Marketing Ideas

5 of the Craziest Brand Activations at SXSW
SXSW

5 of the Craziest Brand Activations at SXSW

From HBO's 'Bleed for the Throne' part-renaissance-fair part-blood-donation-event to Comedy Central's art gallery of framed Trump tweets, here's a look at the over-the-top marketing pushes at SXSW 2019.
Hayden Field | 5 min read
Why Your Approach to A/B Testing Is Costing You Sales

Why Your Approach to A/B Testing Is Costing You Sales

If you're not combining your tests with personalization efforts, you're doing it wrong.
Karl Wirth | 6 min read
How to Test a Business Idea Without Spending a Fortune

How to Test a Business Idea Without Spending a Fortune

Use landing pages to validate demand and build a pre-marketing list.
Dustin Mathews | 6 min read
Why Digital Marketers Should Be More Like Personal Shoppers

Why Digital Marketers Should Be More Like Personal Shoppers

When you customize the experience to fit the customer, everyone wins.
Karl Wirth | 5 min read
Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars

Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars

Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.
Adam Bornstein | 4 min read

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Do it right and pop! will go customers' expanded awareness of your brand.
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