The plaintiff claimed that Wal-Mart used her loss of a pharmacy key as a pretext for firing her in November 2012, when she was 47, after more than 13 years at the retailer.
As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
Culture can be a wonderful selling point to attract new employees and customers. But it might also be a cultural hegemony as corrosive as saying you only want a third of your workforce to be women.
As large corporations miss the clamoring for products that appeal to both girls and boys, forward-thinking entrepreneurs have the chance to fill the void.