Advertising

Jordan Zimmerman: 'You Cannot Micromanage Anything and Run a Company This Big'
Team-Building

Jordan Zimmerman: 'You Cannot Micromanage Anything and Run a Company This Big'

In this installment of AskJZ, the advertising guru says that you must build and trust a team in order to thrive in any business.
Tracy Byrnes
What's Next for 'The Most Interesting Man In The World'?
Advertising

What's Next for 'The Most Interesting Man In The World'?

Jonathan Goldsmith discusses how he almost didn't take the part, highlights of the job and his future plans.
Opera Becomes First Big Browser Maker With Built-in Ad-Blocker
Browsers

Opera Becomes First Big Browser Maker With Built-in Ad-Blocker

Faster loading, increased privacy and security and a desire for fewer distractions are behind the growing demand for ad-blockers.
5 Secrets Mobile Advertising Can Teach Desktop Marketers
Marketing Bootcamp

5 Secrets Mobile Advertising Can Teach Desktop Marketers

The desktop marketers who embrace mobile-marketing strategies will reap rewards
Fred Joseph
Say Goodbye to the 'Most Interesting Man in the World'
Advertising

Say Goodbye to the 'Most Interesting Man in the World'

Check out Jonathan Goldsmith's final appearance as the beloved Dos Equis pitchman.
Some Taiwanese Religious Groups Are Boycotting McDonald's After Seeing its New Ad
Franchises

Some Taiwanese Religious Groups Are Boycotting McDonald's After Seeing its New Ad

The commercial features a boy coming out to his father using a McCafe cup.
Lindsay Friedman
How 'Content Shock' Has Led to the Rise of the Chief Revenue Officer at Financially Struggling Online Publications
Marketing Bootcamp

How 'Content Shock' Has Led to the Rise of the Chief Revenue Officer at Financially Struggling Online Publications

Publishers who fail to embrace native advertising as part of a CRO-overseen business will continue to see nose-diving revenues.
Pratik Dholakiya
You're Way Late to the Gold Rush If You're Marketing Yourself Exclusively Online
Marketing Bootcamp

You're Way Late to the Gold Rush If You're Marketing Yourself Exclusively Online

Matt Dubiel explains why offline is the new online in an over-saturated Internet-marketing universe.
Entrepreneur Network
The FDA Wants to Find Out if Cartoon Drug Ads Are Bad for Consumers
Advertising

The FDA Wants to Find Out if Cartoon Drug Ads Are Bad for Consumers

The agency will look into whether the ads obscure important safety and side effect information.
Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.
Marketing Bootcamp

Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.

She is looking to take your questions PR, brand messaging, marketing and advertising.
Andrea Huspeni
Snapchat Reaches 8 Billion Daily Video Views
Snapchat

Snapchat Reaches 8 Billion Daily Video Views

The messaging service is gaining on competitor Facebook.
Nina Zipkin
How Much Money Does It Take to Win an Election? (Infographic)
Elections

How Much Money Does It Take to Win an Election? (Infographic)

When it comes to getting elected, currency counts as much as policy.
Carly Okyle
These 'Creepy' Sounding Billboards Track Whether Ads Trigger Purchases
Advertising

These 'Creepy' Sounding Billboards Track Whether Ads Trigger Purchases

Clear Channel Outdoor Americas is debuting a new kind of consumer tracking technology the company is calling 'RADAR.'
Snapchat Cuts Deal with Nielsen to Boost Status as Ad Platform
Snapchat

Snapchat Cuts Deal with Nielsen to Boost Status as Ad Platform

What this means for Snapchat is that it will now be able to show advertisers how ads are performing based on measurements that they are used to from other campaigns.