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Online Presence

Expand Your YouTube Following Through Twitter and Facebook

Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.

By Jason R. Rich

Online Presence

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

By Ann Handley

Marketing

Like McDonald’s Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter

By Brian Patrick Eha

Online Presence

Twitter Creates Custom Timelines

By Jason Fell

Online Presence

Questions You Need to Consider Before Retweeting Anything on Twitter

How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.

By Kim Lachance Shandrow

Building a Business

What Twitter’s New Scheduled Tweets Mean for Marketing Your Business

Here are four effective tips for using the social network's new feature to your startup's advantage.

By Zach Bulygo

Building a Business

3 Big Milestones in the Development of Twitter ‘Language’

The first @reply, hashtag and retweet happened less than a decade ago, but in the world of social media, they're historic.

By Kevin Allen

Online Presence

Twitter Rolls Out New Features for Brands

Businesses can now schedule promoted tweets and receive direct messages from followers they haven't necessarily followed back.

By Jason Fell

Online Presence

Twitter Will Become Remote Control for Comcast Pay-TV Users

A new Twitter feature, set to launch in November, may be a game changer for internet TV and online advertising.

By Brian Patrick Eha

Building a Business

A Must-Read Guide to Twitter Slang, Lingo, Abbreviations and Acronyms

If you've been feeling lost while navigating the sometimes strange world of Twitter, this information should help.

By Caroline Moss

Online Presence

Want to Spread Your Message? An Angry Tweet May Be the Answer

Computer scientists have found that angry messages spread faster on social media than messages of sadness, disgust, even joy.

By Laura Entis

Online Presence

New Rule of Social Media: 3 Tweets Gets the Message Out

When it comes to tweeting -- or heck, even emailing or calling -- attempt at least three times, says Ilise Benun of Marketing Mentor.

By Ilise Benun

Online Presence

Twitter Just Made Connecting With Influencers a Little More Difficult

For verified users, a new feature filters spam mentions and can show only mentions from others who are also verified.

By Jason Fell

Building a Business

Easy Tips for Writing Better Tweets (Infographic)

Your tweets may already grab attention, but as they say, there's always room for improvement. Test out a few of these tips.

By Kristin Piombino

Online Presence

What You Can Learn from the Golf Channel’s MLK Speech Twitter Slip-up

Are there Twitter mulligans? The Golf Channel wants to know after it tried and failed with a Tweet commemorating the March on Washington.

By Linda Lacina

Online Presence

3 Ways Entrepreneur Editor Amy Cosper Rocks on Twitter

Our fearless editorial leader has been named among the smartest women on the popular social-media site.

By Jason Fell

Online Presence

Schedule Your Tweets and Other Lessons for a Houston Bookshop

This store's small social-media team will need to divide, conquer and strategize to turn social-media followers into customers.

By Linda Lacina

Online Presence

Twitter Use Among Americans Is Growing — Fast

Users of the popular social network have more than doubled since 2010, a new report says.

By Jason Fell

Online Presence

Twitter Updates Web and Mobile Search, Messaging Features

Updates aim to make Twitter easier to use across devices.

By Jason Fell

Building a Business

How You Can Get More Retweets on Twitter (Infographic)

You've built a following, but are your fans relaying your message? Here are some tips that can help.

By Kevin Allen

Online Presence

Twitter’s Jack Dorsey on How Entrepreneurs Should Use Twitter

As part of National Small Business Week, Dorsey will join SBA Chief Karen Mills for a discussion of best practices.

By Catherine Clifford

Online Presence

5 Ways to Use Twitter Beyond the Basics

There's so much more to Twitter than tweeting out your latest new promotions or sales. Here are five key ways to energize your Twitter strategy on a budget.

By Jane Porter

Building a Business

The 10 Essentials of Twitter Etiquette

Consider this list of dos and don'ts when marketing your business on the popular microblog.

By Kevin Allen

Online Presence

Twitter Makes Analytics Open to All Users, for Free

Twitter gives marketers a gift by opening its analytics, Facebook finally adds hashtags, Yelp recommends nearby places and more social-media news.

By Brian Patrick Eha

Online Presence

Chase Small-Business Customers to Get $1 Million in Twitter Ads

The banking and social media giants teamed up in an effort to reach out to small-business owners.

By Catherine Clifford

Online Presence

Facebook to Simplify and Consolidate Its Ad Options

Facebook's new plans for advertising, Twitter's Vine app for Android, the value of geo-targeted tweets and more social-media news.

By Brian Patrick Eha

Online Presence

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.

By Jim Joseph