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Marketing Ideas

How to Overcome the 'One-Size-Fits-All' Marketing Trap
Marketing

How to Overcome the 'One-Size-Fits-All' Marketing Trap

Any approach claiming to be for everyone is either broadly general to the point of obviousness, or will lack even close to the necessary nuance needed to adequately provide direction.
Brian Honigman | 6 min read
5 Ways Newbies Can Easily Market Their Business
Marketing

5 Ways Newbies Can Easily Market Their Business

For those who don't have a clue how to market their service or product, here are a few pointers to get you started.
Small Business PR | 6 min read
You Can Do Super Bowl Marketing on a Shoestring Budget
Marketing Ideas

You Can Do Super Bowl Marketing on a Shoestring Budget

It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
Landon Ledford | 6 min read
5 Ideas to Create Profitable B2C Marketing Campaigns
Marketing Strategies

5 Ideas to Create Profitable B2C Marketing Campaigns

When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Eric Samson | 6 min read
Think You're Not Ready for a Marketing Budget? Think Again.
Marketing Strategies

Think You're Not Ready for a Marketing Budget? Think Again.

Use these three steps -- whether you've got tons of capital or not -- to build up the all-essential marketing campaign.
Robert Wallace | 4 min read
16-Step Blueprint to Master Your Digital Marketing in 2016
Online Marketing

16-Step Blueprint to Master Your Digital Marketing in 2016

Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
Jason Parks | 9 min read
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Crowdsourcing

Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
Keith Quesenberry | 5 min read
How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months
Marketing

How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months

Offering a $5 credit card and mapping out a post-launch plan helped this design content platform quickly shoot to success.
Eric Siu | 5 min read
3 Steps to Building Your Brand's Unfair Advantage
Marketing

3 Steps to Building Your Brand's Unfair Advantage

It takes a lot more than luck to become the next marketing unicorn.
Jerry Jao | 5 min read
Are Marketers Overhyping Millennials' Role in the Future Economy?
Millennials

Are Marketers Overhyping Millennials' Role in the Future Economy?

Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
Daniel Newman | 4 min read
4 Secrets to Starting an 'Idea Epidemic'
Viral Marketing

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?
Patti Johnson | 5 min read
5 Innovative Ideas for Engaging Your Fickle Audience
Marketing Ideas

5 Innovative Ideas for Engaging Your Fickle Audience

People are deluged with marketing but you can still earn their attention.
Firas Kittaneh | 5 min read
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Marketing Ideas

The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences

Choosing the right message often requires you to target two or more audiences with very different interests.
Carol Roth | 5 min read
6 Resources Content Strategists Could Use to Find New Ideas
Content Marketing

6 Resources Content Strategists Could Use to Find New Ideas

These tools will inspire marketers by leveraging real time data to identify the most relevant and engaging content topics.
Peter Gasca | 4 min read
9 Overlooked Ways to Market Your Business
Marketing

9 Overlooked Ways to Market Your Business

Do you really want your audience to be looking at Apple's logo, or at yours?
Lida Citroën | 5 min read