Jason Womack: 'Atlas Shrugged' by Ayn Rand
Jim Joseph: 'Ogilvy on Advertising' by David Ogilvy
Mark J. Kohler: 'Richest Man in Babylon' by George Clason
Mark Sanborn: 'The Leadership Challenge' by James Kouzes and Barry Posner
Jay Turo: 'The Strategy Paradox' by Michael Raynor
Steve Blank: 'The Visible Hand' and 'Strategy and Structure' by Alfred Chandler
Punit Arora: 'Blue Ocean Strategy' by W. Chan Kim and Renee Mauborgne
Dave Lavinsky: 'Thinkertoys' by Michael Michalko
Stephen Key: 'The Magic of Thinking Big' by David Schwartz
Shari Alexander: 'The 4-Hour Workweek' by Tim Ferriss
Ross Kimbarovsky: 'Tribal Leadership' by Dave Logan, John King and Halee Fischer-Wright
David Koji: 'Switch: How to Change Things When Change Is Hard' by Chip Heath and Dan Heath
Tom Cochran: 'Victorian Internet' by Tom Standage
Chris Kocek: 'Zag: The Number One Strategy of High Performance Brands' by Mary Neumeier
Ryan Himmel: 'The Art of War' by Sun Tzu
Your favorite books
Every once in a while, you read a book that changes you -- inspiring your career, clarifying your goals, challenging your thinking. The right book can give you the courage to start your business, the reality check that you're not yet ready or the quiet affirmation that you're not alone in your fears or ambitions. It can set you on your path to success.
We asked our expert contributors to name the one book that most influenced and inspired their careers. Their responses ran the gamut from fiction to history to business to self-help books.
Here's a sampling of 15 of our experts on the books that most inspired them and why.
Ogilvy on Advertising, by David Ogilvy (Vintage, 1985)
"I read [this book] when I was in college, studying marketing. It helped me to cement that this was the field for me and that at the end of the day, it's all about creativity. Although at the time it refered to advertising, it's actually applicable to all parts of the marketing mix. Ogilvy gives rules, but then breaks them. I love it!" -- Jim Joseph
The Richest Man in Babylon, by George Clason (Megalodon Entertainment, 2012)
"This was one of the first business books I read and it taught me that ‘saving’ money is equally as important as ‘making’ money. I’m now requiring my teenage children to read the book and report back to me on how it impacted them." -- Mark Kohler
"These two books from Alfred Chandler should be on the must-read list for anyone interested in the history of the modern corporation.
The Visible Hand describes how the modern form of the corporation emerged in the U.S. in the mid 19th century -- railroads, steel and oil companies grew large enough that ownership no longer equaled hands-on management. Professional managers were hired to run companies and functional departments -- sales, manufacturing, finance, etc. -- emerged.
Strategy and Structure describes how a new form of corporate organization emerged in the 1920's -- divisionalization -- in response to multiple product lines and large geographic distances in the U.S. First practiced by Dupont, then adopted by General Motors, Sears and Standard Oil, companies with multiple operating divisions became the norm in the decades that followed."
-- Steve Blank
Blue Ocean Strategy, by W. Chan Kim and Renée Mauborgne (Harvard Business Review Press, 2003)
"This book develops the concept of and shows how to use 'blue ocean strategy.' It highlights, for example, how to make the competition irrelevant by creating a new market space or a blue ocean rather than focusing on out-performing the competition in the existing industry. The book has spun-off whole new industries and markets including that of strategy consultants." -- Punit Arora
The 4-Hour Workweek, by Tim Ferriss (Harmony, 2007)
"This book helped me in two very distinct ways. First, it opened my eyes to how business can be sourced and conducted globally for even the smallest of businesses -- the global economy isn't limited to the big corporations anymore. Second, it was life changing because it made me, as an entrepreneur, ask deeper questions about what I want out of life, not just the business."
-- Shari Alexander
Tribal Leadership, by Dave Logan, John King and Halee Fischer-Wright (HarperBusiness, 2011)
"Despite conventional wisdom, research reveals that naturally forming small groups of people within organizations, and not leaders, drive success, quality and innovation. This book provides a great framework for companies to build a culture of success, quality and innovation."
-- Ross Kimbarovsky
Victorian Internet, by Tom Standage (Phoenix Books, 1999)
"This is a fascinating history of the telegraph and how it was arguably more impactful on communications than the Internet. Standage articulates the parallels between the two paradigm shifts very well and illustrates how even large-scale technology innovations have similar socio-political repercussions through the centuries." -- Tom Cochran
Zag: The Number One Strategy of High-Performance Brands, by Marty Neumeier (New Riders, 2006)
"Most books end up saying the same thing 100 different ways. This book has no fluff and gets straight to the point on every page. The pictures do the talking. The prose fills in the gaps. If more business books were written like this, the world would be a better place." -- Chris Kocek
The Art of War, by Sun Tzu (Simon & Brown, 2013)
"I especially find this book to be helpful for businesses that are in the early stages of development as it teaches them to prepare for the many types of situations they may experience. As we all know, one of the biggest obstacles to overcome as an early-stage company is managing the element of the unknown. Strategy and preparation can, in many ways, guide a company and help mitigate future mistakes." -- Ryan Himmel
We asked readers to tweet and send us the names of the books that most influenced and inspired them. We got hundreds of replies. Here are some top choices:
- Thinking, Fast and Slow, by Daniel Kahneman (Farrar, Straus and Girouxby, 2013)
- The Seven-Day Weekend, by Ricardo Semler (Century, 2004)
- The Logic of Scientific Discovery, by Karl Popper (Routledge, 2002)
- The Happiness Project, by Gretchen Rubin (Harper Paperbacks, 2011)
- Crush It!, by Gary Vaynerchuk (Harper Studio, 2009)
- Steve Jobs, by Walter Isaacson (Simon & Schuster, 2013)