Marketing Ideas

Marketing Ideas

5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Return on Investment

Conversion Rates for the Most Popular Marketing Channels

Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.
Starting a Business

How to Build a Website That Keeps Visitors Hooked

Once you get prospects and customers to visit your website, use these tips to get them to stick around.
Take It From The Pros

A Bit of Empathy Might Be the Best Marketing Strategy

Tuning into customers as people creates the most durable bonds.
Franchisees

3 Steps for Franchisees Who Want to Be Heard by Corporate

A franchisee for over 30 years explains what to do to make the company hear your idea.
Social Media

How the End of Facebook 'Like-Gating' Will Benefit Brands

Facebook put an end to the common social media marketing strategy Wednesday, but that may just be a good thing.
Marketing Strategies

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
Ideas

What's the Big Idea? 10 Qualities That Set Big Ideas Apart.

Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.
Public Relations

Communication Pros Are Teaching Their Secrets to Small Business

Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
Marketing Strategies

5 Traits to Look for When Seeking a Transformative Marketer

The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.
Marketing Strategies

How to Set Marketing Goals You Can Actually Achieve

Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobody's business.
Marketing Ideas

10 Brilliant Marketing Stunts That Put Startups on the Map

A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.
Customer Engagement

Dear Entrepreneur, You're Telling the Wrong Story

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
Luxury Brands

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
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