Online Marketing | Page 8

Trouble with your Google Ads? After nearly 20 years mastering the service, I've got the solution.

Social media branding blends platforms' expansive reach with the potent influence of finely crafted brand messages. This dynamic duo becomes the bedrock of highly effective marketing campaigns, fueling amplified brand awareness, trust and audience engagement.

There's a right way and a wrong way to incorporate influencers into your marketing strategy. Here's how to do it right.

In this episode, Wade Dickinson, owner of Heirloom Engraver, shares how incorporating online platforms like Yelp into his business strategy has helped his business triple.

Too many businesses play it safe with the same old paid marketing strategies during this economically uncertain post-pandemic period. Break the tired routine with these six strategies.

These SEO types form a comprehensive strategy that's crucial for increasing a website's visibility and ranking in search engine results, which can lead to higher traffic and potential conversions.

Discover how to create a memorable marketing strategy by using the same steps as cooking a pot of gumbo.

Here are seven ways you need to keep in mind while working with marketing partners for your company.

Here are three key insights from the "Barbie" movie's multicultural marketing playbook.

If your marketing is not working, it is important to take action to address the problem.

As you leverage your human design in your marketing strategy, take what resonates and leave the rest.

This guide illustrates the process of crafting an effective SEO strategy in 2023. Implementing these measures can lead to increased organic traffic, better user experience and enhanced brand visibility.

An effective promotion strategy can turn good reviews into a powerful brand builder.

Stand out and drive sales as a new Amazon seller on Prime Day with these three simple and proven tactics.

Take a journey through the dynamic history of advertising and discover how it has evolved into a living entity. Understanding the continual growth of advertising is crucial for entrepreneurs looking to thrive in a rapidly changing landscape.

As much as 30-40% of online reviews are fake, according to a new report.

With the imminent emergence of various AI and automation tools in marketing and PR, here are insights on navigating the industry's new tools and evolving landscape while remaining unequivocally committed to ethical practices amid the AI boom.

Here's why launching a digital PR campaign won't make sense until you've established a solid and consistent digital strategy.

Let's discuss the power of social proof and a few effective strategies to help you leverage it to elevate your business.

Telling a good story in your marketing is not just about coming up with a clever catchphrase or producing a heartwarming video, but seeing the world through your customer's eyes and crafting a narrative that resonates with them.

Most companies hope to select a digital marketing agency and stick with them for the long haul — but that's not always the case. Here are the key considerations to make when choosing yours.