Online Marketing

Fixating On How You're Different Can Hurt Your Marketing
Take It From The Pros

Fixating On How You're Different Can Hurt Your Marketing

People don't want to read murky explanations of what sets you apart. They want to know what's in it for them.
Kimanzi Constable
Ask the Expert: Does Your Company Really Need to Focus on SEO?
Ask the Expert

Ask the Expert: Does Your Company Really Need to Focus on SEO?

Digital marketing expert Ryan Bonnici says 'yes' and 'no.'
Ryan Bonnici
Social Currency and Your Circle of Influence
Take It From The Pros

Social Currency and Your Circle of Influence

Your great idea goes nowhere without people who have confidence in you and will help you succeed.
Gerard Adams
5 Tactics That Haven't Worked For Digital Marketers Until Now
Digital Marketing

5 Tactics That Haven't Worked For Digital Marketers Until Now

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
Eric Samson
Don't Let Marketing Zest Lead You Into the Fake News Morass
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Jim Joseph
4 Annoying Online Marketing Tactics to Stop Right Now
Online Marketing

4 Annoying Online Marketing Tactics to Stop Right Now

You have no hope of selling a potential customer anything if your marketing gets on their nerves.
Jonathan Long
6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority
Online Marketing

6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

Driving random traffic to your site is mostly a waste of time. Developing an engaged customer base is the goal.
Jacob Baadsgaard
10 Free Online Marketing Courses to Try Today (Infographic)
Infographics

10 Free Online Marketing Courses to Try Today (Infographic)

Boost your marketing skills with these online resources -- for free.
Rose Leadem
4 Dumb SEO Tactics That Will Get Your Site Penalized
SEO

4 Dumb SEO Tactics That Will Get Your Site Penalized

As you plan your strategy for the year, here are four things to watch out for.
Andrew Medal
3 Questions to Ask Yourself Before Diving Into Video Marketing
Video

3 Questions to Ask Yourself Before Diving Into Video Marketing

According to the data, videos trump photos on social media.
Jim Rudden
4 Free Small Business Marketing Tools
Marketing

4 Free Small Business Marketing Tools

Here's a list of four marketing tools that add real value -- but don't cost a thing!
10 Ways to Bolster Your Brand's Online Influence
Online Influence

10 Ways to Bolster Your Brand's Online Influence

The trick to becoming influential online is persevering when it seems nobody will ever pay attention.
John Rampton
Get Prepared for the Future of SEO
Search Engine Optimization

Get Prepared for the Future of SEO

The current process of building backlinks to improve your SEO is outdated and it's about to change.
Jason Parks
8 Ways to Avoid Common Video Marketing Mistakes
Video Marketing

8 Ways to Avoid Common Video Marketing Mistakes

Focus on telling stories about people using your products and the benefits that they derive from using them.
Gordon Tredgold
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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