With new businesses, a data breach can result in the company closing down.
What you should do instead is bridge the divide between your IT and business needs. Say hello to the 'chief growth officer.'
Ask a Geek
You can use big data without going broke if you follow the advice of Scott Martineau, cofounder of Infusionsoft, a small-business software provider.
Make More Happen
Big Data is sexy, but entrepreneurs may have more to gain by using their intuition.
Data has increased at breakneck speeds. But what's the point if you aren't processing it as fast as it comes in?
Four tools to put the power of Big Data to work when it comes to building a robust and loyal customer base.
Inspiring Your Team
They're the hottest new employees in business, but finding the right one is an art.
With a deeper understanding of what happens with customers on the phone, your business can gain more of a competitive edge.
Be prepared for the future of personalized marketing through geolocation.
As hyper personalization takes over on-demand industries, the equation for superior customer satisfaction becomes more complicated.
To satisfy customer demand, these entrepreneurs stay on top of buying patterns and emerging trends relevant to their business.
No matter how beautifully-designed your website is, technical glitches can ruin the user experience. That doesn't have to be the case.
Customer-loyalty and retention is paramount in the online marketplace. Here's how to get the most out of Big Data and keep your customers coming back.
BI tools are to businesses what brain is to body, which is why selecting the right one is the key.