An App That Engages Customers Is Not Automatically an App That Makes Money
Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
What Google's New Mobile-Friendly Changes Mean for You
If you've been holding out on implementing a mobile strategy, it's time to make this a top priority.
Career Change: How I Ended Up Opening a Personal-Training Franchise
A chance meeting at a buffet table in Mexico led to a career change for Sam Langer.
12 Simple Strategies for Building Your Mobile-Marketing List
The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.
The 4 Gutsy Trade Secrets to Increase App Downloads
In the crowded mobile-app market, getting noticed is becoming harder by the day. Here are four growth hacks to Increase to help increase downloads for your mobile app.
What King Digital's 'Crushed' IPO Means for Private Mobile-Game Makers
The maker of the wildly popular Candy Crush game has had a disastrous public debut. What might that mean for private companies in the gaming space?