Online Marketing

6 Ways Millennials Have Changed Business Practices
Millennials

6 Ways Millennials Have Changed Business Practices

These tech savvy workers are changing the way we work, for the better.
Richard Maize
There's No Doubt That Amazon Alexa Is the Next Big Thing
Technology

There's No Doubt That Amazon Alexa Is the Next Big Thing

To take advantage of its voice-command assistant, Amazon has just launched an online hub to make it easy to hook your brand up to it.
John Lincoln
How to Create a Happy Marriage Between Brands and Influencers
Marketing

How to Create a Happy Marriage Between Brands and Influencers

Don't just find the biggest names you can -- find the people who fit what you do.
Jonathan Long
5 Industries Getting the Most ROI From Digital Marketing
Digital Marketing

5 Industries Getting the Most ROI From Digital Marketing

Every company needs a digital plan, but some sectors are more suited than others for this type of marketing.
Lanre Onibalusi
6 Tips to Using Emojis in Your Marketing Campaigns
Social Media

6 Tips to Using Emojis in Your Marketing Campaigns

How a smiley-face in the right place can really improve audience engagement.
Jonathan Long
3 Ways to Grow Your Business With Free Social Media Analytics
Social Media Marketing

3 Ways to Grow Your Business With Free Social Media Analytics

Social media is about the long game and does require thoughtful planning, but there's no need to break the bank for in-depth analysis and strategy-building.
Natalie O’Grady
6 Tips on Running Micro-Influencer Campaigns
Influencer Marketing

6 Tips on Running Micro-Influencer Campaigns

Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.
Steve Young
3 Essential Tools to Utilize When Starting a Company Blog
Online Marketing

3 Essential Tools to Utilize When Starting a Company Blog

Hello Bar, Helplama and Yoast SEO are must-haves for a new blog.
Will Caldwell
Why Trust Is the New Marketing Currency
Trust Based Marketing

Why Trust Is the New Marketing Currency

If someone sidles up on the street and wants to sell you a "Rolex," you'll likely run. Do the same with digital marketers who similarly fail to secure your trust.
Alex Jasin
6 Steps to Creating the Perfect Marketing Video (Infographic)
Marketing Strategies

6 Steps to Creating the Perfect Marketing Video (Infographic)

How any company can make an impactful video, based on science and experience.
Eric Hinson
3 Tips on Becoming a Pay-Per-Click Expert
Pay-Per-Click

3 Tips on Becoming a Pay-Per-Click Expert

PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.
Andrew Medal
These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants
Ecommerce

These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants

In the battle against retail Goliaths, smaller shops can inspire loyalty by building relationships that center on value, not price.
Phil Barrett
What Working at a Social Media Company Taught Me about ROI
Social Media Marketing

What Working at a Social Media Company Taught Me about ROI

Marketers need to think of social as a building block that has the power to support, inform and accelerate nearly every aspect of your business.
Scott Brandt
Making This One Simple Request to Your Search Agency Will Produce Major Results
Online Marketing

Making This One Simple Request to Your Search Agency Will Produce Major Results

Why you need to ask for direct access to campaigns.
Mike Le
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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