Advertising

Build Your Platform, Your Audience and Your Business with Content Marketing
Ready To Launch

Build Your Platform, Your Audience and Your Business with Content Marketing

Learn how to create a content marketing strategy, develop a platform, and deliver and monetize your content.
Comcast Business
This Is How You Write Headlines That Hook 'em!
Marketing Bootcamp

This Is How You Write Headlines That Hook 'em!

You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
Craig Simpson
Microsoft Has Partnered With a Marijuana Startup -- Start Up Your Day Roundup
Start Up Your Day

Microsoft Has Partnered With a Marijuana Startup -- Start Up Your Day Roundup

Plus: The family of a victim of the Paris terrorist attacks is suing Facebook, Google and Twitter.
Lindsay Friedman
How to Monetize Your Facebook Advertising
Entrepreneur Network

How to Monetize Your Facebook Advertising

Entrepreneur Network partner Ben Angel explains in part three of this video tutorial how to really make the big bucks via Facebook ads.
Erin Schultz
Instagram Now Attracts More Advertising Than Twitter, Survey Says
Advertising

Instagram Now Attracts More Advertising Than Twitter, Survey Says

Sixty-three percent of advertisers said they were most likely to use photo-sharing app Instagram, compared with 56 percent who said they would use social network Twitter.
Scientists Can Identify Our Emotions Based on the Air We Breathe. Can That Help Marketers?
Customer Experience

Scientists Can Identify Our Emotions Based on the Air We Breathe. Can That Help Marketers?

The study could be another way to evaluate audience responses to campaigns.
Nina Zipkin
Troubleshoot Your Facebook Ads in Just Minutes Using the 'Grid Formula'
Entrepreneur Network

Troubleshoot Your Facebook Ads in Just Minutes Using the 'Grid Formula'

Entrepreneur Network partner Ben Angel explains in part two of this video tutorial how to maximize Facebook advertising.
Erin Schultz
Sprint Steals 'Verizon Guy' for Latest Ad Campaign
Sprint

Sprint Steals 'Verizon Guy' for Latest Ad Campaign

Traitor! At least, that's what the PR departments at Verizon were likely screaming at their TVs.
Supreme Court Rejects Google's Appeal in Class Action Dispute Over Ads
Google

Supreme Court Rejects Google's Appeal in Class Action Dispute Over Ads

The 2008 lawsuit accused Google of violating California fair advertising laws because it misled advertisers about where the ads would be placed.
What's Behind the Branded Podcasts That Don't Sound Like Ads
Marketing Bootcamp

What's Behind the Branded Podcasts That Don't Sound Like Ads

Companies looking for branded podcasts go to Pacific Content.
The Staff of Entrepreneur Media, Inc.
Google Maps to Feature Ads and Promotions From Nearby Businesses
Google

Google Maps to Feature Ads and Promotions From Nearby Businesses

It already allows businesses to advertise store locations based on search keywords. The new feature will show ads automatically to users along their driving route.
How This Ad Exec Found His Passion Early On and Never Looked Back
Passion

How This Ad Exec Found His Passion Early On and Never Looked Back

Jordan Zimmerman explains how he got the vision to create one of the world's largest ad agencies in the world.
Tracy Byrnes
Native Ads Are the Backbone of Business In These 3 Industries
Advertising

Native Ads Are the Backbone of Business In These 3 Industries

It's advertising so smart that the consumer often doesn't even realize it's an ad.
Yoav Vilner
How Ad Blockers Benefit Both Consumers and Advertisers
Marketing Bootcamp

How Ad Blockers Benefit Both Consumers and Advertisers

Content creators must always think of their audience's preferences and tailor strategies to their customers.
Jonha Richman