Advertising: Page 6
What Comes After 5G? Here's What Your Business Should Be Exploring Now
The long-awaited acceleration of 5G deployment is finally here.
Want to Get Customers' Attention? Tell Them a Great Story.
In our 'Creative Conversations in Advertising' series, award-winning creative director Josh DiMarcantonio and Entrepreneur magazine Editor in Chief discuss the power of storytelling.
What Are Surrogate Ads And Why Is the Government Against It?
The government has announced a slew of measures to curb misleading advertisements and endorsers by banning surrogate advertisements under the Consumer Protection Act
How Do You Get People Excited About a Product That Doesn't Exist?
In our series 'Anatomy of an Ad,' producer Liz O'Connor breaks down the components of the award-winning True Name by Mastercard campaign.
Billboards, Mailers and Guerilla Tactics: How Old-School Marketing Is Making a Comeback
A return to traditional marketing methods is proving popular in a number of industries.
The Importance of Print Media and How It Can Benefit Your Brand
Don't skip out on printed brand materials, you could be missing out on major brand opportunities!
What's Driving Advertising M&A in the Year Ahead
The evolving media landscape is creating new opportunities for revenue, influenced by several converging factors. This has laid the groundwork for unprecedented advertising-related M&A activity this year.
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
How Civil War-era "Decoration Day" morphed into the mattress-filled Memorial Day we know now.
How AI Ads Are Disrupting Marketing
AI marketing is a new way to reach customers that is much more personalized, targeted and engaging than traditional methods.
Nike cumple 50 años y lo festeja con un spot dirigido por Spike Lee (¡y protagonziado por Mars Blackmon!)
El personaje creado para una campaña publicitaria de los años 80, está de vuelta para celebrar las cinco décadas de la marca.
How to Use Pop-Up Ads Without Annoying Your Visitors
Capitalize on the benefits of a pop-up ad without irritating or turning off your audience.
How Marketers Can Prepare for the Removal of Third-Party Cookies
The removal of third-party cookies will force marketers to revisit their advertising strategies.
How to Identify, Report and Manage Ad Fraud (and Why It's Important)
Ad fraud costs online retailers billions of dollars globally each year. Here's how to protect yourself and your company from losing out to the bots.
YouTube ad revenue is down, is TikTok to blame?
The company assures that the slowdown of the platform is linked to the global environment with problems in the supply chain, inflation and wars, but does not mention its aggressive competition.