Advertising

How Google Analytics Can Help Shape Your Marketing Strategy
Marketing Bootcamp

How Google Analytics Can Help Shape Your Marketing Strategy

Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
Julia Jornsay-Silverberg
4 Must-Haves for Brands Considering TV Commercials
Marketing Bootcamp

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Erik Huberman
A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl
Advertising

A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl

Death Wish Coffee Company succeeds GoldieBlox as the second winner of Intuit's 'Small Business Big Game' contest.
Geoff Weiss
Are You Famous Enough to Not See Twitter Ads?
Marketing Bootcamp

Are You Famous Enough to Not See Twitter Ads?

If you have to ask, you probably aren't.
Kim Lachance Shandrow
You Can Do Super Bowl Marketing on a Shoestring Budget
Marketing Bootcamp

You Can Do Super Bowl Marketing on a Shoestring Budget

It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
Landon Ledford
Nielsen Adds Facebook Conversations to Its TV Ratings
Social Media

Nielsen Adds Facebook Conversations to Its TV Ratings

The media research firm will track public and private conversations regarding television shows on the platform.
Laura Entis
WhatsApp Scraps Subscription Fee, Announces New Communication Tools for Businesses
WhatsApp

WhatsApp Scraps Subscription Fee, Announces New Communication Tools for Businesses

While the service has long vowed to remain free of third-party apps and spam, its latest pivot could pave the way for a Facebook-like monetization model.
Geoff Weiss
3 Ways to Use the Power of Persuasion in Your Marketing
Marketing Bootcamp

3 Ways to Use the Power of Persuasion in Your Marketing

Persuasion requires the ability to alter not just action but attitude.
Laura Entis
A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers
Marketing Bootcamp

A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers

'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'
Laura Entis
If You Want to Do Great Things, Take the Time to Educate Yourself
Goals

If You Want to Do Great Things, Take the Time to Educate Yourself

Jordan Zimmerman of Zimmerman Advertising on what it takes to follow your dreams.
Tracy Byrnes
This Luxury Brand's New Ad Campaign Illuminates a Time-Honored Marketing Truth
Fashion

This Luxury Brand's New Ad Campaign Illuminates a Time-Honored Marketing Truth

Balmain, the social-media-savvy French fashion house, brings together iconic supermodels of the '90s in its latest push.
Geoff Weiss
With Orgying Models and Public Breastfeeding, Are Equinox's Latest Ads a Desperate Ploy or Pure Genius?
Marketing Bootcamp

With Orgying Models and Public Breastfeeding, Are Equinox's Latest Ads a Desperate Ploy or Pure Genius?

The campaign, shot by fashion photographer Steven Klein, features the tagline, 'Commit to something.'
Geoff Weiss
Snapchat Has a Plan to Supercharge Its Lackluster Ad Business
Snapchat

Snapchat Has a Plan to Supercharge Its Lackluster Ad Business

The messaging startup will make it easier to buy and target ads.
Kif Leswing
New York City Dermatologist Who Pioneered Subway Advertising Has Shuttered His Practice
Marketing Bootcamp

New York City Dermatologist Who Pioneered Subway Advertising Has Shuttered His Practice

Garish ads starring Dr. Jonathan Zizmor offering acne anecdotes, laser peels and tattoo removal procedures will be no more.
Geoff Weiss