? Create Your Own Holiday.

Coming up with your own holiday can be a magnet for publicity, social attention and more sales. Here's how to do it.
Ecommerce

Yahoo Wants You to Set Up an Ecommerce Shop on Its Revamped Small Biz Platform

With its eye on snagging more of the DIY ecommerce market, Yahoo has introduced a new suite of tools for small businesses.
International Business

Want to Go Global? Learn These 4 Terms First.

Expanding internationally is not as simple as running your copy through a translator.
Customers

Know Your Customers by Living a Day in Their Lives

Business products are generally purchased because they solve problems, so a deep understanding of the buyer is required.
Customer Service

Your Secret Resource to Get a Better Product: Customer Service

Move beyond the minimum viable product with the help of your staff to develop the most valuable product.
Ask Entrepreneur

Why You Should Hire People Toughened by Failure, Not Those Coddled by Success

Amazon and Google discovered what the most innovative employees have in common is not how well they did at a prestige college.
Growing a Business

Escalate Revenue and Growth With These 5 Strategies

Of course you want your company to get bigger, so create a plan and commit.
Family Businesses

5 Keys to Successful Sibling Partnerships

Family may come first, but follow these five tried-and-tested tips to ensure your relationship can survive and thrive as a business partnership.
Customer Service

Treat Your Customers Like You Love Them (Why Wouldn't You?)

Things go wrong. It happens. When they do, though, use it as an opportunity to earn trust.
Entrepreneurship

5 Essential Reads for Startup Entrepreneurs

To get ahead of the game, here are five books all entrepreneurs should be reading. Bonus: one is free.
Growth Strategies

Staying on Track While Diversifying a Business

Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.
The Grind

Growing Pains: How Expansion Causes Startups to Lose Customers

The founder of skincare line S.W. Basics discusses how she has to sacrifice clients in order to gain others and how to deal with it.
Pivots

2 Risky Pivots You Probably Haven't Heard About

Steve Jobs wasn't right about everything. Sometimes, you really need to listen to what people want.
Ask Entrepreneur

5 Things Great Leaders Do Every Day

These tips can help you lead effectively -- no matter what your management style.