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Events

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Elite entrepreneurs are flocking to non-traditional events to build deep relationships with others at the top of their game.
Events

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It's possible to create a great event without a lot of money.
Events

Impressive Isn't Always Impactful in Experiential Marketing

Here is a new way to think about experiential marketing.
Events

How to Get People Through the Door at Your First Event

Try to find a way to set your particular event apart.
Events

How to Create Special Events People Will Love

Having a vision for the event you throw is equally as important as having the right vendors.

Why Diversity Onstage Really Matters -- and What You Can Do About It

Representation onstage matters because impact does not end on stage.

How Losing Her Job Helped Jaclyn Johnson Find Her Inner CEO

Before she launched Create & Cultivate, Jaclyn Johnson founded No Subject, a marketing and events firm. But she never intended to be the boss.
Events

Why Live Events Are Rocket Fuel for Business Growth

The power of face-to-face marketing can't be supplanted by digital tricks and tactics.
Technology

Why This Event Company Cut Back From 70 Shows to 4 -- and How It Used Technology to Make Up the Difference

With the growth of the internet, MFV Expositions took a step back to evaluate its business model.
Trade Shows

5 Steps to a Winning Trade Show Strategy

Some companies insist that trade shows are hit or miss -- but they don't have to be.
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