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Coffee

Americans Are Drinking Less Coffee Than Ever. Here's Why.

Hint: Why make a whole pot when you can brew a single cup?
Sodastream

Israeli Startup SodaStream Looks to Flavored Waters as Consumers Shun Sugary Drinks

'U.S. consumers don't want better Coke, they want more interesting water.'
Coca-Cola

Coca-Cola Just Got Rid of Voicemail

Please don't leave a message after the beep. No one's listening.
Marketing

Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products

Apple's former chief executive explains how the company mastered the art of selling customers an experience.
Personalization

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
Soda

With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks

At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
Regulations

New York's Top Court Refuses to Reinstate Ban on Large Sodas

New York City's ban on large sugary drinks, which was blocked by lower courts, has been declared illegal by the state's Supreme Court.
Coca-Cola

What Coke Is Brewing by Increasing Its Stake in Keurig

Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.