Soda

News and Articles About Soda

Yum? Kellogg Will Soon Release Soda-Flavored Pop-Tarts.
Food

Yum? Kellogg Will Soon Release Soda-Flavored Pop-Tarts.

In a time when food companies are going natural, the cereal company seems to be betting on decadence.
John Kell
We Gave a Drink Designed to Help You Relax to Our Stressed-Out Staff. Here's What We Thought.
Performance Ignited

We Gave a Drink Designed to Help You Relax to Our Stressed-Out Staff. Here's What We Thought.

Just Chill is a sparking beverage that has the same active ingredient as one found in green tea.
Stephen J. Bronner
Despite Changes to Federal Dietary Guidelines, the Rules of Healthy Eating Have Never Changed
Personal Health

Despite Changes to Federal Dietary Guidelines, the Rules of Healthy Eating Have Never Changed

Vilifying a nutrient -- from fat, cholesterol to sugar -- doesn't necessarily lead to a more balanced, healthful diet. Instead, it often has the opposite effect, experts say.
Laura Entis
Hate Drinking Water? These Scented Cups Could Do the Trick.
Health

Hate Drinking Water? These Scented Cups Could Do the Trick.

The fruity invention enlists your nose to fool your tongue, and its makers say it's totally safe.
Kim Lachance Shandrow
Americans Are Drinking Less Coffee Than Ever. Here's Why.
Coffee

Americans Are Drinking Less Coffee Than Ever. Here's Why.

Hint: Why make a whole pot when you can brew a single cup?
Kim Lachance Shandrow
Israeli Startup SodaStream Looks to Flavored Waters as Consumers Shun Sugary Drinks
Sodastream

Israeli Startup SodaStream Looks to Flavored Waters as Consumers Shun Sugary Drinks

'U.S. consumers don't want better Coke, they want more interesting water.'
Coca-Cola Just Got Rid of Voicemail
Coca-Cola

Coca-Cola Just Got Rid of Voicemail

Please don't leave a message after the beep. No one's listening.
Kim Lachance Shandrow
Blast From the Past: Nostalgia Becomes a Marketing Strategy
Marketing Bootcamp

Blast From the Past: Nostalgia Becomes a Marketing Strategy

'90s flashbacks target an influential buying group.
Katherine Duncan
Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products
Marketing Bootcamp

Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products

Apple's former chief executive explains how the company mastered the art of selling customers an experience.
Laura Entis
This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
Marketing Bootcamp

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
Geoff Weiss
With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks
Soda

With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks

At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
Kate Taylor
New York's Top Court Refuses to Reinstate Ban on Large Sodas
Regulations

New York's Top Court Refuses to Reinstate Ban on Large Sodas

New York City's ban on large sugary drinks, which was blocked by lower courts, has been declared illegal by the state's Supreme Court.
What Coke Is Brewing by Increasing Its Stake in Keurig
Coca-Cola

What Coke Is Brewing by Increasing Its Stake in Keurig

Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.
Kate Taylor