The goal of every organization today should be ensuring they have a fully functioning and well-staffed data analytics program in place.
As IoT connectivity expands, businesses can reap the benefits by harnessing deep integration of shared data.
Quick and easy are the words of the day. Consumers want what they want, and they want it now. They are looking to you to reduce the gap between their thinking and doing.
With new businesses, a data breach can result in the company closing down.
What you should do instead is bridge the divide between your IT and business needs. Say hello to the 'chief growth officer.'
Ask a Geek
You can use big data without going broke if you follow the advice of Scott Martineau, cofounder of Infusionsoft, a small-business software provider.
Big Data is sexy, but entrepreneurs may have more to gain by using their intuition.
Data has increased at breakneck speeds. But what's the point if you aren't processing it as fast as it comes in?
Four tools to put the power of Big Data to work when it comes to building a robust and loyal customer base.
Inspiring Your Team
They're the hottest new employees in business, but finding the right one is an art.
With a deeper understanding of what happens with customers on the phone, your business can gain more of a competitive edge.
Be prepared for the future of personalized marketing through geolocation.
As hyper personalization takes over on-demand industries, the equation for superior customer satisfaction becomes more complicated.
To satisfy customer demand, these entrepreneurs stay on top of buying patterns and emerging trends relevant to their business.