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How To

Strategy

How to Give Constructive Feedback to a Toxic Boss

It's a delicate dance where strategy is everything.
Excel

This Simple Excel Tool Can Transform Your Data In So Many Ways

A step-by-step look at one way to make your time using Excel more useful.
Content Marketing

Cutting Through the Noise: A Guide to Messaging in an Age of Marketing Saturation

Five tips to getting your message to penetrate the barriers of people's everyday lives.
Quora

Beginner's Guide to Quora: The Most Helpful Uses for Marketers

From content ideas to establishing authority to content creation and so much more, Quora has a lot to offer -- even by spending just a few minutes there each day.
Infographics

Create Killer Infographics in 9 Steps

Crafting an infographic involves much more than choosing fonts, colors and graphics. Follow this step-by-step guide to ensure your visuals deliver an unforgettable story and message.
Take It From The Pros

How Successful People Beat Stress

There are two kinds of people in this world: those who believe they can make things happen and those who believe things happen to them.
Take It From The Pros

How to Keep It Real in the Digital Age

Websites and apps should offer more than a price and a pitch. For small businesses, the simplest way to maintain authenticity is to treat your digital brand like you do your storefront.
Infographics

21 Travel Hacks You Need to Know Before You Go

From the secret to snagging an entire row of seats on the plane, to rigging your suitcase so it (hopefully) appears at the baggage claim first, here's a bunch of clever little tricks that make traveli...
Facebook Marketing

How to Get Lost Facebook 'Likes' Back

Facebook has cleared out inactive or fraudulent accounts, which means 'like' counts have dropped. Here's how to build yours back up.
Take It From The Pros

The Proven, Reasonable and Totally Unsexy Way to Become More Successful

Changing human behavior is often considered to be one of the hardest things to do in business and in life. Yet, there is a very reliable way that human behavior changes over the long-term.
Ecommerce

How to Optimize Your Site for Every Stage of the Buying Cycle

Even though you can't make a customer buy, you can at least know how your site can meet the specific need that the customer has at any given point in the buying cycle.
Business Books

The Recipe for the Perfect Business Book

The best place for business advice is still good old print books and ebooks. Here are four things those books have in common.
Instagram

The Most Frustrating Problems With Instagramming for Business -- And How to Fix Them

With the right tools, you can make Instagram a serious marketing tool that doesn't suck four hours out of your day.