Events
Events
Shaq Is Throwing a Big Party and Everyone Is Invited (Except Charles Barkley)
NBA legend Shaquille O'Neal has a big idea (naturally) about the events business.
More From This Topic
Events
3 Exclusive Events for Top Entrepreneurs to Unplug and Recharge
Elite entrepreneurs are flocking to non-traditional events to build deep relationships with others at the top of their game.
Events
How I Built a 2,500-Person Event on a Shoestring Budget
It's possible to create a great event without a lot of money.
Events
Impressive Isn't Always Impactful in Experiential Marketing
Here is a new way to think about experiential marketing.
Events
How to Get People Through the Door at Your First Event
Try to find a way to set your particular event apart.
Events
How to Create Special Events People Will Love
Having a vision for the event you throw is equally as important as having the right vendors.
Why Diversity Onstage Really Matters -- and What You Can Do About It
Representation onstage matters because impact does not end on stage.
How Losing Her Job Helped Jaclyn Johnson Find Her Inner CEO
Before she launched Create & Cultivate, Jaclyn Johnson founded No Subject, a marketing and events firm. But she never intended to be the boss.
Events
Why Live Events Are Rocket Fuel for Business Growth
The power of face-to-face marketing can't be supplanted by digital tricks and tactics.
Technology
Why This Event Company Cut Back From 70 Shows to 4 -- and How It Used Technology to Make Up the Difference
With the growth of the internet, MFV Expositions took a step back to evaluate its business model.
Trade Shows
5 Steps to a Winning Trade Show Strategy
Some companies insist that trade shows are hit or miss -- but they don't have to be.
