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Why Digital Marketers Should Be More Like Personal Shoppers
When you customize the experience to fit the customer, everyone wins.
Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars
Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.
10 Effective and Cheap Ways to Market Your Business
Here's how to get your business noticed on a budget.
10 Offline Marketing Strategies That Still Work Today
Check out these classics with staying power.
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
A Killer, Hyper-Targeted, Local Marketing Campaign ... and Its Only Kryptonite
If you focus too much on broadening your reach, you might be missing out on prime marketing real estate.
Don't Forget This One Crucial Thing When Launching Your Business or Product
No marketing plan? Bad idea.
Pop-up Shop Marketing: a Quick How-to Guide
Do it right and pop! will go customers' expanded awareness of your brand.
4 Marketing Ideas From the Fashion Industry Every Business Can Use
In order to succeed, fashion brands have no choice but to be creative.
The Most Brilliant Business Ideas
Check out some of our favorites from Entrepreneur's 'Brilliant Ideas' series in the magazine.
6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content
Sales and marketing professionals are up against dwindling attention spans. But they've got new options to try, as well.
5 Trends Creating Big Opportunities for Entrepreneurs
From AI to new payment-system approaches, these tactics can work across a broad range of companies and business models.
