Publicity

Publicity

Here's How to Write PR Copy That Will Get Your Business Noticed

Here are tips to help you write compelling copy more quickly -- whether for emails, tweets or press releases.
Media Coverage

5 Things Not to Do When Pitching Journalists

From spelling and grammar errors to pitches that are bland and uninteresting, there are several things that can go awry in a pitch.
Public Relations

5 Excuses Entrepreneurs Make to Not Do PR

'I don't have a story yet' is no excuse because everyone has a story.
Marketing Strategies

How to Leverage Industry Awards in Your Marketing Strategy

Here are some tips for finding and applying to industry awards to help boost your overall marketing and PR strategy.
Public Relations

5 Inexpensive Ways to Do PR for Your Company

Here are a few ways to get your name out there without spending a lot of money.
Publicity Stunts

Was the Steve Harvey Miss Universe Mistake a PR Stunt?

Did you know the Miss Universe pageant existed anymore? You do now.
The Grind

The Challenges of Doing the Publicity Circuit for Your Business

Between the talks, workshops, interviews and events, speaking constantly about your business can be a bit of a grind.
Interviewing

How to Nail a Media Interview

From researching to practicing, here are six interview tips.
Pitching

7 Things Reporters Wish PR Pros Would Do

With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.
Marketing

Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk

Stylists at BLO/OUT Blow Dry Bar are trimming more than just hair. They're cutting out the chit chat, too. Here's why.
Public Relations

5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign

You don't need to write the five-figure check to sign up for professional PR services.
Marketing

5 Ways GIFs Can Increase Your PR and Marketing Efforts

When used wisely, GIFs are a great way to connect with your audience, increase views and make your brand more relatable to consumers.
Media Coverage

The 3 Questions to Ask Yourself Before You Pitch the Press

Reporters are desperate for great stories. Is yours one of them?
Public Relations

Why PR Firms Shouldn't Be Worried About Native Ads

Native advertising won't mean the end of public relations, but it will mean that public relations will start to look very different.
Media Coverage

5 Tips on Pitching to the Media

To garner media coverage, you need to know the secrets on how to get ahead of the game and into the limelight.