Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Death Wish Coffee Company succeeds GoldieBlox as the second winner of Intuit's 'Small Business Big Game' contest.
It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
The media research firm will track public and private conversations regarding television shows on the platform.
While the service has long vowed to remain free of third-party apps and spam, its latest pivot could pave the way for a Facebook-like monetization model.
Persuasion requires the ability to alter not just action but attitude.
'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'
Jordan Zimmerman of Zimmerman Advertising on what it takes to follow your dreams.
Balmain, the social-media-savvy French fashion house, brings together iconic supermodels of the '90s in its latest push.
The campaign, shot by fashion photographer Steven Klein, features the tagline, 'Commit to something.'
The messaging startup will make it easier to buy and target ads.
Garish ads starring Dr. Jonathan Zizmor offering acne anecdotes, laser peels and tattoo removal procedures will be no more.