Search Engine Optimization | Page 9

The web giant's latest initiative provides online and in-person assistance to help small business owners throughout the U.S. list their companies on Google Search, Google Maps and Google+.

Links are still the key to your site's visibility. Find out how to attract links that attract viewers.

The search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined.

Let this LinkedIn expert show you the one thing you can do to dramatically improve your ranking on LinkedIn search.

If you want local customers to come across your business, this is what you need to do.

Follow this expert advice for designing web pages that attract eyeballs without turning off the search engines.

To make yourself stand out among the thousands of other people on LinkedIn, create a compelling profile using this advice.

SEO agencies and business owners share creative strategies they used to build links for their website

The search giant says it created the new URL ending for entrepreneurs and companies that teach others how to do something.

Not only will your visitors be frustrated and likely click away, Google considers some tactics disreputable or spammy and will penalize you.

SEO is a time-intensive strategy, and it does demand significant attention, but it has reached a point where it's no longer difficult.

Here's a quick guide to what you need to know when seeking help with your search engine optimization efforts.

Strategies are always evolving, so get a head start on next year by diving into these shifts.

Starting this week, the video-sharing platform is allowing its creators to select a URL that better reflects their brand and content.

Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.

While a San Francisco ruling protects Google search results under the U.S. Constitution, European regulators aren't quite so hands off.

Being cheap when it comes to optimizing your website for the web will most likely bite you in the behind.

Regardless of what industry you're in, you'll always have at least one competitor who has been around longer and has tried harder to build a web presence.

What can online-marketing professionals learn about future best practices by studying the search giant's present pattern of changes?

There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.

A few years ago, your average search expert could be found creating hundreds of backlinks or stuffing a page with keywords. Today, the role calls for so much more.