Selling Online

Technology

Want to Sell More Online? How 'Split Testing' Your Site Can Help

Here are four simple tests that compare different elements of your site to help it generate more leads and sales.
Eric Siu
Pinterest Pins Will Promote Product Pricing, Availability and Retail Location
Marketing

Pinterest Pins Will Promote Product Pricing, Availability and Retail Location

The 'Pin It' button will also be available over mobile apps, the popular social network says.
Jason Fell
When Marketing to Men, Keep These 10 Stats in Mind (Infographic)
Marketing

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

A look at the different patterns in the purchasing behavior of men.
Brian Honigman
New Google Tool Helps Businesses Deliver Better Online Ads
Technology

New Google Tool Helps Businesses Deliver Better Online Ads

The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
Jason Fell
Facebook Expands Advertising Options With New 'Partner Categories'
Marketing

Facebook Expands Advertising Options With New 'Partner Categories'

Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
Jason Fell
3 Ways to Create More Engaging Website Landing Pages
Technology

3 Ways to Create More Engaging Website Landing Pages

How your pages can encourage customers to interact with your content and make purchases.
AJ Kumar
Twitter's New 'Cards' Include Features for Business
Marketing

Twitter's New 'Cards' Include Features for Business

Users can display photos, app information and products for sale.
New Google Calculator Tracks Value of Mobile Marketing Efforts
Technology

New Google Calculator Tracks Value of Mobile Marketing Efforts

Tool aims to help business owners estimate revenue driven over smartphones and tablets.
Jason Fell
Using Twitter's Promoted Services
Marketing

Using Twitter's Promoted Services

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
Ted Prodromou
3 Startups Rethinking the Business of Gifting
Technology

3 Startups Rethinking the Business of Gifting

As Amazon partners with Facebook to make gift-giving easier, a look at three services that are innovating this time-old tradition.
Brian Patrick Eha
Are You Ready for the Digital Holiday Shopping Rush? (Infographic)
Technology

Are You Ready for the Digital Holiday Shopping Rush? (Infographic)

Most small businesses aren't equipped to handle the demand online or over mobile, a new report says.
Hiten Samtani
How to Diagnose and Repair 'Conversion Rate' Problems on Your Website
Technology

How to Diagnose and Repair 'Conversion Rate' Problems on Your Website

Consider these strategies if you aren't converting website viewers into paying customers.
AJ Kumar