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Marketing Ideas

5 of the Craziest Brand Activations at SXSW
Small Business Heroes

5 of the Craziest Brand Activations at SXSW

From HBO's 'Bleed for the Throne' part-renaissance-fair part-blood-donation-event to Comedy Central's art gallery of framed Trump tweets, here's a look at the over-the-top marketing pushes at SXSW 2019.
Hayden Field | 5 min read
Why Your Approach to A/B Testing Is Costing You Sales

Why Your Approach to A/B Testing Is Costing You Sales

If you're not combining your tests with personalization efforts, you're doing it wrong.
Karl Wirth | 6 min read
How to Test a Business Idea Without Spending a Fortune

How to Test a Business Idea Without Spending a Fortune

Use landing pages to validate demand and build a pre-marketing list.
Dustin Mathews | 6 min read
Why Digital Marketers Should Be More Like Personal Shoppers

Why Digital Marketers Should Be More Like Personal Shoppers

When you customize the experience to fit the customer, everyone wins.
Karl Wirth | 5 min read
Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars

Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars

Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.
Adam Bornstein | 4 min read

More From This Topic

10 Effective and Cheap Ways to Market Your Business
Small Business Heroes

10 Effective and Cheap Ways to Market Your Business

Here's how to get your business noticed on a budget.
Brian Tracy | 2 min read
10 Offline Marketing Strategies That Still Work Today
Small Business Heroes

10 Offline Marketing Strategies That Still Work Today

Check out these classics with staying power.
Bizness Apps | 5 min read
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
Small Business Heroes

Emotional Connectivity: The Secret to Million-Dollar Marketing Success

Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
Gene Hammett | 5 min read
A Killer, Hyper-Targeted, Local Marketing Campaign ... and Its Only Kryptonite
Small Business Heroes

A Killer, Hyper-Targeted, Local Marketing Campaign ... and Its Only Kryptonite

If you focus too much on broadening your reach, you might be missing out on prime marketing real estate.
Shaun Buck | 4 min read
Don't Forget This One Crucial Thing When Launching Your Business or Product
Small Business Heroes

Don't Forget This One Crucial Thing When Launching Your Business or Product

No marketing plan? Bad idea.
Mark Schaefer | 5 min read
Pop-up Shop Marketing: a Quick How-to Guide
Small Business Heroes

Pop-up Shop Marketing: a Quick How-to Guide

Do it right and pop! will go customers' expanded awareness of your brand.
Larry Alton | 5 min read
4 Marketing Ideas From the Fashion Industry Every Business Can Use
Small Business Heroes

4 Marketing Ideas From the Fashion Industry Every Business Can Use

In order to succeed, fashion brands have no choice but to be creative.
Nadia Nazarova | 5 min read
The Most Brilliant Business Ideas
Small Business Heroes

The Most Brilliant Business Ideas

Check out some of our favorites from Entrepreneur's 'Brilliant Ideas' series in the magazine.
Entrepreneur Staff | 2 min read
6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content
Small Business Heroes

6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content

Sales and marketing professionals are up against dwindling attention spans. But they've got new options to try, as well.
Danny Wong | 5 min read
5 Trends Creating Big Opportunities for Entrepreneurs
Small Business Heroes

5 Trends Creating Big Opportunities for Entrepreneurs

From AI to new payment-system approaches, these tactics can work across a broad range of companies and business models.
Ahmed Safwan | 4 min read