Building a Business
The Quick Guide to Using Snapchat for Business in 2016
This fun photo and video app that millions use daily can drive those users straight to your business.
By Sujan Patel
Snapchat | Page 6
Building a Business
4 Ways to Maximize the Visual Web’s Potential
More than two billion images are posted online every day, creating new opportunities for companies looking to significantly expand their reach.
By Ophir Tanz
Building a Business
As Ad Business Struggles, Investors Question Snapchat’s $16 Billion Valuation
The free mobile app is having trouble courting advertisers, and investors are nervous.
By Reuters
Online Presence
Soon, You Could Receive a Facebook Message That Disappears Before You Read It
Facebook is testing a strange, new ephemeral feature in France.
By Laura Entis
Online Presence
Snapchat Sees 6 Billion Video Views Every Day. But What Does This Figure Actually Mean?
Snapchat is closing in on Facebook, which reports 8 billion views every day. But such towering metrics can be misleading in terms of actual reach and monetization.
By Geoff Weiss
Tech
15 Surprising Tech Mergers That Could Have Happened But Didn’t (Infographic)
MySpace could have snagged Facebook. Facebook could have scored Snapchat. Alas, there are many offers that can be refused. Not every match is made in heaven.
Thought Leaders
Fashion Victim: Snapchat Founder Evan Spiegel Mugs in Bizarre Photoshoot for Italian Vogue
Here's what not to do when you're a 25-year-old billionaire.
By Geoff Weiss
Online Presence
You Can Now Draw On Your Facebook Photos. Here’s How.
A little Doodle will do ya good.
Business News
Snapchat Is on Track to Generate $100 Million in Revenue
This projection is based on the company increasing advertising efforts and some brands reportedly willing to paying $10 million for 'sponsored lenses..'
By Maya Kosoff
Entrepreneurs
Stephen Colbert Lets the Crazy Questions Fly With Snapchat CEO Evan Spiegel (WATCH)
Spiegel, the world's youngest billionaire, discussed his ballsy move of turning down Facebook's offer and elections on The Late Show.
By Kate Taylor
Online Presence
Snapchat, Like Facebook, Now Boasts 4 Billion Video Views Every Day
The platform has doubled daily views in just three months. But what does this metric actually mean?
By Geoff Weiss
Online Presence
Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers
Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
By Geoff Weiss
Online Presence
At VidCon, the World’s Biggest YouTube Convention, Rival Video Platforms Rush the Stage
Facebook, Snapchat and Vessel seemed to be the three names on everyone's lips.
By Geoff Weiss
Online Presence
Finding the Perfect Match in the Social Media Platform Universe
Each social media platform has its own "flavor." Which is right for you?
By Eric Dahan
Thought Leaders
5 Facts About Evan Spiegel, Snapchat’s Often Controversial Co-Founder
Insights into the life and style of the ephemeral messaging app's controversial co-founder and CEO.
By Laura Entis
Business News
Snapchat CEO Says Company Plans to IPO
When that might happen isn't so clear.
By Reuters
Thought Leaders
The 3 Smartest Things Snapchat CEO Evan Spiegel Told Grads
The founder and CEO of mobile app Snapchat spoke at the University of Southern California Marshall undergraduate commencement ceremony. Here's a synopsis of his best thoughts.
Building a Business
10 Tech Startups Valued Higher Than AOL’s $4.4 Billion
A roundup of hot tech firms already valued at more than what AOL, a veritable Internet antique, is selling for.
Online Presence
3 Other Social Media Platforms You Should Consider
If you want to reach new audiences, especially those valued millennials, look into these options.
Business News
Kids Still Think Facebook Is Cool, Report Says
Despite fears of a teen exodus to rival services such as Snapchat, the social networking giant remains popular with school kids.
Business News
Snapchat Complies With Government Data Requests at a Higher Rate Than Yahoo, Twitter, Facebook and Google
This, according to the company's first ever transparency report.
Business News
Snapchat for Small Business: Consider 3 Key Factors
Consumers -- especially young ones with disposable incomes -- are making the move from Instagram. Here's what you should know about this rapidly expanding visual platform.
By Andre Kay
Building a Business
Report: Snapchat Raising $200 Million From Alibaba at $15 Billion Valuation
The Chinese ecommerce giant is reportedly eyeing expansion into overseas markets as well as social networking.
By Geoff Weiss
Building a Business
Snapchat Management Holds Talks With Saudi’s Prince Alwaleed
The mobile messaging app is looking abroad for additional funding.
By Reuters
Business News
Why Snapchat Is Worth $19 Billion (Or More)
And it's got nothing to do with messages that self-destruct.
By Andrew Nusca
Building a Business
Snapchat Seeks New Funding at Up to $19 Billion Valuation
The popular messaging app is looking to raise as much as $500 million.
By Reuters
Business News
Snapchat’s Evan Spiegel Has Eyes for Taylor Swift’s Record Label
That's what people say, mmm-mmm.