Advertising: Page 7
Los ingresos publicitarios de YouTube están a la baja, ¿TikTok tiene la culpa?
La empresa asegura que la desaceleración de la plataforma está ligada al entorno global con problemas en la cadena de suministros, inflación y guerras, pero no habla de su agresiva competencia.
According to a study carried out in the United Kingdom, those over 55 are not satisfied with the way they are represented in advertising
This is an important segment of the population with purchasing power that is practically ignored by advertising campaigns.
3 Big Reasons Social Media Is Critical to Your Multi-Touch Marketing Strategy
As part of a multi-touch marketing strategy, social media brings your brand to life, enables you to engage directly with your target audience, and cost-effectively expands your reach.
5 Common Mistakes to Avoid When Selling Through Amazon
Simple errors can quickly upend your Amazon selling strategy. Learn how to avoid those mistakes and maximize your reach on the world's top seller platform.
5 Steps to Creating Successful Marketing Campaigns
From startups to Fortune 100 brands, great marketing teams share common strategies to create compelling campaigns.
This Often-Overlooked Strategy Is Actually an Advertising Breakthrough — and It's Here to Stay
Better view-through rate, a unique ability to reach young and influential buyers and true precision are just a few of its advantages.
5 Things CMOs Need To Know About Modern PR
Many chief marketing officers are used to the old ways of doing PR and are still tracking and analyzing their PR efforts based on irrelevant data that has nothing to do with the actual results and effectiveness of their campaigns.
The Surprising Secret to Getting More Eyes On Your Ads
There's one thing that all consumers seems to know and love.
Burger King is sued for misleading advertising on the size of its products
It is not the first time it happens. False advertising seems to be a common practice among fast food chains.
The Good, the Bad and the Ugly of Paid Ads
Amazon is in hot water over its paid ad strategy, and leaders of smaller brands must learn from its mistakes.
6 Keys to Post-Pandemic Out-of-Home Advertising Success
In this strange new normal, it's increasingly vital to adapt advertising strategies to meet your customers where they are, both physically and digitally.
This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?
Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making certain that you both keep up and excel in this field.
Top B2B Marketing Strategies for SaaS Businesses
You can have the world's best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat.
Refresh Your OOH Advertising with These 5 Custom Strategies
Recent growth in the out-of-home ad market has been remarkable, and for good reason: It's effective, versatile, cost-effective and even automated.
Understanding How the Out-of-Home Ecosystem Works
While lots of people think they know what OOH is, their perceptions are still stuck in the past.