Marketing Ideas

You Can Do Super Bowl Marketing on a Shoestring Budget
Marketing Bootcamp

You Can Do Super Bowl Marketing on a Shoestring Budget

It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
Landon Ledford
5 Ideas to Create Profitable B2C Marketing Campaigns
Marketing Bootcamp

5 Ideas to Create Profitable B2C Marketing Campaigns

When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Eric Samson
Think You're Not Ready for a Marketing Budget? Think Again.
Marketing Bootcamp

Think You're Not Ready for a Marketing Budget? Think Again.

Use these three steps -- whether you've got tons of capital or not -- to build up the all-essential marketing campaign.
Robert Wallace
16-Step Blueprint to Master Your Digital Marketing in 2016
Marketing Bootcamp

16-Step Blueprint to Master Your Digital Marketing in 2016

Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
Jason Parks
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Marketing Bootcamp

Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
Keith Quesenberry
How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months
Ready To Launch

How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months

Offering a $5 credit card and mapping out a post-launch plan helped this design content platform quickly shoot to success.
Eric Siu
3 Steps to Building Your Brand's Unfair Advantage
Marketing Bootcamp

3 Steps to Building Your Brand's Unfair Advantage

It takes a lot more than luck to become the next marketing unicorn.
Jerry Jao
Are Marketers Overhyping Millennials' Role in the Future Economy?
Marketing Bootcamp

Are Marketers Overhyping Millennials' Role in the Future Economy?

Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
Daniel Newman
4 Secrets to Starting an 'Idea Epidemic'
Marketing Bootcamp

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?
Patti Johnson
5 Innovative Ideas for Engaging Your Fickle Audience
Marketing Bootcamp

5 Innovative Ideas for Engaging Your Fickle Audience

People are deluged with marketing but you can still earn their attention.
Firas Kittaneh
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Marketing Bootcamp

The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences

Choosing the right message often requires you to target two or more audiences with very different interests.
Carol Roth
6 Resources Content Strategists Could Use to Find New Ideas
Marketing Bootcamp

6 Resources Content Strategists Could Use to Find New Ideas

These tools will inspire marketers by leveraging real time data to identify the most relevant and engaging content topics.
Peter Gasca
9 Overlooked Ways to Market Your Business
Marketing Bootcamp

9 Overlooked Ways to Market Your Business

Do you really want your audience to be looking at Apple's logo, or at yours?
Lida Citroën
4 Critical Things Every Business Must Know About Mobile Marketing
Marketing Bootcamp

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Mitch Meyerson