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3 Ways to Run Disruptive Marketing Campaigns on a Budget

When budgets are tight, knowing your customers and employing some clever tactics will go a long way in creating disruptive marketing campaigns that work.
How To

Your Business, Only Leaner: Are You Over or Underspending? How to Tell.

Before you take your next step, let some experts help you get a better understanding of what the data shows now.
How To

Your Business, Only Leaner: Why Savvy Spending Starts From the Top

Controlling spending is about changing culture and even your own approach. Step back and don't be afraid to ask for help.
How To

Your Business, Only Leaner: How Savvy Outsourcing Can Save You Money

New outsourcing solutions give you alternatives for when you need to get things done quickly and inexpensively.

Your Business, Only Leaner: Startup Spending Traps

Steer clear of these money traps if you want to keep your business running lean.
Starting a Business

Start a Business on a Bare-Bones Budget With These 3 Lean Tips

Follow this advice to maximize your budget and stretch your bottom line.
Public Relations

Generate Great PR on a Shoestring Budget With These 5 Tips

Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels

10 Tips for Hosting a Wildly Successful Event on a Tame Budget

Gathering an audience to hear your message is the original social media marketing. Don't assume you can't afford it.
Marketing Strategies

One Place Entrepreneurs Should Be Allocating Their Marketing Budget But Aren't

For a number of reasons, founders and executives should be putting more of their marketing dollars in this underserved area.
Content Marketing

5 Factors Breaking Your B2B Content Marketing Budget

Content marketing to other businesses is a lucrative play, but less so if you don't avoid these pitfalls.
Consultants and Advisors

Hiring a Consultant? Shun the 24-Hour Turnaround and Other Hype.

Any outfit promising a super-speedy turnaround will probably deliver less than optimum results.
Customer Service

Delivering World-Class Service on a Startup Budget

Top-notch customer service doesn't need to be costly. Here are three ways new ventures can provide amazing service without breaking the bank.

America's Most Expensive States

Cost of living varies all over the country -- something business owners know all too well. Here's a look at the most expensive states to live in.
Startup Funding

Tight Budget Launch Dilemma - Outsource or DIY?

The self-funded entrepreneur can neither afford to outsource everything or do things poorly.