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Advertising

Social Media

A Simple 3-Step Approach to Successful Social Media Advertising

There's so much to learn with social media advertising that it's difficult to know exactly where to start.
Facebook

The 3 Best Selling Systems for Generating Leads and Customers on Facebook

No matter which of the three categories of business you fall into, there's an effective method for selling on Facebook.
Marketing

Bringing Intelligence, Science and Automation Into the Marketing World

Do you lack true marketing expertise? There's an app -- or a fractional CMO -- for that.
Facebook

Getting More People to Like Your Business' Facebook Page

Learn how to run a successful Like campaign, the foundation of all Facebook advertising.
Advertising

What Can Modern Marketers Learn From Advertisers of the Past?

Does Mad Men style marketing hold any place in today's digital age?
Mark Zuckerberg

Mark Zuckerberg 'Dead Serious' About Stopping Russian Facebook Abuse

Facebook will 'invest so much in security' that the costs will cut into the company's profitability, Zuckerberg said in an earnings call.
Search Engine Marketing

How to Boost In-Store Holiday Purchases With Paid Search

New research shows the importance of paid search for brick-and-mortar businesses.
Facebook

How to Use the Two Greatest Superpowers of Facebook's Analytics Tool

Find out how the Facebook Pixel can help you understand and build your audience.
Instagram Icon

How an Instagram Side Hustle of Combining Photos Led This Artist to Quit His 'Cushy Corporate Advertising Job'

The man behind the mashup 'combophoto' technique explains how his art and career have evolved since he started posting his hybrid images.
Online Marketing

The Conundrum of Modern Advertising

What is BEM and how does it apply to native ads?
Marketing

How Clever Retargeting Persuades Customers Who Looked But Didn't Buy

People rarely purchase the first time they visit a site. Getting them to take a second look is the secret to ecommerce success.
Twitter

Twitter to Disclose Who Paid for Ads on its Platform

Twitter unveiled the new effort after U.S. senators introduced legislation that would require tech companies to add disclaimers to political ads.
Advertising

Implementing 2 Advanced Google AdWords Strategies

Find out how Dynamic Search Ads and Call-Only Campaigns can give you that competitive edge you need on Google AdWords.
Marketing

The Easiest Way to Do Real-Time Market Research and Give Customers What They Want

How you can get the most money from your customers by giving them exactly what they want to buy
Advertising

8 Steps to Setting Up Ad Conversion Tracking the Right Way

Get it right from the start by following this Google AdWords expert's advice for tracking your ad spend.