Advertising: Page 5

Growing a Business

Should Your Startup Consider Advertising on TV?

TV advertising may not carry the same weight it did years ago, but does that mean we should give it up altogether? Not really — and here's why.

Marketing

Here's an Ad that Sucks. Here's How to Fix It.

To show you the power of good advertising, I'm taking one real ad and fixing it up. Behold the power of direct-response strategies!

Social Media

3 Ways Your Brand Can Go Viral on TikTok

Grow your business to new clients and launch your reach organically by licensing custom beats to make your own music and jingles on TikTok, all done using these three simple strategies.

Business Ideas

What Are Cookies and How Do They Affect Your Online Business?

Whether you're interacting with a website on your computer or revisiting the same website on your phone — cookies are integral to your online business.

Marketing

It's a Trap! Watch Out for These Common Advertising Mistakes

Simple mistakes can significantly damage your advertising strategy, hurting your reach and budget. Avoiding these common traps can help sharpen ad performance and maximize your approach.

Marketing

The Man Behind the Viral Horse Drawing Meme Talks Advertising

How a drawing for an art school turned into a Game of Thrones viral meme.

Marketing

How This Ad Agency Got the Attention of An Entire Nation

The Blank Edition campaign has become part of the Lebanese zeitgeist.

Diversity

'I Don't Accept Bullshit Like That': This Executive Director's Family Doesn't Support Her Work, But She Won't Stop Fighting for Underrepresented Creators

Executive director of Free the Work Pamala Buzick Kim isn't afraid to have the hard conversations that drive long-term change.

Marketing

Need to Revamp Your Brand's Messaging? Look at What's Trending

In our 'Creative Conversations in Advertising' series, award-winning Creative Director Tescia Deák and Entrepreneur magazine Editor-in-Chief Jason Feifer talk about the power of hijacking cultural trends.

Marketing

How This Agency Is Using Creativity to Inspire Greatness in Others

In this episode of 'Anatomy of an Ad,' FCB Chicago Chief Creative Officer Andres Ordonez discusses the award-winning 'Boards of Change' campaign.

Marketing

Great Ads Are About Consumers, Not Technology

Too many of us have put technology first, ignoring the user experience and what consumers actually want. These tips will help you get back to the basics and focus on people, not tech.

Marketing

How a Throwaway Joke Became an Award-Winning Ad Campaign

In our 'Creative Conversations in Advertising' series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.

Marketing

The Key to Effectively Communicating Important Messages Is All About Simplicity

In our 'Creative Conversations in Advertising' series, award-winning Group Creative Director Giancarlo Rodas and Entrepreneur magazine Editor in Chief Jason Feifer discuss distilling complex ideas down to a simple message.

Marketing

How to Deliver a Serious Message Through Humor

In our series 'Anatomy of an Ad,' Creative Director David Stevanov explains how humor can be a storyteller's most effective tool.