Marketing Ideas

Marketing Ideas

You Can Do Super Bowl Marketing on a Shoestring Budget

It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
Marketing Strategies

5 Ideas to Create Profitable B2C Marketing Campaigns

When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Marketing Strategies

Think You're Not Ready for a Marketing Budget? Think Again.

Use these three steps -- whether you've got tons of capital or not -- to build up the all-essential marketing campaign.
Online Marketing

16-Step Blueprint to Master Your Digital Marketing in 2016

Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
Crowdsourcing

Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
Marketing

How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months

Offering a $5 credit card and mapping out a post-launch plan helped this design content platform quickly shoot to success.
Marketing

3 Steps to Building Your Brand's Unfair Advantage

It takes a lot more than luck to become the next marketing unicorn.
Millennials

Are Marketers Overhyping Millennials' Role in the Future Economy?

Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
Viral Marketing

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?
Marketing Ideas

5 Innovative Ideas for Engaging Your Fickle Audience

People are deluged with marketing but you can still earn their attention.
Marketing Ideas

The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences

Choosing the right message often requires you to target two or more audiences with very different interests.
Content Marketing

6 Resources Content Strategists Could Use to Find New Ideas

These tools will inspire marketers by leveraging real time data to identify the most relevant and engaging content topics.
Marketing

9 Overlooked Ways to Market Your Business

Do you really want your audience to be looking at Apple's logo, or at yours?
Online Marketing

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Marketing Strategies

Branding Your Business for the Next Generation

There's a new generation of people out there. Your company needs to learn how to communicate with them.
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