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Building a Business

Scammer Gains Access to Snapchat Payroll Data After Posing as CEO

The malicious email claimed to come from CEO Evan Spiegel, and someone in Snapchat's payroll department fell for it.

By James Cook

Building a Business

Snapchat Cuts Deal with Nielsen to Boost Status as Ad Platform

By Mathew Ingram

Building a Business

The Quick Guide to Using Snapchat for Business in 2016

By Sujan Patel

Business News

White House Joins Snapchat Ahead of State of the Union

By Michal Addady

Business Accounting

Will Silicon Valley’s Unicorn Herd Grow or Shrink in 2016?

Startups with high valuations are not as rare as they once were. Will the trend continue?

By Jason Ankeny

Building a Business

Snapchat Has a Plan to Supercharge Its Lackluster Ad Business

The messaging startup will make it easier to buy and target ads.

By Kif Leswing

Building a Business

4 Ways to Maximize the Visual Web’s Potential

More than two billion images are posted online every day, creating new opportunities for companies looking to significantly expand their reach.

By Ophir Tanz

Building a Business

As Ad Business Struggles, Investors Question Snapchat’s $16 Billion Valuation

The free mobile app is having trouble courting advertisers, and investors are nervous.

By Reuters

Online Presence

Soon, You Could Receive a Facebook Message That Disappears Before You Read It

Facebook is testing a strange, new ephemeral feature in France.

By Laura Entis

Online Presence

Snapchat Sees 6 Billion Video Views Every Day. But What Does This Figure Actually Mean?

Snapchat is closing in on Facebook, which reports 8 billion views every day. But such towering metrics can be misleading in terms of actual reach and monetization.

By Geoff Weiss

Tech

15 Surprising Tech Mergers That Could Have Happened But Didn’t (Infographic)

MySpace could have snagged Facebook. Facebook could have scored Snapchat. Alas, there are many offers that can be refused. Not every match is made in heaven.

By Kim Lachance Shandrow

Thought Leaders

Fashion Victim: Snapchat Founder Evan Spiegel Mugs in Bizarre Photoshoot for Italian Vogue

Here's what not to do when you're a 25-year-old billionaire.

By Geoff Weiss

Online Presence

You Can Now Draw On Your Facebook Photos. Here’s How.

A little Doodle will do ya good.

By Kim Lachance Shandrow

Business News

Snapchat Is on Track to Generate $100 Million in Revenue

This projection is based on the company increasing advertising efforts and some brands reportedly willing to paying $10 million for 'sponsored lenses..'

By Maya Kosoff

Entrepreneurs

Stephen Colbert Lets the Crazy Questions Fly With Snapchat CEO Evan Spiegel (WATCH)

Spiegel, the world's youngest billionaire, discussed his ballsy move of turning down Facebook's offer and elections on The Late Show.

By Kate Taylor

Online Presence

Snapchat, Like Facebook, Now Boasts 4 Billion Video Views Every Day

The platform has doubled daily views in just three months. But what does this metric actually mean?

By Geoff Weiss

Online Presence

Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers

Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.

By Geoff Weiss

Online Presence

At VidCon, the World’s Biggest YouTube Convention, Rival Video Platforms Rush the Stage

Facebook, Snapchat and Vessel seemed to be the three names on everyone's lips.

By Geoff Weiss

Online Presence

Finding the Perfect Match in the Social Media Platform Universe

Each social media platform has its own "flavor." Which is right for you?

By Eric Dahan

Thought Leaders

5 Facts About Evan Spiegel, Snapchat’s Often Controversial Co-Founder

Insights into the life and style of the ephemeral messaging app's controversial co-founder and CEO.

By Laura Entis

Business News

Snapchat CEO Says Company Plans to IPO

When that might happen isn't so clear.

By Reuters

Thought Leaders

The 3 Smartest Things Snapchat CEO Evan Spiegel Told Grads

The founder and CEO of mobile app Snapchat spoke at the University of Southern California Marshall undergraduate commencement ceremony. Here's a synopsis of his best thoughts.

By Catherine Clifford

Building a Business

10 Tech Startups Valued Higher Than AOL’s $4.4 Billion

A roundup of hot tech firms already valued at more than what AOL, a veritable Internet antique, is selling for.

By Kim Lachance Shandrow

Online Presence

3 Other Social Media Platforms You Should Consider

If you want to reach new audiences, especially those valued millennials, look into these options.

By Deborah Mitchell

Business News

Kids Still Think Facebook Is Cool, Report Says

Despite fears of a teen exodus to rival services such as Snapchat, the social networking giant remains popular with school kids.

By Verne Kopytoff

Business News

Snapchat Complies With Government Data Requests at a Higher Rate Than Yahoo, Twitter, Facebook and Google

This, according to the company's first ever transparency report.

By Erin Griffith

Business News

Snapchat for Small Business: Consider 3 Key Factors

Consumers -- especially young ones with disposable incomes -- are making the move from Instagram. Here's what you should know about this rapidly expanding visual platform.

By Andre Kay