From having an influencer create content to getting your website mobile-ready, there's lots to do if you want to improve your search engine optimization in the New Year.
Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.
The web giant's latest initiative provides online and in-person assistance to help small business owners throughout the U.S. list their companies on Google Search, Google Maps and Google+.