Startup Basics | Page 4

Studies show that many startups are not handling the financial side of business correctly. This is a big mistake that can hinder growth.

If you have found a startup, you understand that marketing is challenging. Learn from these common PR mistakes and how to avoid them in 2023.

Money might not flow like it used to, but these tips can help you succeed as a startup in a low-valuation world.

Funding your small business can be nerve-racking. Use these five steps to fund your startup without feeling overwhelmed.

A fresh perspective can provide the crucial spark you need to power past obstacles and realize your entrepreneurial vision.

If you want your startup to last, create a people-first culture. Here's how to do it.

A majority of startups don't make it long enough to sustain themselves on real profits. If you want to make sure your startup isn't one of them, take a look at these five practices I've observed from successful, thriving ventures.

Without the time or resources to burn on trial-and-error, these will help get your content program profitable in months, not years.

Those with a clear understanding of what it takes to turn an idea into reality are the ones that walk away with the title.

If you're targeting a market with a lot of buzz, you're aiming wrong.

People are tired of being pushed into something they don't want.

Common pitfalls and misconceptions entrepreneurs need to avoid when starting their business.

Clients and colleagues regularly ask me about this topic.

You'll need these skills to keep your business profitable and thriving for years to come.

Too often regarded as buzzword rather than bedrock, savvy and intentional branding is foundational to effective goal and market setting, PR efforts and ongoing success.

How to get your startup from ideation to execution.

Three tips for developing the right relationships and justifying your time on partners' calendars.

The geographical area of your business can ultimately affect how much you make.

Need help starting your business? Find the know-how you need.

Entrepreneurs often create businesses but are unable to establish themselves as leaders due to industry giants dominating the market share. This article highlights the factors than an entrepreneur should consider in order to break that dominance and establish themselves as an industry leader.

It's an easier opportunity to do well in both the best and worst of times.