Building a Business
Put the Right Foot Forward When You Step Online
Do a little research before you hire someone to design a website for your new business. Be selective with social media.
By Anca Bradley
Web Design | Page 6
Marketing
How to Get More Visitors to Click, Buy or Promote on Your Site
Your visitors follow a path after visiting your site. Make sure they get to where you want them to go.
Business News
How to Keep Customers Focused on Your Website
Research shows that the Internet has diminished readers' attention spans. Make it easier for your readers to grasp your point by adhering to these tips.
Business News
How to Make Your Website More Click-Worthy
You might have great content to share with your site visitors, but if you don't help them find it, then it might as well not be there.
By Joyce Grace
Building a Business
Your SEO Checklist: 4 Steps to Optimizing Your Website
If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.
By Jon Rognerud
Marketing
These Website Mistakes Are Costing You Money (Infographic)
This infographic from MyCase breaks down the biggest mistakes small-business owners make on their websites.
Building a Business
Web Design 101: How Typography Affects Conversions
When pondering ways to optimize your website's landing pages, don't forget this critical design element.
By Ankit Oberoi
Business News
How to Get Your eCommerce Site Optimized for the Holiday Season
Follow these tips and take the most advantage of gift-buying online shoppers.
By Zach Bulygo
Tech
How to Create a Fun and Functional Website User Experience
Refinery29 had become cluttered and difficult to navigate. Enter Wolff Olins, the global brand consultancy that redesigned the site to create a clean but playful user experience.
Tech
3 Website-Building Lessons From the HealthCare.gov Debacle
Some of the many mistakes made in debuting HealthCare.gov and how you can avoid them.
Tech
The Delicate Balance of Good Website Design
Green Hat Gin blends old aesthetics with new technology for a stirring online experience.
Tech
10 Questions to Ask When Using Google Analytics
How to use the free website metrics tool to better understand your customers and track e-commerce and ads.
Tech
9 Ways to Make the Payment Process Easy for Online Customers
Making it as easy as possible for your customers to pay is essential for increasing conversions and sales.
Tech
Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking
Understand more about how effective your website is with these useful tools.
By Joanna Lord
Tech
Easy Ways to Keep Visitors on Your Website Longer
Consider publishing multimedia, linking to other pages on your site and other strategies for making your site more 'sticky.'
By Eric Siu
Tech
Want to Sell More Online? How ‘Split Testing’ Your Site Can Help
Here are four simple tests that compare different elements of your site to help it generate more leads and sales.
By Eric Siu
Tech
How Website Optimization Helped a Small-Business Owner Bounce Back From Debt
Four ways a Wisconsin perfume retailer overcame debt and started over and to find new success online.
By Gwen Moran
Business News
How to Make Your Website More Mobile-Friendly
Does your website look as good on a mobile device as it does on a TV? If not, digital design expert Janine Warner tells what changes you need to make and why.
Tech
3 Ways to Create More Engaging Website Landing Pages
How your pages can encourage customers to interact with your content and make purchases.
By AJ Kumar
Tech
What to Consider When Creating Responsive Design-Friendly Content
You might want to present content differently for the different types of devices customers are using to access your site. Here are five things to keep in mind.
By Amy Gahran
Business News
15 of the Most Creative 404 Pages
These sites go beyond simple error messages with humor and some brand personality.
By Jay Yarow
Building a Business
5 Tips for Hiring a Great Web Developer
Follow these suggestions to pick the right tech talent the first time out.
Building a Business
Not Top Dog? 4 Ways to Project a Bigger Brand
Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
By Prerna Gupta
Tech
5 Steps to a Stress-Free Website Redesign
What to consider when giving your old business site a forward-looking facelift.
Tech
How to ‘Split Test’ Your Website to Engage Online Customers Better
Improve your site's performance by determining which design features resonate most with your audience.
By AJ Kumar
Tech
How to Build a Multi-Platform Website
Build a single website that works on a computer, a tablet and a smartphone.
Business News
5 Things That Belong on the Front Page of Your Website
Don't turn customers away by missing these critical homepage features.