Snapchat Cuts Deal with Nielsen to Boost Status as Ad Platform
What this means for Snapchat is that it will now be able to show advertisers how ads are performing based on measurements that they are used to from other campaigns.
Host a Big Event, and Watch Your Customer Base Grow
It's not all about online promotion. A fun and savvy customer-appreciation event in real life can still be just as powerful.
Chip R. Bell
These New Under Armour Ads Will Remind You That Glory Is a Result of Focus
The RULE YOURSELF campaign speaks to both entrepreneurs and elite athletes with its message of, 'It's what you do in the dark that puts you in the light.'
Why NBA Players Might Soon Look Like Soccer Players
The league is considering letting marketers use players' jerseys for advertisements.
How My Company Got 1,025 Likes, 485 Shares and 50 Comments on Facebook In 7 Days
I started looking into the art of Facebook advertising four months ago, and the results after the initial push were fantastic.
Why Facebook Says Your Video Ads Should Be Silent
The social-media giant has new features and recommendations to help businesses make videos that can be watched without sound.
Google Just Revealed When It's Banning Adobe Flash From Its Display Ads
Until recently, up to 90 percent of rich media ads on desktop reportedly used Flash.
4 Key Reasons Local Businesses Fail When Using Google AdWords
If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
4 Lessons Learned From This Year's Super Bowl Advertising
From the Doritos and Heinz dogs to Lady Gaga's show-stopper, even the little guys can learn what and what not to do given promotional opportunities.
10 High-Profile Brand Partnerships That Struck Gold
Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Make More Happen
The Best and Worst Ads of Super Bowl 50
Peyton Manning who? For us, the big game was all about the commercials. Which ones were a touchdown and which ones fell flat?
Kim Lachance Shandrow
What Super Bowl Ads Can Teach Entrepreneurs About Marketing
The most expensive advertisements in the world are entertaining but forgotten quickly.
Instagram Rolls Out 60-Second Video Option for Advertisers
T-Mobile and Warner Bros. have already taken advantage of the new feature.
How Google Analytics Can Help Shape Your Marketing Strategy
Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
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