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Advertising

Infographics

How to Advertise for Mother's Day (Infographic)

This holiday can be a big money maker for some small businesses.
Google

Google Is Developing Its Own Ad Blocker for Chrome

It would specifically target adverts deemed "beneath a threshold of consumer acceptability."
Native Advertising

Can Paid Media Ever Earn Your Customer's Trust?

Understanding the forms of media and what they can and cannot do will help you optimize your ad spend.
Google Home

Burger King Ad Hijacks Google Home

It appears Google has stopped the fun (or aggravation) but for awhile, Google Home responded to a Burger King TV ad with Whopper facts.
Advertising

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right.
Advertising

How to Drive Conversions Without Relying on Intrusive Pop-Overs

Everybody hates pop-over ads, but everyone clicks on them, too.
YouTube

You'll Soon Need 10,000 Views to Host YouTube Ads

YouTube is restricting who can make money from their videos to people whose channels have at least 10,000 total views.
Apps

How Can App Makers Improve Revenue and Keep Users Engaged?

The CEO of AppNext provides clues to the future of apps.
Controversies

Pepsi Ignites Outrage With Kendall Jenner Ad

Just because you can, it doesn't mean you should.
Artificial Intelligence

Can Artificial Intelligence Identify Pictures Better than Humans?

It's taken computers less than a century to learn what it took humans 540 million years to know.
Government

U.S. House Votes to Let ISPs Sell Your Browser History

Congress has passed a resolution rolling back the FCC's privacy rules.
Google

Analysts Predict the YouTube Advertiser Boycott Will Cost Google $750 Million

Google-owned YouTube, which relies on big brands' advertising, could take a 7.5 percent hit to its estimated 2017 revenues of $10.2 billion.