Advertising

Snapchat Reaches 8 Billion Daily Video Views
Snapchat

Snapchat Reaches 8 Billion Daily Video Views

The messaging service is gaining on competitor Facebook.
Nina Zipkin
How Much Money Does It Take to Win an Election? (Infographic)
Elections

How Much Money Does It Take to Win an Election? (Infographic)

When it comes to getting elected, currency counts as much as policy.
Carly Okyle
These 'Creepy' Sounding Billboards Track Whether Ads Trigger Purchases
Advertising

These 'Creepy' Sounding Billboards Track Whether Ads Trigger Purchases

Clear Channel Outdoor Americas is debuting a new kind of consumer tracking technology the company is calling 'RADAR.'
Snapchat Cuts Deal with Nielsen to Boost Status as Ad Platform
Snapchat

Snapchat Cuts Deal with Nielsen to Boost Status as Ad Platform

What this means for Snapchat is that it will now be able to show advertisers how ads are performing based on measurements that they are used to from other campaigns.
Host a Big Event, and Watch Your Customer Base Grow
Marketing Bootcamp

Host a Big Event, and Watch Your Customer Base Grow

It's not all about online promotion. A fun and savvy customer-appreciation event in real life can still be just as powerful.
Chip R. Bell
These New Under Armour Ads Will Remind You That Glory Is a Result of Focus
Radicals & Visionaries

These New Under Armour Ads Will Remind You That Glory Is a Result of Focus

The RULE YOURSELF campaign speaks to both entrepreneurs and elite athletes with its message of, 'It's what you do in the dark that puts you in the light.'
Catherine Clifford
Why NBA Players Might Soon Look Like Soccer Players
Marketing Bootcamp

Why NBA Players Might Soon Look Like Soccer Players

The league is considering letting marketers use players' jerseys for advertisements.
Lindsay Friedman
How My Company Got 1,025 Likes, 485 Shares and 50 Comments on Facebook In 7 Days
Marketing Bootcamp

How My Company Got 1,025 Likes, 485 Shares and 50 Comments on Facebook In 7 Days

I started looking into the art of Facebook advertising four months ago, and the results after the initial push were fantastic.
Ken Dunn
Why Facebook Says Your Video Ads Should Be Silent
Marketing Bootcamp

Why Facebook Says Your Video Ads Should Be Silent

The social-media giant has new features and recommendations to help businesses make videos that can be watched without sound.
Catherine Clifford
Google Just Revealed When It's Banning Adobe Flash From Its Display Ads
Technology

Google Just Revealed When It's Banning Adobe Flash From Its Display Ads

Until recently, up to 90 percent of rich media ads on desktop reportedly used Flash.
4 Key Reasons Local Businesses Fail When Using Google AdWords
Marketing Bootcamp

4 Key Reasons Local Businesses Fail When Using Google AdWords

If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
Perry Marshall
4 Lessons Learned From This Year's Super Bowl Advertising
Marketing Bootcamp

4 Lessons Learned From This Year's Super Bowl Advertising

From the Doritos and Heinz dogs to Lady Gaga's show-stopper, even the little guys can learn what and what not to do given promotional opportunities.
Jim Joseph
10 High-Profile Brand Partnerships That Struck Gold
Marketing Bootcamp

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Jeff Lotman
The Best and Worst Ads of Super Bowl 50
Make More Happen

The Best and Worst Ads of Super Bowl 50

Peyton Manning who? For us, the big game was all about the commercials. Which ones were a touchdown and which ones fell flat?
Kim Lachance Shandrow