How to Overcome the 'One-Size-Fits-All' Marketing Trap
Any approach claiming to be for everyone is either broadly general to the point of obviousness, or will lack even close to the necessary nuance needed to adequately provide direction.
5 Ways Newbies Can Easily Market Their Business
For those who don't have a clue how to market their service or product, here are a few pointers to get you started.
Small Business PR
You Can Do Super Bowl Marketing on a Shoestring Budget
It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
5 Ideas to Create Profitable B2C Marketing Campaigns
When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Think You're Not Ready for a Marketing Budget? Think Again.
Use these three steps -- whether you've got tons of capital or not -- to build up the all-essential marketing campaign.
16-Step Blueprint to Master Your Digital Marketing in 2016
Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months
Offering a $5 credit card and mapping out a post-launch plan helped this design content platform quickly shoot to success.
3 Steps to Building Your Brand's Unfair Advantage
It takes a lot more than luck to become the next marketing unicorn.
Are Marketers Overhyping Millennials' Role in the Future Economy?
Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
4 Secrets to Starting an 'Idea Epidemic'
Remember the Ice Bucket Challenge? Can you match that?
5 Innovative Ideas for Engaging Your Fickle Audience
People are deluged with marketing but you can still earn their attention.
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Choosing the right message often requires you to target two or more audiences with very different interests.
6 Resources Content Strategists Could Use to Find New Ideas
These tools will inspire marketers by leveraging real time data to identify the most relevant and engaging content topics.
Starting a Business
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