Advertising

Affiliate Marketing

How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI

Marketing is essential but never cheap, so upping your ROI is the name of the game.
Innovation

An Advertising Agency Has a Great Way to Diversify Its Income: Launch Products Pitched by Its Employees

The North Carolina-based The Variable recently debuted a peanut butter product in an arrangement that benefits everyone at the company.
Instagram Marketing

4 Instagram Best Practices for Increasing Sales

Users are shifting from editorial to visual content, which demands a completely new set of best practices for social media marketing.
Amazon

3 Keys to Achieving Brand Success on Amazon

Discover why branded businesses are more successful on Amazon and what you can do to create a stronger brand.
Fast Food

Burger King Takes a Shot at McDonald's Happy Meals With a Dark Ad Showing Bullying, Unpaid Student Loans and Mental Health Struggles

Boxed meals like the Pissed Meal, Salty Meal and DGAF Meal are a clear shot at McDonald's Happy Meal.
Advertising

Creating LinkedIn Ads That Convert Like Crazy

The following strategies will help you create ads that make prospects want to click and buy.
Burger King

Burger King Pulled an Ad Showing People Eating Its Vietnamese Burger With Oversized Chopsticks After It Was Called Racist

Many social-media users argued that the ad used chopsticks as a comedy vehicle and was culturally insensitive.
Amazon

Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too

If you're expanding your venture, consider investigating Amazon advertising.
Online Marketing

Forget Fake News -- It's Fake Traffic You Need to Worry About

One dollar of every three spent advertising online is lost to ad fraud.
Advertising

Advertising is Changing -- Know How to Lean into the Change

Opportunities are emerging as brands shift strategy for creating content, advertising and reaching consumers.
Video Marketing

A Business Perspective on the Impact of Production Quality on Video Advertising

A compelling story is far more important that shinier production quality.
Advertising

KFC Enlists RoboCop to Protect Secret Recipe in New Campaign

Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.
Advertising

When Brands Advocate Social Causes, Authenticity Is Key

Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its "The best men can be" ad.
Social Media

Hulu Teams With World Record Instagram Egg on a Mental Health Ad

The creator has been revealed as a London advertising agency executive.