Advertising

Facebook

I'm Stuck in the Facebook Trap

Facebook is destroying us through a diet of noise and anger. But it doesn't need to be subject to regulation: it needs a conscience.
Advertising

Everything You Need to Know About the 5 Changes Roiling Digital Advertising

Invest in video, understand your audience and research the channels they use.
Facebook Advertising

5 Advertising Strategies for Entrepreneurs Coping With Facebook's Revised News Feed

Facebook has been the advertising comfort zone for many businesses. It might be time to get out.
Advertising

The Hidden First Step of Negotiation? Don't Lose Your Sense of Humor.

Advertising Week President Mari Kim Novak explains how to fight for what is important to you.
Google AdWords

Use This Google AdWords Hack to Lower Costs and Increase Leads

Single Keyword Ad Groups (or SKAGs) are a beautiful thing and can drastically help improve your AdWords performance.
Marketing

Step-by-Step, This How You Create a Facebook Ad That Sells

Your ad needs a great visual, call to action and value proposition.
Super Bowl

Super Bowl Ads 2018: What Worked and What Didn't

Ads that were funny, focused on the product in question and were even a bit meta rose above the noise this year.
Amazon

How Amazon Keeps Your TV From Accidentally Triggering Your Echo

Amazon's use of acoustic fingerprinting helps to tell your Echo that it should ignore whatever's being said in the background -- including 'Alexa.'
Growth Strategies

His Sites Have Reached Hundreds of Millions of People -- Now He Wants to Help You Reach a Bigger Audience

Jessica Abo sits down with Troy Osinoff of JUICE to find out what platforms you should use to boost your business and why digital ads matter.
Advertising

9 Strategies for Memorable Advertising When Your Audience Is Chronically Distracted

Attention spans have never been shorter, and consumers never have had so many options. You need a smart strategy to rise above the noise.
Marketing

Best Tips for Creating Google Display Ads and Landing Pages

With Google Display Ads, you can do live, real-world market research on advertising styles, then plan your online ad strategy based on concrete numerical results.
Advertising

Don't Get Left Behind by the New Online Advertising Standards

Creating ads that don't deliver is just as harmful as not creating ads at all.
Super Bowl Ads

Watch All of the Best Super Bowl Ad Teasers Here Before Sunday's Big Game

From Amazon's Alexa losing her voice to an imperative to support local businesses, here's a glimpse of the commercials that have circulated so far.
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