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Fitness Businesses

Exercise

Career Change: How I Ended Up Opening a Personal-Training Franchise

A chance meeting at a buffet table in Mexico led to a career change for Sam Langer.
Funding

How One Fitness Entrepreneur Raised $14 Million

ClassPass co-founder Payal Kadakia isn't peddling out some new workout method. Instead, her company makes money by riding fitness trend waves.
Fitness Businesses

A $300 Tech-Powered Yoga Mat

Developed by three entrepreneurs, SmartMat wants to teach you a proper warrior pose.
Innovation

3 Things Entrepreneurs Must Do to Keep Their Business Model Relevant

Be innovative and evolve your startup to achieve superior growth. Find the payoff from being attuned to cultural and demographic trends.
Fitness Businesses

How Planet Fitness Aims to Become the McDonald's of Gym Franchises

Affordable, streamlined and closing in on 1,000 locations – can Chris Rondeau turn Planet Fitness into a mega-chain of McGyms?
Customer Loyalty

Would You Get a Tattoo of Your Favorite Franchise's Logo?

Anytime Fitness, Entrepreneur Magazine's Franchise of 2014, is a global, full-service gym with an army of dedicated fans.
Small Business Heroes

Be An Authority and Drive Sales With No BS Social-Media Marketing

The founder of two fast-growing supplement companies speaks about how his no-BS YouTube videos created a passionate following of customers.
Startup Kit

Charging the Right Fees For Your Personal Training Services

One of the best ways to keep your company in the black is to charge appropriate fees for your services. Find out how to set the best rates for your personal training business.
Startup Kit

The Liability Involved in Running a Personal Training Business

What's the extent of your liability if a client is injured while under your supervision? Here's how to protect yourself from liability when running a personal training business.
Startup Kit

9 Expert Secrets for Making Your Personal Training Business a Success

Get the skinny from existing business owners on the things you need to do to make your personal training business a success.
Franchise Players

Franchise Player: From Cyclist to House-Flipper to Franchisee

This franchisee worked as a professional cyclist, a cooking show host, a house-flipper and more before finding franchising.
Startup Kit

Why Word-of-Mouth Advertising Will Make Your Fitness Business Strong

Customer referrals and referrals from healthcare professionals are a gold mine for personal trainers seeking new clients. Find out how to get these two groups to refer their friends, family and patients.
Startup Kit

How to Get Customers Talking About Your Fitness Business

Here's how to use Facebook, Twitter and other social media platforms to market your business online.
Facebook

Facebook Buys Popular Fitness-Tracker App So It Can Know Even More About You

With its acquisition of Moves, the social network is getting into the fitness-tracking game alongside Fitbit and Nike.
Fitness Businesses

5 Ways Tech Is Forever Changing Fitness Franchises

With apps, wearable tech and the ability to micromanage franchisees across the country, tech is giving fitness chains new ways to flex their business muscle.