4 Reasons Why Raising Your Price Is a Brilliant Marketing Move
Charging less than your competitors signals potential clients that you doubt the value of what you offer.
10 Telltale Signs That a 'Culture of Quality' Is Lacking at Your Company (Infographic)
Many business leaders lack a commitment to continuous improvement of results -- at their peril.
'Ship Fast and Iterate' Doesn't Mean Start With a Poor Product
Never compromise quality to meet a deadline and never miss a deadline. Nobody said business is easy.
McDonald's Hires Ex-'MythBusters' Host to Address Pink Slime, Other Food Rumors
The fast-food chain is tackling rumors about pink slime, McRibs and horse meat with the help of former 'MythBusters' co-host Grant Imahara, in a new ad campaign.
Hiring a Consultant? Shun the 24-Hour Turnaround and Other Hype.
Any outfit promising a super-speedy turnaround will probably deliver less than optimum results.
Customer-Service Lessons to Glean From Comcast's Snafu
Make your client-support process a win for all involved, not excluding those answering the phones.
Want Your Startup to Do a Better Job? Avoid These 3 Myths.
For small businesses, offering a standout product means understanding what the customer wants -- and delivering it.