The market is evolving, and so are the products that help drive it. Consumers and backers alike are on the lookout for customizable solutions to everyday problems.
The online retailer is partnering with more than 25 crowdfunding platforms such as Indiegogo and venture capital firms to offer 200 products on the platform.
'What Amazon knows a lot about is going to retail, and we continued to hear that that's a big problem for startups,' Launchpad's senior marketing manager said.
Hiral Sanghavi and his wife raised more than $11 million to design and manufacture a jacket that aims to solve logistical pain points for road warriors.