Building a Business
5 Things You Can Learn From a Poorly Designed Website
Websites without clear labels, that require multiple clicks to get to the most important stuff, and otherwise frustrate can serve as an example of what not to do.
Web Design | Page 5
Building a Business
How I Increased My Conversion Rate 135 Percent — and You Can, Too
Want to increase conversions? You can. Here are some important tips.
By Brian Dean
Marketing
4 Design Strategies That Make a Compelling Call to Action
Information overload is a problem everywhere but a crisis on your ecommerce site. Make it easy for customers to see what you're encouraging.
Marketing
How to Pick the Right Website Management Platform for Your Small Business
The prevalence of smart phones as a shopping tool means brick-and-mortar businesses need a website that meets consumer expectations.
Building a Business
Here’s How to Talk to Graphic Designers
While it's easy to blame an unsatisfying final product on the designer, it's up to the client to communicate effectively, give their designer all the tools they need to succeed and ensure that the best product is delivered.
Marketing
Where to Find Free Photos and Never Again Pay for a Website Image
Blogging is not universally lucrative but sprucing up your posts with dazzling images can be done without harm to the bottom line.
Business Operations & Logistics
The 7 Critical Elements Your Ecommerce Site Needs to Be Considered Trustworthy
With ecommerce platforms making it easier than ever to launch a website, competition is fierce. To ensure your website stands up to the trust test, make sure it has these seven components
Marketing
10 Things You Should Test to Boost Your Website Conversion Rate
Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
Marketing
6 Elements Every Business Website Needs
If you want to be taken seriously by customers online, be sure to include these common features.
By Zach Cutler
Building a Business
Why I Violated My Promise to Never Have a Business Partner
Teaming up with another player can combine complementary skills and realize synergies at a startup.
By Josh Steimle
Building a Business
To Maximize Your Website, Use ‘Psychological Distance’ to Your Advantage
How your customers perceive your product should determine how you present it to them.
Building a Business
How to Create a Site Structure That Will Enhance SEO
The better your site structure, the better your chance of higher ranking in the search engines.
By Neil Patel
Marketing
Is Your Website Acting as Customer-Repellent? Avoid These 5 Don’ts.
The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
Marketing
5 Key Principles for a Company’s Website Redesign
Even if a business has the best product or service, if its site doesn't communicate its messages quickly, valuable customers will be lost to competitors.
By Jerry Jao
Building a Business
Sales on Mobile Are Booming, So It’s Time to Think Small Screen First
By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
By Seamas Egan
Marketing
3 Reasons Why Web Design Is the Domain of Your Entire Company
Your company web site is its public face on the Internet. Shape the design and message with the help of everyone in your organization who works with your audience.
Tech
Why You Shouldn’t Implement This New, Trendy Design on Your Website
Having your content aligned horizontally will backfire and cause visitors to view less of your content.
Building a Business
Drive Sales With a Website That’s Adapted for an Evolving Online Space
Develop a winning web strategy with these six suggestions that should pull in more customers.
By Zach Cutler
Building a Business
Choices Can Become Overwhelming, So Make It Easier for Customers
Use these strategies to increase click-through rates and purchases when presenting choices.
Tech
12 (Mostly Free) Web Tools for Entrepreneurs
Celebrate your independence with these services, which come at the best price.
By Jeff Boss
Building a Business
Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques
Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
By Eric Siu
Building a Business
Design An Engaging Layout For Your Daily Deals Site
Get creative and attract more traffic with these tips for designing your online coupon or daily deal website.
Business News
10 Tips to Craft a Sizzling Ecommerce ‘About Us’ Page
People want to buy from companies they trust. Here's how you can tell your honest story and show why you stand head and shoulders above the competition.
Business News
Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates
Simple tweaks to your pages can mean hundreds of thousands of dollars in increased revenue. Here's what you can do.
Building a Business
The 10 Most Deadly Mistakes in Website Design
If you can manage to avoid these 10 mistakes, you'll be well on your way to a site that attracts visitors and makes them want to stick around.
Tech
When Designing a Web Site, Do Our Brains a Favor and Keep It Familiar
When things don't meet our expectations, we have to create new mental models, which may hurt your bottom line.
Building a Business
3 Reasons Your Website Will Never Be Finished
If you're constantly tinkering with it, you may have an advantage over your competitors.
By Josh Steimle