Marketing Ideas
Marketing Strategies
5 Ideas to Create Profitable B2C Marketing Campaigns
When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Marketing Strategies
Think You're Not Ready for a Marketing Budget? Think Again.
Use these three steps -- whether you've got tons of capital or not -- to build up the all-essential marketing campaign.
Online Marketing
16-Step Blueprint to Master Your Digital Marketing in 2016
Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
Crowdsourcing
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
Marketing
How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months
Offering a $5 credit card and mapping out a post-launch plan helped this design content platform quickly shoot to success.
Marketing
3 Steps to Building Your Brand's Unfair Advantage
It takes a lot more than luck to become the next marketing unicorn.
Millennials
Are Marketers Overhyping Millennials' Role in the Future Economy?
Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
Viral Marketing
4 Secrets to Starting an 'Idea Epidemic'
Remember the Ice Bucket Challenge? Can you match that?
Marketing Ideas
5 Innovative Ideas for Engaging Your Fickle Audience
People are deluged with marketing but you can still earn their attention.
Marketing Ideas
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Choosing the right message often requires you to target two or more audiences with very different interests.
Content Marketing
6 Resources Content Strategists Could Use to Find New Ideas
These tools will inspire marketers by leveraging real time data to identify the most relevant and engaging content topics.
Marketing
9 Overlooked Ways to Market Your Business
Do you really want your audience to be looking at Apple's logo, or at yours?
Online Marketing
4 Critical Things Every Business Must Know About Mobile Marketing
Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Marketing Strategies
Branding Your Business for the Next Generation
There's a new generation of people out there. Your company needs to learn how to communicate with them.
Marketing Ideas
Where Do You Find Your Marketing Talent?
Four sources to look to for those special people who'll get your message out.
