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Online Marketing

Marketing

3 Things You Can Do to Improve Your Ad's Clickthrough Rate and Lower Your Cost Per Click

If you really want to improve your Google AdWords' results, perform these three maintenance tasks and watch your CTR skyrocket.
Content Marketing

3 Ways to Ensure Early Content Marketing Efforts Pay Off

As a strategy, content marketing is anything but quick -- but that doesn't mean you can't see small ROI improvements early on.
Advertising

What Can Modern Marketers Learn From Advertisers of the Past?

Does Mad Men style marketing hold any place in today's digital age?
Marketing

3 Brands Crushing Instant Customer Service

Live chat is your direct connection to the most important people in your universe -- your customers.
Technology

The Essential Landing Page Checklist

How to ensure that your landing page delivers the promises in your online ads
Online Marketing

The Conundrum of Modern Advertising

What is BEM and how does it apply to native ads?
Branding

How to Build a Better Brand With Human-Centered Design

Your brand needs to be a constantly evolving asset. Here are some recommendations on how to do that.
Influencer Marketing

What I've Learned From Spending $10 Million on Influencer Marketing

Here's what you need to know to make the most of an influencer marketing campaign.
Websites

19 Experts Explain Why Your Website Isn't Bringing in Customers

There's no shortage of reasons your pages aren't finding their target markets or inspiring visitors to convert.
Growth Strategies

This Former DJ Bootstrapped His Way to Selling Kimchi in States Across the U.S.

Accidental entrepreneur Kheedim Oh started Mama O's Kimchi with just $13 and a skateboard.
Marketing

The Influential Executive's Guide to Email Marketing

For all the glitz attached to social media, email has remained the more direct and personal way to communicate with your audience.