Marketing Ideas

4 Tools That Make Your Small Business Look Big
Small Business Growth

4 Tools That Make Your Small Business Look Big

Just because you're not Apple or Amazon doesn't mean you can't look every bit as professional to consumers. Here's how to do it.
Stephen Sheinbaum
How to Overcome the 'One-Size-Fits-All' Marketing Trap
Marketing

How to Overcome the 'One-Size-Fits-All' Marketing Trap

Any approach claiming to be for everyone is either broadly general to the point of obviousness, or will lack even close to the necessary nuance needed to adequately provide direction.
Brian Honigman
5 Ways Newbies Can Easily Market Their Business
Marketing

5 Ways Newbies Can Easily Market Their Business

For those who don't have a clue how to market their service or product, here are a few pointers to get you started.
You Can Do Super Bowl Marketing on a Shoestring Budget
Marketing Ideas

You Can Do Super Bowl Marketing on a Shoestring Budget

It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
Landon Ledford
5 Ideas to Create Profitable B2C Marketing Campaigns
Marketing Strategies

5 Ideas to Create Profitable B2C Marketing Campaigns

When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Eric Samson
Think You're Not Ready for a Marketing Budget? Think Again.
Marketing Strategies

Think You're Not Ready for a Marketing Budget? Think Again.

Use these three steps -- whether you've got tons of capital or not -- to build up the all-essential marketing campaign.
Robert Wallace
16-Step Blueprint to Master Your Digital Marketing in 2016
Online Marketing

16-Step Blueprint to Master Your Digital Marketing in 2016

Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
Jason Parks
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Crowdsourcing

Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
Keith Quesenberry
How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months
Marketing

How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months

Offering a $5 credit card and mapping out a post-launch plan helped this design content platform quickly shoot to success.
Eric Siu
3 Steps to Building Your Brand's Unfair Advantage
Marketing

3 Steps to Building Your Brand's Unfair Advantage

It takes a lot more than luck to become the next marketing unicorn.
Jerry Jao
Are Marketers Overhyping Millennials' Role in the Future Economy?
Millennials

Are Marketers Overhyping Millennials' Role in the Future Economy?

Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
Daniel Newman
4 Secrets to Starting an 'Idea Epidemic'
Viral Marketing

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?
Patti Johnson
5 Innovative Ideas for Engaging Your Fickle Audience
Marketing Ideas

5 Innovative Ideas for Engaging Your Fickle Audience

People are deluged with marketing but you can still earn their attention.
Firas Kittaneh
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Marketing Ideas

The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences

Choosing the right message often requires you to target two or more audiences with very different interests.
Carol Roth