Online Presence Researchers Find That Social Media Can Make You Happier or Miserable People who enjoy a sincere connection with others online are happier than those fixated on image and marketing. By Lesya Liu
Building a Business Science-Backed Brain Hacks to Crush Your Goals Dream it? Now do it. By Kate Rockwood
Entrepreneurs 4 Science-Backed Ways to Increase Productivity NASA research shows a 26-minute nap enhances performance by 34 percent and overall alertness by 54 percent. By Murray Newlands
Marketing The Art of Persuading Customers to Tell Your Story Is Becoming a Science Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider. By Dan Blacharski
Thought Leaders The 7 Things Science Says You Must do Daily to Build a Billion-Dollar Company Making the right moves every day doesn't guarantee you will make that first billion but skipping any of them makes it pretty much impossible. By Chirag Kulkarni
Thought Leaders 8 Science-Backed Techniques That Will Make You More Likeable These tips can help you whether you're trying to close a deal, make new friends or impress your date. By Stephen J. Bronner
Thought Leaders Closing a Deal at a Bar? This Research Can Help. Rule No. 1: Get to the bar early, so you control who sits where. By Jeffery Lindenmuth, Ross McCammon and Kate Rockwood
Building a Business The Science of Online Forms and the Brand Experience: An Essential Guide There's a lot you have to keep in mind when building an online form -- length, placement, verbiage, even color. Yes, I said color. Let's prevent people from seeing red because of your form. Or is red a good thing? Keep reading and find out. By Chris Byers
Marketing The Science Behind High-Converting Websites Calls-to-action, consumer-friendly color and followups on abandoned shopping carts are among the tools smart ecommerce companies employ. By Eric Samson
Entrepreneurs 5 Science-Backed Ways to Be Happier at Work Miserable at the office? Try these quick tips from a leading neuroscientist who specializes in studying happiness and what causes all the good feels. By Kim Lachance Shandrow
Tech Analyzing the Science Behind Customer Loyalty Four tools to put the power of Big Data to work when it comes to building a robust and loyal customer base. By Chris Poelma
Building a Business The Science Behind Customer Churn Customer-loyalty and retention is paramount in the online marketplace. Here's how to get the most out of Big Data and keep your customers coming back. By Luc Burgelman
Marketing 5 Ways to Maximize Word-of-Mouth Marketing The old-fashioned method can still be the most effective in today's tech-heavy world. By Brian Sutter
Entrepreneurs 9 Ways Backed by Research to Turn Around a Bad Day Sucking it up is noble but try a little chocolate, too. By John Rampton