Advertising

Gender Bias

This Amazing Project Roasts Crazy Sexist Vintage Ads

Artist Eli Rezkallah has created a 'parallel universe' of images in which men do housework and serve women, not the other way around.
Advertising

How to Choose the Best of the 3 Facebook Ad Campaign Objectives

Before you can create Facebook ads, you need to understand and choose your objective. These smart tips can help you evaluate your goals and choose the type of campaign that will work best for you.
Google AdWords

How to Improve Your Google "Quality Score"

Did you know the better your Google ads perform, the cheaper they get? Find out how to improve your Quality Score and lower your ad costs.
Instagram Icon

This Ad Agency Head Spends Half His Time Taking Photos for Instagram. Here's Why He Doesn't Consider It a Side Hustle.

Jason M. Peterson has blurred the distinction between creating content for himself vs. for his clients.
Facebook Marketing

With Entrepreneurs Freaking Out After Facebook's Drastic Newsfeed Change, Here Are 4 Things You Can Do Right Now to Survive

With its recent changes, Facebook has caused pandemonium with entrepreneurs. But there are things you can do to survive -- and thrive.
Advertising

Ikea Is Asking Women to Pee on This Ad, and We've Got Questions

The magazine ad is aimed at pregnant women, in case you're wondering.
Facebook Advertising

The 3-Step Formula for Successful Facebook Video Ads

Follow these three steps for creating video ads that turn prospects into customers.
Marketing

What You Really Need to Know About Marketing's 80/20 Principle to Succeed

You may think you know the "80/20" rule of marketing, but this expert is going to reveal some secrets no one has heard.
Advertising

Is Your Brand on Mute?

Many ads are played without sound. How do you get customers to listen?
Google

4 Google Display Network Strategies That Can Increase Your Return on Investment

Follow these tips to reach more than 90 percent of internet users through a single ad network.
Facebook

6 Key Characteristics Your Facebook Ad Images Should Have to Be Effective

When you're choosing images or creating videos for your Facebook ads, be sure you think about these six things if you want them to be successful.
Social Media Marketing

Stop Using Facebook Ads to Tell the World How Great You Are

If your actions aren't speaking louder than your ads, work more and advertise less.
Online Marketing

3 Marketing Strategies for Raking in Millions

Without results, working hard is nothing to boast about. Quit putting in more hours and start getting more from the hours you put in now.
Advertising

7 Questions to Determine Whether Your Ad Is Ready for the Big Time

You'll know if your copy is really focused on your prospects if you can answer these seven questions in the affirmative.
Google AdWords

The 6 Best Bidding Strategies for Google Keywords

Find out how to start with the fundamentals of bidding by using numbers you can personally see, respond to, and adjust.
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.