Netflix is set to launch a new app when the console launches with 600 hours of 4K content, including its hit crime series Narcos, and Google's YouTube unit is also planning an app for PS 4 Pro.
Amazon is the latest company to announce plans to increase staff in preparation for the holiday rush, announcing plans to hire 70,000 seasonal workers with hopes of converting many of them into year-round employees.
Ever wonder just how far some companies will go to get noticed? See how 10 companies succeeded--and five failed miserably--when it came to making some noise.