You Can Do Super Bowl Marketing on a Shoestring Budget
It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
5 Ideas to Create Profitable B2C Marketing Campaigns
When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Think You're Not Ready for a Marketing Budget? Think Again.
Use these three steps -- whether you've got tons of capital or not -- to build up the all-essential marketing campaign.
16-Step Blueprint to Master Your Digital Marketing in 2016
Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
Ready To Launch
How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months
Offering a $5 credit card and mapping out a post-launch plan helped this design content platform quickly shoot to success.
3 Steps to Building Your Brand's Unfair Advantage
It takes a lot more than luck to become the next marketing unicorn.
Are Marketers Overhyping Millennials' Role in the Future Economy?
Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
4 Secrets to Starting an 'Idea Epidemic'
Remember the Ice Bucket Challenge? Can you match that?
5 Innovative Ideas for Engaging Your Fickle Audience
People are deluged with marketing but you can still earn their attention.
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Choosing the right message often requires you to target two or more audiences with very different interests.
6 Resources Content Strategists Could Use to Find New Ideas
These tools will inspire marketers by leveraging real time data to identify the most relevant and engaging content topics.
9 Overlooked Ways to Market Your Business
Do you really want your audience to be looking at Apple's logo, or at yours?
4 Critical Things Every Business Must Know About Mobile Marketing
Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
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