QR codes

Business News

QR Code Scams Are on the Rise, FTC Warns — Here’s How to Avoid Falling for the Grift

From fake stickers to spoofed sites, here are all the ways criminals use QR codes to steal your information (and money).

By Erin Davis

Tech

Are QR Codes Here to Stay? Here’s Why They’re Critical to Brand Experiences.

By Gabe Miller

Marketing

How to Leverage QR Technology to Maximize Marketing Impact

By Josh Bowden

Marketing

Create QR Codes to Better Engage with Your Customers

By Entrepreneur Store

Marketing

5 Marketing Trends E-Commerce Business Owners Shouldn’t Miss

Take your e-commerce business to the next level by ramping up your marketing efforts. It's not enough to have a great product and positive reviews. To expand your customer base and get in front of the right consumers, you need to be proactive and promote your business across many channels. Meet your customers and prospective customers where they are: online.

By Thomas Smale

Building a Business

Want to Access a Fancy Airport Lounge? Just Fake a QR Code.

At least, that's what one computer security expert did in order to access classier airport lounges in Europe.

By David Murphy

Business News

Target May Create Its Own Mobile Payment System

Company looking into taking on Walmart, Apple, Samsung and Android in the mobile payments space, according to reports.

By Billy Steele

Building a Business

5 Marketing Trends That Didn’t Go Well in 2014

Ditch these flops as we head into the new year.

By Ran Avrahamy

Building a Business

Lesson Learned: TV Anchor Shows Off Bitcoin, Is Instantly Robbed

A Bitcoin that was shown during a segment on Bloomberg TV was immediately stolen by an observant Reddit user, providing the host and his audience with a valuable lesson about security and digital currency.

By Sam Ro

Tech

Bedtime Gets High-Tech With Digital PJs

Inspired by QR-code technology, Juan Murdoch created cotton pajamas printed with a series of dots; when scanned with a smartphone, each dot launches one of 47 narrated bedtime stories,

By Jodi Helmer

Building a Business

8 Ways to Make Your Business Cards Stand Out

We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.

By Ann Handley

Building a Business

5 Mobile Marketing Questions Every Business Owner Needs Answered

No-nonsense advice on how you can be more mobile friendly without all the guesswork.

By Jason Falls

Thought Leaders

Reinventing the Fast-Casual Dining Scene with Technology

How popular sandwich chain At the Melt is using smartphones, QR codes and kiosks to build a brand.

By Matt Villano

Thought Leaders

College Startup: Big Scan on Campus

The ability to pull all-nighters moved three BYU students to the front of the competitive QR-code category.

By Joel Holland

Building a Business

Three Ways to Use QR Codes for Business

These small companies turned the now-ubiquitous QR code into a new sales machine.

By Gwen Moran

Building a Business

Smartphones Become the Go-To Tool for Shoppers

As smartphone usage increases, bricks-and-mortar retailers could see their revenue drop. Here's how to stay ahead of the curve.

By Mikal E. Belicove

Marketing

How to Crack the QR Code for Mobile Marketing

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.

By Ann Handley

Building a Business

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.

By John Arnold

Marketing

How One Small Company Is Using QR Codes

Why startups like Sacre Bleu believe quick response codes to extend its branding and deliver information at the point of sale. Are QR codes the next big thing in mobile marketing?

By Jason Ankeny

Building a Business

A Contrarian’s View on QR Code Marketing

There's been a lot of hype about the growing popularity of marketing with quick-response codes. Here's why you might want to think twice before hopping on the bandwagon.

Marketing

Five Ways You Can Get Started With QR Code Marketing

Quick response codes are getting a lot of positive buzz these days. Can they bring some to your business?

By Starr Hall

Online Presence

How ShareSquare Is Leading the QR-Code Marketing Pack

This Los Angeles-based company helps fans connect with bands and brands using quick-response codes. Plus, a look at other game-changers in the social-media space.

By Jennifer Wang

Building a Business

Roundup: QR Code Tools

The quick-response code is the hipster marketing must-have of the moment. Here's a look at what you'll need to get started.

By Jonathan Blum