Events
Startup Kit
The Price Is Right: Turning a Profit in the Event Planning Business
Learn how to set prices that are high enough to keep your profitable but not high enough to scare away prospective customers.
Events
Impressive Isn't Always Impactful in Experiential Marketing
Here is a new way to think about experiential marketing.
More From This Topic
Ready for Anything
Why Live Events Are Rocket Fuel for Business Growth
The power of face-to-face marketing can't be supplanted by digital tricks and tactics.
Technology
Why This Event Company Cut Back From 70 Shows to 4 -- and How It Used Technology to Make Up the Difference
With the growth of the internet, MFV Expositions took a step back to evaluate its business model.
Trade Shows
5 Steps to a Winning Trade Show Strategy
Some companies insist that trade shows are hit or miss -- but they don't have to be.
event marketing
Dramatically Increase Your Customer Base With Event Marketing
Eric Siu demonstrates how one event helped him grow his interested parties.
The Way We Work
Tour This Upscale Coworking Space That Strives to Energize and Inspire Its Members
NeueHouse, with locations in Manhattan and Hollywood, looks for members who will give more than they take.
Conferences
3 Tips for Hosting a Marketing Industry Event That Doesn't Suck
One Toronto event featured sessions with titles like The Business of Marijuana, DIY Beer & Craft Culture and Axe Throwing.
Events
3 Keys to a Great Event That Epitomizes Your Brand
Craft killer experiences that build affection and loyalty in your customer base. You can do that no matter what your budget.
CES
How to Survive CES: Reflections From a First-Timer
Hindsight is 20/20, but looking back, I see how both exhibitors and attendees like myself could have planned better.
CES
CES 2018 Photo Gallery: Our Favorite Things We've Seen (So Far)
In its 51st year, the massive consumer technology convention is full of surprises.
Events
8 Must-Attend Events for Making 2018 Your Best Year Ever
Here are eight great conferences and events every entrepreneur should attend this year.
