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Advertising

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right.
Advertising

How to Drive Conversions Without Relying on Intrusive Pop-Overs

Everybody hates pop-over ads, but everyone clicks on them, too.
YouTube

You'll Soon Need 10,000 Views to Host YouTube Ads

YouTube is restricting who can make money from their videos to people whose channels have at least 10,000 total views.
Apps

How Can App Makers Improve Revenue and Keep Users Engaged?

The CEO of AppNext provides clues to the future of apps.
Controversies

Pepsi Ignites Outrage With Kendall Jenner Ad

Just because you can, it doesn't mean you should.
Artificial Intelligence

Can Artificial Intelligence Identify Pictures Better than Humans?

It's taken computers less than a century to learn what it took humans 540 million years to know.
Government

U.S. House Votes to Let ISPs Sell Your Browser History

Congress has passed a resolution rolling back the FCC's privacy rules.
Google

Analysts Predict the YouTube Advertiser Boycott Will Cost Google $750 Million

Google-owned YouTube, which relies on big brands' advertising, could take a 7.5 percent hit to its estimated 2017 revenues of $10.2 billion.
Growth Strategies

4 Ways Entrepreneurs Can Accelerate Online Business Growth This Quarter

Focus on the right area, the right audience and the right type of advertising.
Marketing

Why Are Simple Marketing Messages the Most Impactful?

Author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact.
Google

Google Tweaks Ad Policy After Uproar Over Offensive Content

Google is making good on a promise to more closely monitor advertisements that appear alongside YouTube videos and give brands more control over where their ads appear.
Advertising

The Death of Traditional Advertising and the Rise of Originality

Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.
Video Marketing

5 Tips on How to Explain a Business to the Masses With Video

One of the easiest ways for businesses to harness the power of video is through animated "explainer" videos.
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